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What does 'Lead Nurturing' mean?

lead nurturing creates and reinforces relationships with customers, at every point of the sales funnel. A good lead nurturing plan concentrates marketing and communication efforts on hearing prospects' requirements and delivering the information and answers they require to create trust, raise brand awareness, and maintain a connection until the options are ready to buy. Marketing automation tools can enable marketing teams to generate dynamic, adaptive communications at scale by developing a lead nurturing plan. By doing so, you'll be able to not only build relations with customers but also sustain those relationships while the prospect progresses through the buyer's journey at their own pace.

Software with Lead Nurturing functionality

ProductFree TrialStarting PriceSpot ScoreRatingActions
ActiveCampaign - Marketing Automation Software
ActiveCampaign

$29,

9.84.5Visit Website
Adobe Marketo Engage - Marketing Automation Software
Adobe Marketo Engage
-9.64Visit Website
Kajabi - Content Management Software
Kajabi

$119, Billed Yearly

9.64.6Visit Website
Marketo
Marketo
-9.54Visit Website
Klaviyo - Marketing Automation Software
Klaviyo

$45,

9.54.4Visit Website
Pardot
Pardot
-9.44.2Visit Website
Insightly - CRM Software
Insightly

$29,

9.34.2Visit Website
Ontraport - Marketing Automation Software
Ontraport

$24,

9.34.5Visit Website
SharpSpring - Marketing Automation Software
SharpSpring

$449,

9.34.3Visit Website
OutboundEngine - Marketing Automation Software
OutboundEngine

$199,

9.23.5Visit Website
EngageBay - Marketing Automation Software
EngageBay

$13.79, Billed Yearly

9.24.6Visit Website
MoEngage - Marketing Automation Software
MoEngage
-9.24.3Visit Website
Omnisend - Marketing Automation Software
Omnisend

$16,

9.24.3Visit Website
WebEngage - Marketing Automation Software
WebEngage
-9.24.4Visit Website
HubSpot CRM - CRM Software
HubSpot CRM

$1,780, Billed Monthly

9.14.2Visit Website