Contact management refers to keeping, organizing, and managing information about your customers, prospects, and sales leads. In its most basic form, an address book or an Excel or Google s...read more
Lead scoring is a sales and marketing tool for determining the sales readiness of leads. You score leads based on their level of interest in your company, where they are in the buying cycl...read more
Multivariate testing is a process for testing a hypothesis by changing numerous factors. Multivariate testing aims to determine which combination of variants performs the best out of all t...read more
Analytics (ROI Tracking) is a method of calculating the return on investment from a company's marketing expenditures. Return on marketing investment is another term for it (ROMI). It can b...read more
Marketers frequently use demographic information such as age, gender, residency, or region and a variety of other predetermined attributes to construct categories. Marketers can use campai...read more
Drip emails are a sequence of automated emails sent to people who complete a specific action. You may specify the number of emails to send and the rate they are delivered for any given act...read more
Landing pages are single-page websites designed to promote or advertise a marketing or ad campaign. Visitors " land " on a landing page after clicking on a link in an email or advertising ...read more
The lead management process is a series of activities in which businesses engage with leads and convert them into customers. It entails gathering leads from various sources, tracking all o...read more
lead nurturing creates and reinforces relationships with customers, at every point of the sales funnel. A good lead nurturing plan concentrates marketing and communication efforts on heari...read more
Website visitor tracking is the practise of collecting, storing, and sharing information on visitors' activity on the internet by website administrators and third parties. Analysis of a us...read more
Click-through tracking is an analytical function that measures and reports where individuals click or tap on websites, apps, and emails. A click tracking tool uses software or tags to trac...read more
Drip campaigns are a series of automated emails sent in response to user actions or predefined schedules. They let you interact with groups of people based on events like when a person est...read more
A mailing list is the total number of people who have signed up for your website, whether a blog, an e-commerce site or a corporate website. The practice of arranging all email addresses c...read more
A spam check tool examines your email to see if it will be flagged by spam filters and removed from a subscriber's inbox. The program examines the content of your email and the source from...read more
A system of regulating a company's document ecosystem based on a variety of document templates is known as template management. It's commonly done with the help of template management syst...read more
