Marketing automation software is more than email integration. It involves marketing systems that are designed to help business owners improve the lead generation process. This is done by improving the efficiency of buying processes, making sure that all sales leads are engaged in a timely... Read more
Researched and Edited by Rajat Gupta
Last updated: April 2025
Researched and Edited by Rajat Gupta
Last updated: April 2025
Common Features
Campaign Segmentation
Analytics (ROI Tracking)
Email Drip Campaigns
Website Visitor Tracking
+ 62 more
Unique Features
Document Management
Knowledge Base
Document Storage
Template Creation
+ 80 more
Pricing
45% Software offers Free Trial
18% Software offers Freemium
Featured Product
(378 reviews)
(1887 reviews)
Showing 1-20 out of 222
9.0
Spot Score
RECOMMENDED
Add to compare
Product Description
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...
Read morePricing
Free Trial available, Try Now
Outgrow offers custom pricing plan
Pros & Cons
Highly intuitive and user-friendly interface, making quiz and calculator creation effortless, even for non-technical users.
Extremely versatile with a vast array of customizable templates, enabling users to create visually appealing and interactive content.
Excellent support team praised for responsiveness and going above and beyond, including 24/7 availability and tailored onboarding assistance.
Outstanding lead generation features that drive engagement and help capture quality leads efficiently.
Some users found the trial's feature access misleading, requiring higher-tier plans for desired functionality post-trial.
Learning curve for newcomers in maximizing advanced features like nested functions and complex variables.
9.8
Spot Score
RECOMMENDED
Add to compare
Product Description
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...
Read morePricing
Free Trial available
Starts from $29/User/Month
Pros & Cons
Exceptional customer support with responsive, knowledgeable, and patient assistance, often going above and beyond to resolve issues.
User-friendly platform with intuitive tools, making it accessible even for beginners or non-technical users.
Robust automation capabilities, including a visual builder to create workflows and personalized email sequences easily.
Reliable and stable performance with minimal or no downtime reported by long-term users.
The steep learning curve for new users, requiring time and effort to fully understand the platform’s features.
Automation and campaign workflows can feel overwhelming without prior training or support.
9.8
Spot Score
RECOMMENDED
Add to compare
Product Description
CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...
Read morePricing
Free Trial available, Try Now
CleverTap offers custom pricing plan
Pros & Cons
User-friendly platform for setting up campaigns, with intuitive analytics and reports.
Effective use of AI for personalized and targeted communication, including push notifications and email marketing.
Empowering user-centric product management with a comprehensive analytics interface.
Easy-to-use interface suitable for beginners and advanced users alike, with timely support and assistance.
Limited selection in the Marketplace for additional apps and connectors, restricting advanced functionalities.
The richness of features and customizations can be overwhelming for newcomers without proper support.
8.8
Spot Score
RECOMMENDED
Add to compare
Product Description
Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...
Read morePricing
Moosend offers custom pricing plan
9.6
Spot Score
Add to compare
Product Description
Introducing Adobe Marketo Engage - the ultimate marketing automation software that simplifies the customer journey. With its advanced tracking capabilities, it helps businesses across various sectors identify and engage the right customers. Marketo's pre-built tiles and dashboards allow for ...
Read morePricing
Adobe Marketo Engage offers custom pricing plan
Pros & Cons
Simplifies marketing automation with a user-friendly interface, aiding seamless adoption and implementation.
Comprehensive set of tools for email campaigns, CRM integration, and lead management, enhancing productivity.
Offers powerful analytics and reporting features to track and optimize marketing performance effectively.
Excellent support team and an active online community for resolving issues efficiently.
Can be overwhelming for beginners due to the abundance of features and options.
Occasional steep learning curve for advanced configurations without prior experience.
9.6
Spot Score
Add to compare
Product Description
Kajabi is a powerful content management system that supports businesses in their goals to profit from the Internet. It offers everything needed to manage business, customers and their sales funnel, and online content including guidebooks, ebooks, memberships and more. Content and services that ...
Read morePricing
Free Trial available, Try Now
Starts from $119/Month when Billed Yearly
Pros & Cons
All-in-one platform for online training, websites, mailing lists, funnels, challenges, and coaching tools.
Excellent customer support with quick responses and assistance, even at odd hours.
User-friendly interface, suitable for non-techy individuals with comprehensive tutorials.
Continuous updates and improvements to the platform, adding new features regularly.
Limited selection in the Marketplace for additional apps and connectors, restricting advanced functionalities.
Some users find certain features within the platform needing improvements for a better experience.
9.5
Spot Score
Add to compare
Product Description
Marketo provides marketing automation software that integrates with your existing marketing tools. This cloud-based solution enables you to increase your sales and profit by providing effective lead management, engagement, and tracking capabilities.
