List of Marketing Automation Software for SMBs in 2025

Showing 21-40 out of 201

List of the Best Marketing Automation Software For Small Business as of April 2025

8.9

Spot Score

ActiveDEMAND

Empower Your Marketing, Boost Your Profits

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4.2

(75)

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Product Description

ActiveDEMAND acts as your digital marketing assistant, automating the tedious tasks of managing your website-based marketing campaigns in real-time. It's the ultimate marketing and customer relationship management tool that will make you more money by saving you time.

Pricing

Free Trial available, Try Now

8.9

Spot Score

Act-On

Convert leads into loyal customers with Act-On.

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4.1

(1014)

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Product Description

Act-On is a marketing automation software that helps businesses to capture, nurture and react to all of their potential leads through a single, smart cloud-based platform.It is the leading marketing automation platform for companies of all sizes that want to reach their customers across every ...

Pricing

Starts from $900/Month

8.9

Spot Score

Mapp Cloud

Transforming your marketing efforts, one click at a time.

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3.5

(30)

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Product Description

We designed Mapp Cloud using the core capabilities of Marketing Automation software and drilled down into what really matters to marketers - so it's genuinely easy to use, anytime & anywhere. This cloud based solution integrates with your marketing system, enabling you to seamlessly drive ...

Pricing

Mapp Cloud offers custom pricing plan

8.9

Spot Score

Marketing 360

Unite, track, and automate your marketing efforts.

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Product Description

Marketing 360 is the first and only marketing automation system that empowers marketers to build a platform for entire business by getting everyone in your company to work together. It allows you to connect, track and then automate all your marketing activities from one central database.

Pricing

Marketing 360 offers custom pricing plan

8.8

Spot Score

Smoove

Seamless marketing automation for ultimate growth.

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4.8

(4)

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Product Description

Smoove is a cloud-based, SaaS marketing automation software solution that helps companies grow revenue by sequencing and automating marketing tasks across channels such as mobile, social, and email. It is an intuitive sales & marketing automation platform for creating, delivering and measuring ...

Pricing

8.8

Spot Score

ActiveTrail

Empower your marketing efforts with ActiveTrail.

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4.8

(25)

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Product Description

ActiveTrail helps you create a personalized digital marketing program. It lets you deliver precise digital messages to the right people across all channels. ActiveTrail's cloud-based technology provides an affordable and easy-to-use marketing automation solution for every business.

Pricing

Free Trial available, Try Now

8.8

Spot Score

Vbout

Streamline your marketing with Vbout.

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4.4

(180)

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Product Description

Vbout is a cloud-based marketing automation software. It helps companies automate their outbound marketing processes, from advanced prospecting and lead generation to nurture campaigns to activity-based drip campaigns.

Pricing

Free Trial available, Try Now

Vbout offers custom pricing plan

8.8

Spot Score

Drip

Transform your outreach with Drip's automation.

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4.4

(273)

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Product Description

Drip was built to cover all your marketing automation needs quickly and easily. Drip is more than just a marketing automation tool. It's the smart way to automate your outreach. It gives you full control over the people you reach out to, the messages you want to send, and the recipients who ...

Pricing

Free Trial available, Try Now

Starts from $39/Month

8.8

Spot Score

dotdigital

Streamline your marketing and drive results.

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4.3

(763)

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Product Description

dotdigital Marketing Automation Software is an easy-to-use platform designed to help you implement strategies that generate more qualified leads, convert prospects into customers, and grow your business. It empowers marketers with the personalisation and automation tools to connect with ...

Pricing

Free Trial available

dotdigital offers custom pricing plan

8.8

Spot Score

Delivra

Streamline your marketing strategy, delight your customers.

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4.3

(70)

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Product Description

Delivra is an all-in-one marketing automation software that helps you deliver the best customer experience. It integrates social media management, email marketing, landing page creation, and analytics in a single, easy-to-use dashboard.

Pricing

Free Trial available, Try Now

Starts from $99/Month

8.8

Spot Score

Emarsys

Revolutionize your marketing strategy with Emarsys.

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4.2

(420)

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Product Description

Emarsys is the marketing automation software that puts the power of measurable, repeatable marketing in the hands of every business. Emarsys provides a fully integrated solution, connected to all forms of marketing, including email, mobile messaging, social media, web and calls to action within ...

