What does 'Multi-step Marketing' mean?

Multi-step marketing refers to the process of dividing a marketing campaign into multiple steps or stages. This strategy allows for a more targeted and personalized approach to engaging with consumers. By breaking down the overall marketing message into smaller, more focused steps, businesses can effectively guide potential customers through the buying journey. Firstly, multi-step marketing involves identifying and segmenting the target audience for a particular product or service. This allows businesses to tailor their message and offerings to specific demographics, increasing the chances of successful conversions.