Customer.io Reviews in January 2025: User Ratings, Pros & Cons

"Attention - Dark Billing Policy - every month they charge for already deleted profile"

What do you like best about Customer.io? I like that Customer.io makes it easy to create personalized customer experiences. It allows us to quickly segment our customers based on their behavior and preferences, and then send them targeted messages that will resonate with them. The platform also makes it easy to track customer engagement and measure the success of our campaigns. What do you dislike about Customer.io? Dark Billing Policy. They charge you for customers that you already ...

"Good multitool for marketing communications, segmenting and more"

What do you like best about Customer.io? The user interface is good, you can differentiate between the different features well and understand how they work. The documentation for developers is good and most of the features have been easy to implement. When the system is linked to backend analytical events, can provide easy visual workflow builders for non-technical people as well. We have also used Customer.io to build simpler solutions for in-house processes (e.g. Slack notifications for ...

"Been using it for nearly 4 years"

What do you like best about Customer.io? The campaign builder is amazing! I wish Zapier had this same layout, it's really intuitive and powerful. What do you dislike about Customer.io? One of the downsides is that it doesn't have a great subscription center built in, that's still decently manual. But they are working on it. What problems is Customer.io solving and how is that benefiting you? We have over 75,000 active subscribers and numerous funnels. CIO makes it great for getting the ...

"Excellent service"

What do you like best about Customer.io? - The platform is easy to navigate - Lots of possibilities when creating flows and use of data. - Excellent customer service What do you dislike about Customer.io? Takes time and sometimes coding to build advanced features. What problems is Customer.io solving and how is that benefiting you? Quick response time when having a problem. Makes our team work faster. Listen to you, when you have wishes for upgrades or implementation of new things. And ...

"Excellent service"

What do you like best about Customer.io? - The platform is easy to navigate - Lots of possibilities when creating flows and use of data. - Excellent customer service What do you dislike about Customer.io? Takes time and sometimes coding to build advanced features. What problems is Customer.io solving and how is that benefiting you? Quick response time when having a problem. Makes our team work faster. Listen to you, when you have wishes for upgrades or implementation of new things. And ...

"Best Marketing Campaign and Messaging tool I use"

What do you like best about Customer.io? I switch from brevo to customer.io because brevo is only design for marketing campaign other and Customer.io is very easy to use and smoth implementation. I use customer.io on daily basis. UX is very awesome. Mail Merge features is best for bulk emailing. What do you dislike about Customer.io? For this time not dislike for customer.io but maybe there is a a pricing is considerable factor for those budget is low. What problems is Customer.io solving ...

"One of the best email marketing tools out there"

What do you like best about Customer.io? I love the ability you have to create user segments which are very useful for email targeting and analytics. The creation & implementation of email campaigns is simple and straightforward. You may easily integrate this tool with CRMs, and analytics tools, among others. What do you dislike about Customer.io? The metrics available for each email sent are limited. There's a huge improvement opportunity in the analytics/reporting section. What problems ...

"A powerful tool to empower more departments in your company!"

What do you like best about Customer.io? I can tackle multiple needs with one tool and improvise and improve continuously. I use it several times a week with no problem. The number of features they have is pretty big and has a pretty decent flexibility of use. What do you dislike about Customer.io? It is is somewhat difficult to get my less technical peers to use it as we need to. The easiness of use for users that are more accustomed to the likes of Mailchimp or Acumbamail is floppy. I ...

"A very positive experience"

What do you like best about Customer.io? Our Account Manager (Slater) is very responsive and from what i'm told a pleasure to deal with. I alos find it easy to jump in and get information down to campaing level if required. What do you dislike about Customer.io? The text plug in options could be better What problems is Customer.io solving and how is that benefiting you? Remarketing and nurture

"Customer.io review"

What do you like best about Customer.io? We have been using Customer.io for our marketing campaigns, and overall, it has proven to be a highly user-friendly and intuitive platform. The interface is well-designed, making it easy for our team to navigate and set up various campaigns to activate our customers. The flexibility to create different types of campaigns has been instrumental in tailoring our approach to effectively engage our target audience. The ability to segment our audience and ...