Pricing

Emarsys offers custom pricing plan

8.8

Spot Score

Freshmarketer

Unleash your marketing potential with Freshmarketer.

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Add to compare

Product Description

Freshmarketer, with the tagline "Drive Appropriate Business Leads", is a powerful and compact marketing software created to meet the constantly evolving needs of businesses. It helps brands deliver the right message at the right time, leading to increased lead conversion and better ROI. With ...

Pricing

Free Trial available

Starts from $19/User/Month when Billed Yearly, also offers free forever plan

8.8

Spot Score

Net-Results

Transforming leads into loyal customers, effortlessly.

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Product Description

Net-Results is a marketing automation software that maximizes ROI of your marketing efforts. From designing drip email campaigns to lead nurturing programs to creating landing pages. It offers sales pipeline management, marketing automation, business intelligence and tools for nurturing and ...

Pricing

Free Trial available, Try Now

8.7

Spot Score

Lead Liaison

Stay ahead with automated lead nurturing.

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4.8

(8)

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Product Description

Marketing automation software that doesn’t leave your leads in the dust. Lead Liaison software helps you turn contacts into customers by creating a simple to follow drip campaign of automated emails that are triggered based on lead interest and activity. Lead Liaison’s intuitive, drag-n-drop ...

Pricing

8.7

Spot Score

Hey Oliver

Streamline your marketing, automate your success.

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4.4

(14)

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Product Description

Hey Oliver is a modern, easy to use, marketing automation tool. The software allows your business to create fully automated follow up campaigns for when people do things such as visit your website, open an email, or download your content.

Pricing

8.7

Spot Score

eTrigue

Amplify your marketing efforts and drive results.

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4.2

(8)

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Product Description

eTrigue is a complete marketing automation software for creating and managing email campaigns, social media campaigns, webinars and follow-up sequences online. eTrigue helps marketers achieve more leads, grow revenue and boost customer satisfaction.

Pricing

eTrigue offers custom pricing plan

8.7

Spot Score

ClickDimensions

Maximize your marketing impact with ClickDimensions.

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3.5

(145)

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Product Description

ClickDimensions is state-of-the-art marketing automation software. It allows marketers to track, segment and create content & messages for leads and customers across web, social, email, mobile, print as well as transact on the website directly from the system.

Pricing

ClickDimensions offers custom pricing plan

8.7

Spot Score

Ortto

Unify, analyze, and elevate your brand's growth.

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Add to compare

Product Description

Introducing Ortto – the ultimate solution to boost your brand's growth. With our innovative no-code integrations, you can easily access data from various departments such as marketing, finance, support, sales, and product. This data is seamlessly merged into a single customer profile, enabling ...

Pricing

Free Trial available, Try Now

Starts from $99/Month

8.7

Spot Score

Oracle CX Marketing

Transform your marketing and drive sales.

Request a Quote

Add to compare

Product Description

Oracle CX Marketing, the ultimate Marketing Cloud for businesses, is designed to streamline cross-channel marketing efforts by bringing together customer and prospect data into one cohesive view. Gain real-time insights to effectively engage, convert, and nurture buyer relationships, resulting ...

Pricing

Oracle CX Marketing offers custom pricing plan

8.6

Spot Score

StructuredWeb

Unlock your marketing potential with StructuredWeb.

Request a Quote

4.9

(57)

Add to compare

Product Description

StructuredWeb is the most flexible marketing automation software on the market. It helps you to identify, engage, and convert leads into customers.The system allows marketing teams to streamline their sales, email and loyalty programs and strategically analyse the complex data involved in ...

Pricing

StructuredWeb offers custom pricing plan

Best Marketing Automation Software For Small Business

ActiveDEMAND

Empower Your Marketing, Boost Your Profits

ActiveDEMAND acts as your digital marketing assistant, automating the tedious tasks of managing your website-based marketing campaigns in real-time. It's the ultimate marketing and customer relationship management tool that will make you more money by saving you time.

Act-On

Convert leads into loyal customers with Act-On.

Act-On is a marketing automation software that helps businesses to capture, nurture and react to all of their potential leads through a single, smart cloud-based platform.It is the leading marketing automation platform for companies of all sizes that want to reach their customers across every ...

Mapp Cloud

Transforming your marketing efforts, one click at a time.

