20 Best Marketing Automation Software for SMBs in February 2025

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List of the Best Marketing Automation Software For Small Business as of February 2025

9.0

Spot Score

Outgrow
RECOMMENDED

Boost sales and engage customers effortlessly.

Visit Website

4.7

(378)

Add to compare

Product Description

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...

Pricing

Free Trial available, Try Now

Outgrow offers custom pricing plan

9.8

Spot Score

ActiveCampaign
RECOMMENDED

Streamline your marketing efforts and see results.

Visit Website

4.5

(1887)

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Product Description

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...

Pricing

Free Trial available

Starts from $29/User/Month

9.6

Spot Score

Adobe Marketo Engage

Simplify your customer journey with personalized marketing.

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4.0

(2421)

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Product Description

Introducing Adobe Marketo Engage - the ultimate marketing automation software that simplifies the customer journey. With its advanced tracking capabilities, it helps businesses across various sectors identify and engage the right customers. Marketo's pre-built tiles and dashboards allow for ...

Pricing

Adobe Marketo Engage offers custom pricing plan

9.5

Spot Score

Klaviyo

Effortless automation for successful marketing.

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4.4

(704)

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Product Description

Klaviyo is a powerful marketing automation platform that allows you to attract new customers, drive sales, and build your list. The simple, intuitive interface makes it easy to create targeted campaigns visitors will love, and once they join, automate your marketing so that you can focus on ...

Pricing

Starts from $45/Month, also offers free forever plan

9.5

Spot Score

Marketo

Streamline your marketing, boost your results.

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4.0

(2430)

Add to compare

Product Description

Marketo provides marketing automation software that integrates with your existing marketing tools. This cloud-based solution enables you to increase your sales and profit by providing effective lead management, engagement, and tracking capabilities.

Pricing

Free Trial available, Try Now

Marketo offers custom pricing plan

9.4

Spot Score

Pardot

Powering your marketing success.

Request a Quote

4.2

(3426)

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Product Description

Pardot is a web-based marketing automation software solution that helps businesses of all sizes and across verticals drive leads and revenue growth while reducing costs. Pardot's easy to use interface, intuitive yet powerful features and advanced functionality are designed to help you succeed ...

Pricing

9.3

Spot Score

Ontraport

Boost your sales with automated marketing.

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4.5

(508)

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Product Description

The OnTraport software is a web-based marketing automation suite which aims to help you generate more sales and leads with efficient, automated follow up. The software incorporates lead capture, email marketing, auto responders, follow-ups and online team collaboration to create lead generation ...

Pricing

Free Trial available, Try Now

Starts from $24/Month

9.3

Spot Score

SharpSpring

Unleash the power of automation for your business.

Request a Quote

4.3

(655)

Add to compare

Product Description

SharpSpring is an affordable, simple and effective marketing automation solution that puts your prospects and customers at the center of your sales strategy. With a growing library of apps, SharpSpring provides you with flexibility to customize your software suite to meet the needs of your

Pricing

Starts from $449/Month

9.2

Spot Score

EngageBay

Streamline your marketing and grow your business effortlessly.

Request a Quote

4.6

(502)

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Product Description

EngageBay Marketing Automation allows businesses to streamline their marketing functions, and engage with their prospects and customers. With branded templates, powerful visual marketing tools and dashboard reporting, it allows you to build out a streamlined prospecting process, nurture leads, ...

Pricing

Starts from $13.79/User/Month when Billed Yearly, also offers free forever plan

9.2

Spot Score

WebEngage

Engage, convert, and personalize your web experience.

Request a Quote

4.4

(246)

Add to compare

Product Description

WebEngage is a cloud based Enterprise Marketing Automation and Personalization platform that helps you to engage with your website visitors, increase conversion rate, reduce bounce rate, increase subscribers & email leads in an effective way. This engagement software with its integration of ...

Pricing

WebEngage offers custom pricing plan

9.2

Spot Score

MoEngage

Empowering meaningful interactions for enhanced growth.

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4.3

(213)

Add to compare

Product Description

MoEngage is a renowned customer engagement tool offering an integrated, customer-centric approach without relying on external consultants or complex coding. Its insights-led approach enhances growth and customer satisfaction. Key features include real-time transactional alerts (MoEngage Inform) ...

