Landing pages are single-page websites designed to promote or advertise a marketing or ad campaign. Visitors " land " on a landing page after clicking on a link in an email or advertising ...read more
Email marketing is a type of marketing that informs your customers via email list of new products, discounts, and other services. It can also be a pitch to educate audience on your brand's...read more
The General Data Protection Regulation or GDPR is a regulatory framework that establishes standards for acquiring and processing personal data from European Union citizens (EU). The GDPR a...read more
Data cleansing is a software feature that is essential for maintaining the accuracy and integrity of data. It involves the process of detecting and correcting any corrupt, inaccurate, or i...read more
Audience Builder is an invaluable tool for any software platform that wants to effectively reach its target market. This feature allows companies to gain a deeper understanding of their au...read more
Multi-step marketing refers to the process of dividing a marketing campaign into multiple steps or stages. This strategy allows for a more targeted and personalized approach to engaging wi...read more
Hyper targeting is a powerful feature that helps businesses and marketers reach their desired audience with pinpoint accuracy. It allows for the precise segmentation of target audiences ba...read more
Data enrichment is a crucial feature for all types of software, as it allows users to get a comprehensive understanding of their data. Put simply, data enrichment is the process of enhanci...read more
Behavior Tracking is a feature that allows users to monitor and analyze the actions and behaviors of their target audience. This feature has become increasingly important for businesses, m...read more
Data Source is a vital feature of any software that allows users to access and retrieve data from various sources. It enables the software to collect, organize, and analyze data from diffe...read more
A 360-degree customer view refers to a software feature that allows businesses to have a comprehensive understanding of their customers. It provides a holistic, all-encompassing perspectiv...read more
The Identity Graph is a powerful software feature designed to help businesses understand and connect with their customers in a more effective and strategic way. It is a comprehensive datab...read more
Data orchestration is a powerful software feature that automates and streamlines the process of managing and integrating data from various sources. This feature allows users to easily coll...read more
