Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · CRM Software
Salesforce leads the CRM software category with a SpotScore of 9.8/10, bolstered by an impressive 31,400 user ratings, making it a reliable choice for large enterprises seeking strong solutions. Zoho CRM matches Salesforce's SpotScore of 9.8/10 and offers a flexible pricing model, including a freemium option, appealing to small businesses looking for cost-effective scalability. Pipedrive, with a high user rating of 4.5/5 from 5,199 reviews, is ideal for sales teams focused on pipeline management and efficiency.
CRM software centralizes customer interactions and data, streamlining processes for sales and marketing teams in small to large enterprises. It is particularly sought after by sales managers and marketing professionals aiming to enhance customer relationships and drive growth.
Quick picks for CRM Software
- Best overall — Salesforce
- Best for small businesses — Zoho CRM
- Best for sales teams — Pipedrive
- Best free option — Zoho CRM
Who gets the most from CRM Software
- 1Sales managers leading sales automation initiatives in SaaS or Martech companies
- 2Account executives in consulting firms managing client relationships and sales pipelines
- 3Small business owners or marketing managers seeking integrated CRM and marketing automation
How to choose CRM Software
If you prioritize cost-effectiveness and ease of use, filter by Freemium or Free Trial options and sort by user rating; for enterprise-grade customization and robust analytics, filter by Enterprise deployment and sort by highest rating.
Showing 1-20 out of 428
9.0
Spot Score
Bigin by Zoho CRM
RECOMMENDED
Streamline your sales and build better relationships.
Best for: SMB teams
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What is Bigin by Zoho CRM?
Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed from any web browser and provides real time updates on sales progress.
Read more about Bigin by Zoho CRM9.8
Spot Score

SalesRabbit
Boost your sales with streamlined contact management.
Best for: SMB teams · Mid-market · Enterprise
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What is SalesRabbit?
SalesRabbit is a contact management software that helps sales teams organize and sell more effectively. The contact info of a prospect is one of the most important elements while selling to them. SalesRabbit acts as the middleman to manage sales process and streamline workflow, making it easy ...
Read more about SalesRabbit9.8
Spot Score

What is Salesforce?
Salesforce CRM software is a social enterprise application designed to help businesses of all sizes and industries like retail, health care, technology, financial services, consumer packaged goods (CPG), and many more. Built on the foundation of customer trust, salesforce offers insights into ...
Read more about Salesforce9.8
Spot Score

What is Zoho CRM?
Zoho CRM is an intuitive and powerful customer relationship management solution designed to enhance business workflows and improve collaboration. With its user-friendly interface and drag-and-drop functionality, it simplifies data sharing within organizations and with customers, ensuring ...
Read more about Zoho CRM9.8
Spot Score

ClickUp
Effortlessly streamline your projects with ClickUp
Best for: SMB teams · Mid-market · Enterprise
What is ClickUp?
ClickUp is a versatile cloud-based project management platform designed to cater to both individual project needs and the complex demands of enterprise-level teams. Offering a customizable planning experience, it allows users to toggle between two distinct views, providing flexibility based on ...
Read more about ClickUp9.6
Spot Score
What is Apollo.io?
Apollo is sales engagement software designed for the sales team. When managers view their team through the lens of goal setting and progress tracking, motivation increases across the board. Apollo helps make targets easier to set and hit with the right dashboards that provide relevant ...
Read more about Apollo.io9.6
Spot Score

Keap
Streamline your customer relationships for maximum success.
Best for: SMB teams · Mid-market · Enterprise
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What is Keap?
Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect fit for any business, from retail to restaurants. Its CRM tool helps businesses get more data about their ...
Read more about KeapStarts from $129/Month when Billed Yearly
9.6
Spot Score

Creatio
Maximize your workflow freedom with no-code automation.
Best for: SMB teams · Mid-market · Enterprise
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What is Creatio?
Creatio is a no-code platform to automate CRM and enterprise workflows with a maximum degree of freedom. It provides a range of offerings including a no-code platform (Studio Creatio), CRM applications (marketing, sales, and service), industry workflows for 20 verticals, and marketplace add-ons.
Read more about Creatio9.6
Spot Score

