Email marketing is a popular way of generating interest in a product or business. Transactional email, also known as automated email, is the automation of sending repeated emails with the same content. It can be used to notify someone when a task is complete or to remind them about something... Read more
Researched and Edited by Rajat Gupta
Last updated: April 2025
Researched and Edited by Rajat Gupta
Last updated: April 2025
Common Features
Email Personalization
Dashboard
Template Management
Custom Spam Filter
+ 26 more
Unique Features
Sign Up Forms
Send Time Optimization
Multivariate Testing
Mobile App
+ 1 more
Pricing
37% Software offers Free Trial
30% Software offers Freemium
Featured Product
(11 reviews)
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Showing 1-20 out of 30
7.2
Spot Score
RECOMMENDED
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Product Description
SMTP was built to solve the challenges of sending email from devices behind restrictive firewalls or communicating directly with a server over SMTP. It features multiple design elements and components that have been optimized for speed and ease of use. This powerful software is designed for ...
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SMTP offers custom pricing plan
Pros & Cons
Reliable service with good deliverability and tracking, ensuring email marketing success.
Fast and helpful customer service that resolves issues and improves results promptly.
Easy to use and set up, providing analytics for list management.
High deliverability rates and stays off email blacklists consistently.
Long wait times for overseas customer support.
Pricing may be less competitive compared to other options in the market.
8.8
Spot Score
RECOMMENDED
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Product Description
The Campaigner email marketing software from Constant Contact allows you to easily create, send and track professional emails and newsletters. With the help of a dedicated marketing team, it is simple to use, and will have you sending emails in minutes.
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Free Trial available, Try Now
Campaigner offers custom pricing plan
8.8
Spot Score
RECOMMENDED
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Product Description
Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...
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Moosend offers custom pricing plan
9.8
Spot Score
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Product Description
Mailgun is the transactional email platform that offers developers a complete API for sending, receiving, and tracking emails. Mailgun provides reliable deliverability and lets you manage your email program through an easy-to-use interface. When you're ready to send your first campaign, simply ...
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Free Trial available, Try Now
Mailgun offers custom pricing plan
Pros & Cons
Responsive and helpful support team, providing swift assistance and solutions to users' issues.
Good overall service and experience, with users appreciating the platform's ease of use and functionality.
Free cluster for experimentation, allowing users to test services without initial investment.
Excellent email deliverability and robust service, ensuring reliable messaging.
Some users experienced issues with ticket resolution, feeling that support was not thorough or responsive enough.
Occasional delays in solving technical problems, impacting user experience and potentially causing inconvenience.
9.8
Spot Score
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Product Description
SendGrid is a complete and modern cloud communication platform that enables marketers to communicate with their customers through transactional and engagement emails. SendGrid has been shipping billions of email campaigns with an uptime, guaranteed. Zero SPAM complaints.
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Free Trial available, Try Now
Pros & Cons
Reliable alternative - Some users recommend AWS SES over SendGrid due to reliability.
API functionality - Users appreciate the quality of the API services for sending emails.
Poor customer support - Multiple complaints about ineffective and unresponsive customer service.
Account suspension without clear reasons - Users have experienced sudden account suspensions without proper notification or explanation.
9.6
Spot Score
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Product Description
Pipedrive is a sales pipeline management software. It organizes your entire sales process. Pipedrive's sales platform is built so that everyone in your company from the CEO to new starter can use it easily. It improves team communication, tracks the progress of every deal, and helps you hit ...
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Free Trial available, Try Now
Starts from $9.90/User/Month when Billed Yearly, also offers free forever plan
Pros & Cons
Offers a cost-effective alternative to Salesforce, making it budget-friendly for smaller teams and businesses.
Intuitive, easy-to-use platform with excellent customization options for tailoring to specific organizational needs.
Clear, visual layout for tracking sales processes, deals, and project progression.
Exceptional customer support with knowledgeable representatives offering demos, follow-ups, and personalized assistance.
Some users find the system complex initially, requiring proper guidance and support for efficient use.
The platform lacks certain desired integrations (e.g., Typeform), limiting advanced functionality for certain use cases.