Pricing

MoEngage offers custom pricing plan

9.2

Spot Score

Omnisend
RECOMMENDED

Streamline your email marketing with ease.

Visit Website

4.3

(624)

Add to compare

Product Description

Omnisend is the leading marketing automation software, helps companies in launching and managing email marketing campaigns. It allows users to create personalized emails, automate their follow up processes, track their marketing efforts, build relationships with customers and measure ROI all ...

Pricing

Starts from $16/Month, also offers free forever plan

9.2

Spot Score

OutboundEngine

Unleash the power of automation for success.

Request a Quote

3.5

(3)

Add to compare

Product Description

OutboundEngine is a full-service marketing automation software that allows businesses of any size to build their own automated marketing platform.It is an all-in-one marketing automation software designed to help businesses sell more products, services, and grow revenues.

Pricing

Starts from $199/Month

9.0

Spot Score

User.com

Accelerate conversions with User.com's powerful automation.

Request a Quote

4.3

(38)

Add to compare

Product Description

User.com is a fast, powerful, and easy to use software that will help you connect with your prospective customers and increase your online sales. It's created to bring simplicity to marketing automation tools.

Pricing

User.com offers custom pricing plan

8.9

Spot Score

Netcore

Revolutionize customer engagement with Netcore.

Request a Quote

4.6

(25)

Add to compare

Product Description

Netcore Customer Engagement & Experience is an all-encompassing platform that gives the ability to revolutionize the way marketers, product and growth managers reach, engage and convert customers. Leverage Raman's predictive analytics to reap the benefits of improved conversions, retention and ...

Pricing

Netcore offers custom pricing plan

8.9

Spot Score

SimplyCast 360

Streamline your marketing with advanced automation.

Request a Quote

4.5

(1)

Add to compare

Product Description

SimplyCast is a responsive web-based marketing automation platform. It allows you to create advanced workflows, allows you to design web forms, polls and surveys for your site, track conversion goals, and much more

Pricing

Free Trial available, Try Now

SimplyCast 360 offers custom pricing plan

8.9

Spot Score

Hubspot Marketing Hub

Empower your marketing with HubSpot's all-in-one solution.

Request a Quote

4.5

(1736)

Add to compare

Product Description

The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing automation funnel, from leads, to sales and beyond. HubSpot is the only ...

Pricing

Free Trial available, Try Now

Starts from $3,600, also offers free forever plan

8.9

Spot Score

Listrak

Target, engage, and convert your audience.

Request a Quote

4.4

(250)

Add to compare

Product Description

Listrak is marketing automation software offering email, newsletter, social media and direct mail capabilities for mid-market companies. The system allows companies to target market segments by geography, product or service line and specific groups of customers, prospects and employees.

Pricing

Listrak offers custom pricing plan

8.9

Spot Score

Customer.io

Personalized marketing, simplified.

Request a Quote

4.3

(275)

Add to compare

Product Description

Customer.io is marketing automation software that combines the power of customer data from across your organization into a single actionable database that enables your team to send the right message at the right time to the right people. It is a complete marketing stack for actionable insights ...

Pricing

Free Trial available, Try Now

Starts from $100/Month

8.9

Spot Score

SALESmanago

Drive ROI with personalized automation.

Request a Quote

4.2

(280)

Add to compare

Product Description

The SALESmanago Marketing Automation Software is an easy-to-use and flexible marketing automation platform designed specifically to meet your e-commerce needs. It's unique approach allows you to quickly identify and deliver upsell offers, personalized content, loyalty programs, lead scoring, ...

Pricing

SALESmanago offers custom pricing plan

Best Marketing Automation Software For Small Business

OutgrowRECOMMENDED

Boost sales and engage customers effortlessly.

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...

ActiveCampaignRECOMMENDED

Streamline your marketing efforts and see results.

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...

Adobe Marketo Engage

Simplify your customer journey with personalized marketing.

Introducing Adobe Marketo Engage - the ultimate marketing automation software that simplifies the customer journey. With its advanced tracking capabilities, it helps businesses across various sectors identify and engage the right customers. Marketo's pre-built tiles and dashboards allow for ...

Klaviyo

Effortless automation for successful marketing.

Klaviyo is a powerful marketing automation platform that allows you to attract new customers, drive sales, and build your list. The simple, intuitive interface makes it easy to create targeted campaigns visitors will love, and once they join, automate your marketing so that you can focus on ...