Pipedrive
Streamline your sales process and close more deals.
Best for: SMB teams · Mid-market · Enterprise
What is Pipedrive?
Pipedrive is a user-friendly customer relationship management (CRM) software designed to help sales teams streamline their pipelines, manage leads efficiently, and close deals faster. Ideal for small to mid-sized businesses, agencies, and sales professionals, it offers intuitive tools for lead ...
Read more about Pipedrive9.4
Spot Score
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Copper (ProsperWorks CRM)
Streamline your sales process and close more deals.
Best for: SMB teams · Mid-market · Enterprise
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What is Copper (ProsperWorks CRM)?
Copper is CRM software that helps you better manage your sales pipeline. With the right software, sales teams can collaborate and win more deals. It's easy to set up pipelines, provide real-time visibility into progress in stages of the sales process, send automatic and personalised ...
Read more about Copper (ProsperWorks CRM)9.3
Spot Score

Nutshell
Your ultimate solution for customer relationship success.
Best for: SMB teams · Mid-market · Enterprise
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What is Nutshell?
Nutshell CRM is a comprehensive customer relationship platform that includes sales, marketing, and service functionality. It was built with the same care as our nuts and bolts, but features a sleek design that is easy to use. From quick set up to streamlined training and continued support, ...
Read more about Nutshell9.3
Spot Score

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What is Thryv?
Thryv is a web-based customer relationship management (CRM) software, which is the most effective tool for organizing your contacts, leads and marketing campaigns. This program allows to create users individually or create a team in real-time. It allows sales teams to connect with more clients ...
Read more about ThryvThryv offers custom pricing plan
9.3
Spot Score

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What is Nimble?
Nimble provides an easy to use platform for managing and supporting sales, service and marketing activities all within a single system. With Nimble, you can quickly close deal follow-ups that were initiated outside of your CRM and easily identify opportunities suitable for remarketing and follow
Read more about NimbleStarts from $24.90/User/Month when Billed Yearly
9.3
Spot Score

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What is Vtiger?
Vtiger CRM has been evaluated as one of the world's best new CRM products in CRM Magazine JUNO Awards 2006. Vtiger lets you centrally store your customer information, share it with your team, and collaborate efficiently to close more sales. It's simple and easy to use, yet truly extensible with ...
Read more about Vtiger9.3
Spot Score

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What is Insightly?
Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates via real time messaging, sync contacts from Outlook and Gmail and much more.
Read more about InsightlyStarts from $29/User/Month
9.3
Spot Score

Freshsales
Streamline your sales process with Freshsales.
Best for: SMB teams · Mid-market · Enterprise
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What is Freshsales?
Freshsales is a complete Sales & CRM solution that will help you make your sales team much more productive by getting rid of their chronic information overload and improve hiring with an easy online application. The USP of Freshsales is it helps you find, qualify, manage and close leads ...
Read more about Freshsales9.2
Spot Score

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What is Zoho ContactManager?
Zoho ContactManager is a simple and effective solution for managing email contacts, phone numbers, notes and tasks all from a single central location. Manage Contacts in Bulk with an intuitive drag-and-drop User Interface. Keep track of your contacts' information; Zoho ContactManager includes ...
Read more about Zoho ContactManager9.2
Spot Score
EngageBay
Streamline your marketing and grow your business effortlessly.
Best for: SMB teams · Mid-market · Enterprise
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What is EngageBay?
EngageBay Marketing Automation allows businesses to streamline their marketing functions, and engage with their prospects and customers. With branded templates, powerful visual marketing tools and dashboard reporting, it allows you to build out a streamlined prospecting process, nurture leads, ...
Read more about EngageBayStarts from $13.79/User/Month when Billed Yearly, also offers free forever plan
9.1
Spot Score

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What is Pipeline CRM?
Pipeline CRM is an innovative customer relationship management software designed specifically for businesses to boost their sales team's efficiency and close more deals. With its user-friendly sales tools, remote teams can collaborate seamlessly and improve their productivity. The customizable ...
Read more about Pipeline CRMStarts from $25/User/Month when Billed Yearly
9.1
Spot Score

PlanPlus Online
Maximize your customer relationships with ease.
Best for: SMB teams · Mid-market · Enterprise
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What is PlanPlus Online?
PlanPlus is an online CRM (Customer Relationship Management) software. It helps organizations to manage all their ongoing customer relationships and business deals. It can be used as a complete solution on its own, or as a front-end to other systems.
Read more about PlanPlus Online