9.2
Spot Score
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Product Description
SparkPost is a cloud platform for sending transactional email, marketing emails, & newsletters API. Users can integrate with SparkPost through shell-accessible HTTP API endpoints. Available as a cloud or an on-premise installation, SparkPost can be easily embedded within applications or ...
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Free Trial available, Try Now
Pros & Cons
Excellent and prompt customer support, with responsive and knowledgeable team members.
User-friendly interface and tools, making it easy to navigate and use the platform efficiently.
Reliable email delivery and performance, ensuring mails are sent correctly with great deliverability.
Robust APIs and flexible customization options, catering to developer needs and providing scalability.
*Complexities for novices*: The platform might be overwhelming for beginners without adequate support or technical knowledge.
*Limited customization and feature extensions*: Marketplace offerings might be insufficient for users requiring advanced functionalities or specific integrations.
9.0
Spot Score
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Product Description
SMTP2GO is a software application that installs on your PC and lets you send transactional email messages. It is compatible with any Windows based PC and can be used to send email from almost any application where email can be sent from.
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Free Trial available, Try Now
Pros & Cons
Reliable email delivery service with documentation tools for proof of delivery.
Easy to use on different devices and provides reliable speed.
Excellent tech support providing quick assistance and guidance.
Affordable service with good deliverability and email tracking features.
Limited free plan with a desire for increased monthly sending limits.
Some users find the multitude of features and customizations complex without adequate support.
8.9
Spot Score
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Product Description
SocketLabs is a transactional email software that helps you send email newsletters, reminder emails, and other one-off communications to your users in an automated way. It's built for developers looking to send out automated email communications without the headache of dealing with spam rules, ...
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Free Trial available, Try Now
SocketLabs offers custom pricing plan
Pros & Cons
Easy to use interface with all necessary features for sending large volumes of emails efficiently.
Timely updates and security features like DMARC & DKIM for enhanced email delivery.
Top-notch customer service with both phone and email support.
Extensive help guides available for troubleshooting and self-research.
Lack of native alerting and reporting features, requiring additional setup for alerts.
Limited integration with spam-checking tools within the product.
8.8
Spot Score
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Product Description
Pepipost is a web-based email software product that enables you to send personalized transactional emails (postal mail, e-Bill, appointment reminders etc.) through an easy-to-use web interface. With Pepipost, you can deliver targeted communication at scale without ever needing to worry about ...
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Free Trial available, Try Now
Pros & Cons
Simple and user-friendly platform with good service and features.
Responsive and helpful customer support available through live chat.
Competitive pricing and cost-effective plans.
Reliable delivery of emails, ensuring inbox placement.
Some users face occasional slow email delivery.
Limited customization options in the UI.
8.8
Spot Score
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Product Description
Postmark is the transactional email software service that fixes your deliverability, increases engagement, and manages spam complaints. It works with any email service provider or hosted application to improve deliverability, manage consumer engagement on customizable, branded landing pages, ...
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Free Trial available, Try Now
Pros & Cons
Reliable delivery of emails with minimal hiccups compared to other providers.
Excellent customer support that is quick, friendly, and helpful.
Simplifies email management for transactional emails with high deliverability.
Easy-to-use API and intuitive UI for seamless integration.
Pricing may be slightly higher compared to competitors, affecting competitiveness for some users.
Lack of comprehensive training opportunities, especially for users without technical knowledge.
8.7
Spot Score
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Product Description
Amazon SES allows you to send email from your application using Amazon's reliable, scalable, and inexpensive infrastructure. Amazon SES provides simple APIs for developers to send transactional email such as order notifications, shipment notifications, and customer onboarding emails.
Read morePros & Cons
Cost-effective, flexible, and scalable email service that enhances customer engagement and marketing efforts.
Easy integration with other AWS services for seamless alert notifications and email management.
Highly scalable and efficient service with pay-per-use pricing, ensuring cost-effectiveness.
Provides a wide range of programming language support and publicly available libraries for implementation.
Complexity in backend configuration may pose a challenge for non-tech-savvy users, requiring additional support and guidance.
Limited availability in some AWS regions, such as Frankfurt, which may affect usability for users in those regions.