Read morePricing
Free Trial available, Try Now
Marketo offers custom pricing plan
Pros & Cons
Comprehensive marketing automation features that streamline workflows and improve operational efficiency.
Strong CRM integration capabilities, enabling effective customer relationship management and lead nurturing.
Intuitive and user-friendly interface, making it easy for users to implement and train team members.
Robust analytics and reporting tools, providing actionable insights for optimizing marketing strategies.
Steep learning curve for beginners, with complexity in advanced features requiring extensive training.
High subscription cost, making it less accessible for small-scale businesses or startups.
9.5
Spot Score
Add to compare
Product Description
Klaviyo is a powerful marketing automation platform that allows you to attract new customers, drive sales, and build your list. The simple, intuitive interface makes it easy to create targeted campaigns visitors will love, and once they join, automate your marketing so that you can focus on ...
Read morePricing
Starts from $45/Month, also offers free forever plan
Pros & Cons
Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.
Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.
Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.
Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.
Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.
Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.
9.4
Spot Score
Add to compare
Product Description
Pardot is a web-based marketing automation software solution that helps businesses of all sizes and across verticals drive leads and revenue growth while reducing costs. Pardot's easy to use interface, intuitive yet powerful features and advanced functionality are designed to help you succeed ...
Read morePros & Cons
Comprehensive marketing suite that simplifies automation, lead scoring, segmentation, and campaign execution.
Seamless integration with Salesforce CRM, enabling unified pipeline management and better visibility into sales and marketing data.
Intuitive drag-and-drop tools for designing landing pages and creating emails without heavy technical expertise.
Data-driven insights and robust analytics, enabling businesses to optimize campaigns and make informed decisions.
Steep learning curve for beginners, with complex features and a need for technical expertise in some areas like custom branding.
Cost-prohibitive for small or mid-sized businesses due to high pricing.
9.3
Spot Score
Add to compare
Product Description
Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates via real time messaging, sync contacts from Outlook and Gmail and much more.
Read morePricing
Free Trial available
Starts from $29/User/Month
Pros & Cons
Insightly helps manage contacts, leads, deals, and opportunities, offering a unified platform for sales and marketing teams.
The built-in real-time messaging feature makes collaboration easy, keeping teams aligned on deals and client communications.
Insightly syncs with Outlook and Gmail, simplifying the process of organizing contacts and tracking communications.
The intuitive interface makes it easy for teams to adapt quickly and start using the platform effectively.
While useful for basic CRM tasks, Insightly's reporting tools could be more robust for advanced analytics.
The mobile app doesn't offer the same range of features as the desktop version, which could limit productivity on the go.
9.3
Spot Score
Add to compare
Product Description
The OnTraport software is a web-based marketing automation suite which aims to help you generate more sales and leads with efficient, automated follow up. The software incorporates lead capture, email marketing, auto responders, follow-ups and online team collaboration to create lead generation ...
Read morePricing
Free Trial available, Try Now
Starts from $24/Month
Pros & Cons
Exceptional customer support with knowledgeable and patient representatives, live chat access, and quick responses, even during weekends.
Comprehensive features combining CRM, marketing, automation, and analytics into one platform, reducing the need for multiple tools.
Highly customizable with tag-based functions, automations, templates, and triggers, enabling users to personalize workflows efficiently.
Intuitive drag-and-drop interface and user-friendly design, making it easy to learn even for beginners.
Steep learning curve for new users due to the platform's powerful and extensive features, which may feel overwhelming initially.
Occasional system limitations preventing the execution of certain tasks, requiring creative workarounds.
9.3
Spot Score
Add to compare
Product Description
SharpSpring is an affordable, simple and effective marketing automation solution that puts your prospects and customers at the center of your sales strategy. With a growing library of apps, SharpSpring provides you with flexibility to customize your software suite to meet the needs of your
Read morePricing
Starts from $449/Month
Pros & Cons
Easy-to-use templates for email creation and editing, enabling professional results quickly and without technical expertise.
Seamless onboarding and integration process, with support that caters to all levels of technical skill.
Highly customizable automation workflows for marketing tasks, saving time and improving efficiency.
Affordable pricing compared to other platforms, providing good value for both small businesses and agencies.
Limited email and landing page templates, with some users finding design or customization options lacking.
Reporting features and ability to extract certain KPIs can be less intuitive or limited.
9.2
Spot Score
Add to compare
Product Description
OutboundEngine is a full-service marketing automation software that allows businesses of any size to build their own automated marketing platform.It is an all-in-one marketing automation software designed to help businesses sell more products, services, and grow revenues.
