Act-On

Outstanding customer support with timely assistance and deep product knowledge.

Intuitive user interface that simplifies navigation and does not demand advanced technical expertise.

Drag-and-drop email builder and customizable templates streamline email campaign creation.

Comprehensive reporting and analytics for tracking leads, digital activity, and ROI.

Robust integration with popular CRMs like Salesforce and NetSuite, enhancing marketing data flow.

Effective automation tools for building workflows, lead scoring, and follow-up emails.

Supportive onboarding experience with training resources like Act-On University for new users.

Built-in anti-spam measures and efficient email delivery improve campaign success rates.

Convenient access to features for creating landing pages, forms, and subscription management.

Frequent updates and continuous improvements to adapt to evolving marketing needs.

The platform's extensive features can be overwhelming for newcomers without proper guidance.

Some user feedback suggests the email and landing page builders could be more user-friendly.

Customization options can require additional effort or expertise to fully leverage.

Limited design flexibility or aesthetics for professionals prioritizing creative elements.

Occasional complaints regarding the lack of advanced functionality compared to high-end competitors.

Pricing perception may vary depending on team size or feature usage, especially for smaller businesses.