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8.9

Spot Score

Act-On - Marketing Automation Software

Act-On Reviews in January 2025: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.1

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Starts from $900/Month

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Act-On Reviews & Ratings

4.1

Very Good

Based on 1205 ratings & 1014 reviews

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terible

(37)

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Showing 1-10 out of 1014

FF

Frank F

12/03/23

5 out of 5

"Act-On Support"

What do you like best about Act-On? The ease of communication and the professionalism the support person (Luke) displayed. Also my availability was a challenge but Luke was focused and rescheduled our session with out a problem.

FF

Frank F

12/03/23

5 out of 5

"Act-On Support"

What do you like best about Act-On? The ease of communication and the professionalism the support person (Luke) displayed. Also my availability was a challenge but Luke was focused and rescheduled our session with out a problem.

AN

Allison N

12/01/23

3.5 out of 5

"Helpful in the basics, but a lot of unused potential"

What do you like best about Act-On? I appreciate Act-On's general clarity of usage. For the things I know how to do, I can always clearly see a path to them, and I am able to figure out different questions I have about the things I know using the tools Act-On presents.

AU

Anonymous User

11/29/23

4.5 out of 5

"Act-on has been reliable and easy to navigate."

What do you like best about Act-On? What I like most about Act-on is the easy to navigate features when it comes to building an email or when it comes to data collecting. The Act-on team that I work with are very supportive and are able to help solve problems and answer questions I may come across. I am in Act-on daily so have the user friendly platform makes things a lot easier than other programs I have used in the past.

AU

Anonymous User

11/22/23

4 out of 5

"Marketing Automation Powerhouse Platform"

What do you like best about Act-On? The in-depth knowledge support team at Tactical has been the key to unlocking all that Act-On has to offer our complex integrations and marketing campaigns' success!

KB

Kaitlin B

11/07/23

5 out of 5

"Game Changer for TAO"

What do you like best about Act-On? The ease of organization of marketing lists Syncs with Salesforce

KB

Kaitlin B

11/07/23

5 out of 5

"Game Changer for TAO"

What do you like best about Act-On? The ease of organization of marketing lists Syncs with Salesforce

GG

Gabe G

10/25/23

4 out of 5

"For any business looking to dive into marketing automation, Act-On makes it easy"

What do you like best about Act-On? My clients and I use it for a range of different reasons and that's what is so great about Act-On! From the initial implementation of lead scoring and web forms for gated content, it significantly helps support our demand gen efforts. Data is easy to manage and form-fill alerts are quick to set up, meaning that my clients are notified of all opportunities and results. The drag-and-drop email builder is very easy to use and with templates and duplication ...

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AU

Anonymous User

10/25/23

4 out of 5

"Excellent commitment to customer success and CRM integration"

What do you like best about Act-On? The out-of-the-box integration with the NetSuite CRM is a game-changer for us. Our organization is committed to staying with NetSuite and finding other vendors that natively integrate with the CRM has been a challenge. Act-On does that without the need for a third-party data integrator and has made consistent improvements to the connector, expanding the amount of data that can be passed between the systems.

DA

Dawn A

10/12/23

4 out of 5

"value for your price"

What do you like best about Act-On? Having the customer service team to help when you are struggling. Easy to build email templates What do you dislike about Act-On?