Listrak Reviews in January 2025: User Ratings, Pros & Cons

"Easy to understand with plenty of help along the way"

What do you like best about Listrak? Listrak's interface makes it so easy to pull off complex messaging strategies even if you have very little background in e-mail marketing. The customer service team is also incredibly helpful and hands on where you need them to be, so pretty much anything is possible! What do you dislike about Listrak? It's SMS platform still needs work. It would be amazing if some day we could have a wholistic view of the customer journey across both MMS and SMS. What ...

"Great Tool, Amazing Support"

What do you like best about Listrak? The Listrak services teams are top-notch. Whether it is our bi-monthly calls with our success manager or integrating a new feature, the personnel are responsive, knowledgable and what makes the platform a step above others. What do you dislike about Listrak? The dashboards and navigation are a little less intuitive than other ESP's I've used. All the same information is there, you might have to just dig a bit more to filter or refine the information you ...

"Growing with Listrak"

What do you like best about Listrak? Listrak's support is unmatched! Their friendly, expert team helps us accomplish exactly what we want. I appreciate how they share insight as well as instruction. And there are so many possibilities when it comes to automation, segmentation, personalization, and split testing. Other platforms make you jump through hoops, requiring integrations or special setup. With Listrak you can have have a seamless, sophisticated email campaign in one place. What do ...

"Effortless Optimization and Efficiency"

What do you like best about Listrak? Listrak, and my support team at Listrak, make it so easy to create, schedule, and adapt to our business' changing needs in the online marketplace. They're always available to answer questions, too! What do you dislike about Listrak? Some of the templating for emails could use updating to be more customizable. I still need to rely on my creative department more than I'd like for certain product spots and highlights. What problems is Listrak solving and ...

"Effortless Optimization and Efficiency"

What do you like best about Listrak? Listrak, and my support team at Listrak, make it so easy to create, schedule, and adapt to our business' changing needs in the online marketplace. They're always available to answer questions, too! What do you dislike about Listrak? Some of the templating for emails could use updating to be more customizable. I still need to rely on my creative department more than I'd like for certain product spots and highlights. What problems is Listrak solving and ...

"Versatile platform and amazing customer service"

What do you like best about Listrak? Listrak provides solid technology to bridge the entire e-commerce environment making it easy to segment to customers appropriately and send them relevant content. What do you dislike about Listrak? They are currently upgrading areas of the platform where some features are available, but others are only available in the legacy format. What problems is Listrak solving and how is that benefiting you? Providing a connection between our customer website ...

"Leap and bounds ahead of many of their competitors"

What do you like best about Listrak? I've worked with a few of their competitors over the years and I can honestly say Listrak is the most user friendly. I was able to pass off my email building duties to a coworker with no experience in Listrak with minimal training while I was on a leave of absence. What do you dislike about Listrak? My only complaint would be that I don't have the capabilities to build sections out in my emails that would be for only desktops, or only for mobile ...

"My take on Listrak SMS & Email Broadcast Messages"

What do you like best about Listrak? I think that the platform as a whole has many upsides. To start, there are many convenient tools for the end user such as a solid email building foundation, artwork options, contact list segmentation, different "Master Lists" for unique targets, etc. What do you dislike about Listrak? If I had to list items I dislike about Listrak, it would entail the inability to copy & carry over built emails from one Master list to another, the need for split Master ...

"Great tool for reaching your customers via EMAIL & SMS!"

What do you like best about Listrak? It's easy to set up emails and SMS for marketing directly to your customers. Their GXP product automates some of the tasks! Building out emails is a simple and intuitive drag & drop process. What do you dislike about Listrak? Setting up "audiences" and list filtering is not immediately intuitive but isn't altogether a terrible experience. Luckily our account manager is very responsive to inquiries and their tech support is great! What problems is Listrak ...

"The communication, organization & responsiveness of Listrak + the SMS implementation was outstanding"

What do you like best about Listrak? In addition to excellent account management, the Listrak team offers so many great services and ideas to help grow your business. We are in the early stages of the SMS program and we're already seeing great results. What do you dislike about Listrak? Navigating the Listrak portal can be overwhelming at times but the more time I spend in it, the better it gets. The help section and support team can usually help quickly when there is a question. What ...