8.6
Spot Score
Product Description
Close stands as a sales engagement CRM tailored to assist SMBs in converting more leads to revenue. They are committed to fostering future-forward businesses: nimble, intelligent teams operating remotely. For tech-savvy teams aiming to grow without the hefty costs of enterprise software, Close ...
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Free Trial available, Try Now
Starts from $19/user/month when monthly
Pros & Cons
Provides a centralized, all-in-one CRM platform for managing leads, calls, emails, and workflows seamlessly, saving time and boosting productivity.
Intuitive and user-friendly interface with easy setup and excellent support for onboarding and troubleshooting.
Highly efficient automation features like smart views, predictive dialing, and workflows that reduce manual effort and streamline sales processes.
Outstanding call management features, including clear call recordings, AI-generated summaries, and call tracking for better follow-ups and analysis.
Reporting features are limited and could be more in-depth, especially for tracking lead lists and success rates by category.
Some users find the cost of calling features and overall pricing high, although they believe the value justifies it.
8.4
Spot Score
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Product Description
Flowmailer is a software for sending and extracting data from transactional email. It is created to be used by websites that send transaction emails, such as e-commerce companies that need to keep their customers informed about the status of their orders. Flowmailer allows you to send emails ...
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Free Trial available, Try Now
8.3
Spot Score
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Product Description
Elevate your email game with Netcore Email API – the perfect blend of AI-powered efficiency and user-friendly integration. This top-notch API seamlessly integrates with RESTful and SMTP APIs, expediting your email delivery process. With Blaze, an advanced message transfer agent, you can easily ...
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Netcore Email API offers custom pricing plan
Pros & Cons
Reliable service with excellent delivery performance and system health monitoring.
Intuitive user interface with graphical views and detailed documentation.
Easy integration with platforms for various email notifications and campaigns.
Responsive customer support and analysis tools for optimizing email reach.
Integration and deployment process may be time-consuming and require team support due to unclear self-help documents.
Limited template options for email campaigns and missing advanced features like AMP.
8.3
Spot Score
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Product Description
Mandrill is transactional email software that empowers businesses to send emails and newsletters. The service offers segmentation, targeting, smart analytics and deliverability at a flat monthly rate. Mandrill separates email delivery from your preferred email clients and devices.
Read morePros & Cons
User-friendly interface, easy to design emails, and track all associated data.
Customizable layouts for sending emails to multiple recipients.
Easy to send transactional emails effectively.
Ability to customize newsletters for branding purposes.
Mandrill is now part of Mailchimp, no longer available as a standalone service.
Removal of the free plan, now requires a paid Mailchimp account.
8.2
Spot Score
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Product Description
UniOne is an essential tool for optimizing your email marketing campaigns. With UniOne, you can easily monitor delivery rates, open rates, click-throughs, and unsubscriptions – providing valuable insights into how your contacts engage with your emails. Plus, UniOne provides recommendations to ...
Read more8.1
Spot Score
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Product Description
Doppler is a transactional email platform that manages the flow of information across the internet. It is a SaaS product that businesses use to connect with audiences on mobile and web channels using email, push notifications, and in-app messaging.
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Free Trial available, Try Now
Starts from $26.50/Month
8.0
Spot Score
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Product Description
Mailchimp Transactional Email, with the tagline "Power up your small business with Mailchimp," is a top email management platform designed specifically for small businesses. With the ability to send a million emails at once, it allows for global reach with confidence. The platform offers ...
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Mailchimp Transactional Email offers custom pricing plan
Pros & Cons
Easy to use with intuitive user interface, suitable for beginners and experienced users alike.
Seamless integration with websites and marketing flows, enhancing efficiency.
Offers detailed performance metrics and analytics for email campaigns.
Provides free version for startups and small businesses, allowing for cost-effective email marketing.
Limited support for specific platforms like Prestashop, impacting e-commerce store syncing.
Possibility of complex features and customizations that may be overwhelming for new users.
7.9
Spot Score
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Product Description
MailTag is a transactional email software that offers mobile-optimized, customizable, automated emails to help you easily communicate with your customers. Track who opens your emails and take action by sending follow up emails or reminders.
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Free Trial available, Try Now