We designed Mapp Cloud using the core capabilities of Marketing Automation software and drilled down into what really matters to marketers - so it's genuinely easy to use, anytime & anywhere. This cloud based solution integrates with your marketing system, enabling you to seamlessly drive ...

Marketing 360

Unite, track, and automate your marketing efforts.

Marketing 360 is the first and only marketing automation system that empowers marketers to build a platform for entire business by getting everyone in your company to work together. It allows you to connect, track and then automate all your marketing activities from one central database.

Smoove

Seamless marketing automation for ultimate growth.

Smoove is a cloud-based, SaaS marketing automation software solution that helps companies grow revenue by sequencing and automating marketing tasks across channels such as mobile, social, and email. It is an intuitive sales & marketing automation platform for creating, delivering and measuring ...

ActiveTrail

Empower your marketing efforts with ActiveTrail.

ActiveTrail helps you create a personalized digital marketing program. It lets you deliver precise digital messages to the right people across all channels. ActiveTrail's cloud-based technology provides an affordable and easy-to-use marketing automation solution for every business.

Vbout

Streamline your marketing with Vbout.

Vbout is a cloud-based marketing automation software. It helps companies automate their outbound marketing processes, from advanced prospecting and lead generation to nurture campaigns to activity-based drip campaigns.

Drip

Transform your outreach with Drip's automation.

Drip was built to cover all your marketing automation needs quickly and easily. Drip is more than just a marketing automation tool. It's the smart way to automate your outreach. It gives you full control over the people you reach out to, the messages you want to send, and the recipients who ...

dotdigital

Streamline your marketing and drive results.

dotdigital Marketing Automation Software is an easy-to-use platform designed to help you implement strategies that generate more qualified leads, convert prospects into customers, and grow your business. It empowers marketers with the personalisation and automation tools to connect with ...

Delivra

Streamline your marketing strategy, delight your customers.

Delivra is an all-in-one marketing automation software that helps you deliver the best customer experience. It integrates social media management, email marketing, landing page creation, and analytics in a single, easy-to-use dashboard.

Emarsys

Revolutionize your marketing strategy with Emarsys.

Emarsys is the marketing automation software that puts the power of measurable, repeatable marketing in the hands of every business. Emarsys provides a fully integrated solution, connected to all forms of marketing, including email, mobile messaging, social media, web and calls to action within ...

Freshmarketer

Unleash your marketing potential with Freshmarketer.

Freshmarketer, with the tagline "Drive Appropriate Business Leads", is a powerful and compact marketing software created to meet the constantly evolving needs of businesses. It helps brands deliver the right message at the right time, leading to increased lead conversion and better ROI. With ...

Net-Results

Transforming leads into loyal customers, effortlessly.

Net-Results is a marketing automation software that maximizes ROI of your marketing efforts. From designing drip email campaigns to lead nurturing programs to creating landing pages. It offers sales pipeline management, marketing automation, business intelligence and tools for nurturing and ...

Lead Liaison

Stay ahead with automated lead nurturing.

Hey Oliver

Streamline your marketing, automate your success.

Hey Oliver is a modern, easy to use, marketing automation tool. The software allows your business to create fully automated follow up campaigns for when people do things such as visit your website, open an email, or download your content.

eTrigue

Amplify your marketing efforts and drive results.

eTrigue is a complete marketing automation software for creating and managing email campaigns, social media campaigns, webinars and follow-up sequences online. eTrigue helps marketers achieve more leads, grow revenue and boost customer satisfaction.

ClickDimensions

Maximize your marketing impact with ClickDimensions.

ClickDimensions is state-of-the-art marketing automation software. It allows marketers to track, segment and create content & messages for leads and customers across web, social, email, mobile, print as well as transact on the website directly from the system.

Ortto

Unify, analyze, and elevate your brand's growth.

Oracle CX Marketing

Transform your marketing and drive sales.

Oracle CX Marketing, the ultimate Marketing Cloud for businesses, is designed to streamline cross-channel marketing efforts by bringing together customer and prospect data into one cohesive view. Gain real-time insights to effectively engage, convert, and nurture buyer relationships, resulting ...

StructuredWeb

Unlock your marketing potential with StructuredWeb.

StructuredWeb is the most flexible marketing automation software on the market. It helps you to identify, engage, and convert leads into customers.The system allows marketing teams to streamline their sales, email and loyalty programs and strategically analyse the complex data involved in ...

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