Marketo

Streamline your marketing, boost your results.

Marketo provides marketing automation software that integrates with your existing marketing tools. This cloud-based solution enables you to increase your sales and profit by providing effective lead management, engagement, and tracking capabilities.

Pardot

Powering your marketing success.

Pardot is a web-based marketing automation software solution that helps businesses of all sizes and across verticals drive leads and revenue growth while reducing costs. Pardot's easy to use interface, intuitive yet powerful features and advanced functionality are designed to help you succeed ...

Ontraport

Boost your sales with automated marketing.

The OnTraport software is a web-based marketing automation suite which aims to help you generate more sales and leads with efficient, automated follow up. The software incorporates lead capture, email marketing, auto responders, follow-ups and online team collaboration to create lead generation ...

SharpSpring

Unleash the power of automation for your business.

SharpSpring is an affordable, simple and effective marketing automation solution that puts your prospects and customers at the center of your sales strategy. With a growing library of apps, SharpSpring provides you with flexibility to customize your software suite to meet the needs of your

EngageBay

Streamline your marketing and grow your business effortlessly.

EngageBay Marketing Automation allows businesses to streamline their marketing functions, and engage with their prospects and customers. With branded templates, powerful visual marketing tools and dashboard reporting, it allows you to build out a streamlined prospecting process, nurture leads, ...

WebEngage

Engage, convert, and personalize your web experience.

WebEngage is a cloud based Enterprise Marketing Automation and Personalization platform that helps you to engage with your website visitors, increase conversion rate, reduce bounce rate, increase subscribers & email leads in an effective way. This engagement software with its integration of ...

MoEngage

Empowering meaningful interactions for enhanced growth.

MoEngage is a renowned customer engagement tool offering an integrated, customer-centric approach without relying on external consultants or complex coding. Its insights-led approach enhances growth and customer satisfaction. Key features include real-time transactional alerts (MoEngage Inform) ...

OmnisendRECOMMENDED

Streamline your email marketing with ease.

Omnisend is the leading marketing automation software, helps companies in launching and managing email marketing campaigns. It allows users to create personalized emails, automate their follow up processes, track their marketing efforts, build relationships with customers and measure ROI all ...

OutboundEngine

Unleash the power of automation for success.

OutboundEngine is a full-service marketing automation software that allows businesses of any size to build their own automated marketing platform.It is an all-in-one marketing automation software designed to help businesses sell more products, services, and grow revenues.

User.com

Accelerate conversions with User.com's powerful automation.

User.com is a fast, powerful, and easy to use software that will help you connect with your prospective customers and increase your online sales. It's created to bring simplicity to marketing automation tools.

Netcore

Revolutionize customer engagement with Netcore.

Netcore Customer Engagement & Experience is an all-encompassing platform that gives the ability to revolutionize the way marketers, product and growth managers reach, engage and convert customers. Leverage Raman's predictive analytics to reap the benefits of improved conversions, retention and ...

SimplyCast 360

Streamline your marketing with advanced automation.

SimplyCast is a responsive web-based marketing automation platform. It allows you to create advanced workflows, allows you to design web forms, polls and surveys for your site, track conversion goals, and much more

Hubspot Marketing Hub

Empower your marketing with HubSpot's all-in-one solution.

The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing automation funnel, from leads, to sales and beyond. HubSpot is the only ...

Listrak

Target, engage, and convert your audience.

Listrak is marketing automation software offering email, newsletter, social media and direct mail capabilities for mid-market companies. The system allows companies to target market segments by geography, product or service line and specific groups of customers, prospects and employees.

Customer.io

Personalized marketing, simplified.

Customer.io is marketing automation software that combines the power of customer data from across your organization into a single actionable database that enables your team to send the right message at the right time to the right people. It is a complete marketing stack for actionable insights ...

SALESmanago

Drive ROI with personalized automation.

The SALESmanago Marketing Automation Software is an easy-to-use and flexible marketing automation platform designed specifically to meet your e-commerce needs. It's unique approach allows you to quickly identify and deliver upsell offers, personalized content, loyalty programs, lead scoring, ...

Compare Top Products

Frequently Asked Questions (FAQs)

Outgrow
RECOMMENDED

ActiveCampaign
RECOMMENDED

Omnisend
RECOMMENDED