What does 'Outbound Call Center' mean?

An outbound call center is a call center that makes outbound calls to customers. Sales teams typically utilize outbound centers to make cold calls to potential customers. Outbound calls can also be used to survey clients and acquire market data. Outbound call centers have been improving every year and have been increasingly efficient in generating qualified sales leads for businesses. But this does come at a price; of course, calling people is no longer something that’s done solely by humans. The industry has seen the rise of the outbound call center software and today most businesses employ the use of outbound call center software to improve their sales performance.