Analytics (ROI Tracking) is a method of calculating the return on investment from a company's marketing expenditures. Return on marketing investment is another term for it (ROMI). It can be used to evaluate the effectiveness of a specific marketing campaign or the company's entire marketing mix. Most analytics (ROI tracking) is done at the program or campaign level so that marketers can see which initiatives are yielding the best results and hence deserve more investment. It also influences future spending levels, budget allocation across initiatives and media, and the messages that a marketer selects.
Product | Free Trial | Starting Price | Spot Score | Rating | Actions |
---|---|---|---|---|---|
ActiveCampaign | $29, | 9.8 | 4.5 | Visit Website | |
Adobe Marketo Engage | - | 9.6 | 4 | Visit Website | |
Kajabi | $119, Billed Yearly | 9.6 | 4.6 | Visit Website | |
Marketo | - | 9.5 | 4 | Visit Website | |
Klaviyo | $45, | 9.5 | 4.4 | Visit Website | |
Pardot | - | 9.4 | 4.2 | Visit Website | |
Insightly | $29, | 9.3 | 4.2 | Visit Website | |
Ontraport | $24, | 9.3 | 4.5 | Visit Website | |
SharpSpring | $449, | 9.3 | 4.3 | Visit Website | |
OutboundEngine | $199, | 9.2 | 3.5 | Visit Website | |
EngageBay | $13.79, Billed Yearly | 9.2 | 4.6 | Visit Website | |
MoEngage | - | 9.2 | 4.3 | Visit Website | |
Omnisend | $16, | 9.2 | 4.3 | Visit Website | |
WebEngage | - | 9.2 | 4.4 | Visit Website | |
Workbooks CRM | $39, | 9 | 4.5 | Visit Website |