Read morePricing
Starts from $199/Month
9.2
Spot Score
Add to compare
Product Description
EngageBay Marketing Automation allows businesses to streamline their marketing functions, and engage with their prospects and customers. With branded templates, powerful visual marketing tools and dashboard reporting, it allows you to build out a streamlined prospecting process, nurture leads, ...
Read morePricing
Starts from $13.79/User/Month when Billed Yearly, also offers free forever plan
Pros & Cons
Offers excellent customer support, praised for responsiveness, problem-solving skills, and patient guidance.
Affordable and cost-effective, particularly appealing to startups and small businesses.
Power-packed with essential CRM, sales, and marketing features, often found in higher-cost alternatives.
Easy to use, intuitive, and simple to navigate, benefiting non-technical users and small teams.
Onboarding and initial setup may feel overwhelming due to the wide array of features for newcomers.
Some users faced challenges while setting up advanced integrations like DKIM records and Twilio connections.
9.2
Spot Score
Add to compare
Product Description
MoEngage is a renowned customer engagement tool offering an integrated, customer-centric approach without relying on external consultants or complex coding. Its insights-led approach enhances growth and customer satisfaction. Key features include real-time transactional alerts (MoEngage Inform) ...
Read morePricing
MoEngage offers custom pricing plan
Pros & Cons
User-friendly interface and intuitive design make it easy to set up and use, suitable even for beginners.
Robust marketing automation features, including campaign setup, automated journeys, and A/B testing.
Comprehensive multi-channel communication support (push notifications, email, SMS, in-app messaging, etc.) from a single dashboard.
Customizable segmentation and cohort analysis enable precise targeting for personalized campaigns.
Advanced features and extensive customization options may require a learning curve for some users.
Periodic technical challenges demand support intervention to maintain uninterrupted workflows.
9.2
Spot Score
Add to compare
Product Description
Omnisend is the leading marketing automation software, helps companies in launching and managing email marketing campaigns. It allows users to create personalized emails, automate their follow up processes, track their marketing efforts, build relationships with customers and measure ROI all ...
Read morePricing
Starts from $16/Month, also offers free forever plan
Pros & Cons
Exceptional customer support praised for responsiveness, efficiency, and friendliness across the board.
Intuitive user interface with a modern design that is beginner-friendly and requires minimal technical expertise.
Features a variety of well-designed, customizable templates for email, SMS, and push notifications, catering to different needs.
Seamless integration with popular e-commerce platforms like Shopify and WooCommerce, enhancing functionality for online stores.
Limited mobile-friendly options and optimizations for advanced design, potentially affecting the mobile user experience.
The range of features and customizations can be overwhelming for absolute beginners without proper guidance or onboarding.
9.2
Spot Score
Add to compare
Product Description
WebEngage is a cloud based Enterprise Marketing Automation and Personalization platform that helps you to engage with your website visitors, increase conversion rate, reduce bounce rate, increase subscribers & email leads in an effective way. This engagement software with its integration of ...
Read morePricing
WebEngage offers custom pricing plan
Pros & Cons
Simplifies campaign creation and automates customer journeys, making engagement seamless and efficient.
Highly user-friendly interface, suitable for both beginners and experts, with easy integration and minimal technical challenges.
Advanced analytics and real-time tracking provide actionable insights to optimize strategies and improve conversions.
Offers robust multi-channel communication tools, including email, SMS, push notifications, and web messages, catering to diverse marketing needs.
Some users report occasional complexity in managing the feature-rich platform, especially without prior guidance.
Limited documentation can hinder optimal utilization of advanced functionalities for certain use cases.
9.1
Spot Score
Add to compare
Product Description
HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you need to work with your leads, create powerful campaigns, convert quality ...
Read morePricing
Free Trial available, Try Now
Starts from $1,780 when Billed Monthly, also offers free forever plan
Pros & Cons
Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.
Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.
Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.
Excellent customer service for troubleshooting, providing quick responses and assistance for most queries.
Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.
Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.
9.0
Spot Score
Add to compare
Product Description
Workbooks CRM is a comprehensive Customer Relationship Management solution for small to medium businesses. It allows you to manage your prospects and customers, call management, marketing, sales and more - in one easy-to-use cloud solution.
Read morePricing
Free Trial available, Try Now
Starts from $39/User/Month
Pros & Cons
Highly customizable platform, enabling users to tailor the CRM to fit specific business processes and goals.
Affordable and ideal for small to medium-sized businesses, with no hefty costs for essential functionalities.
Streamlines business operations across departments, connecting sales, marketing, and finance on one unified platform.
Intuitive user interface, making it easy to learn and navigate, even for non-tech-savvy users.
Configuration and setup can be time-consuming, and a learning curve exists, especially for creating customized reports.
Limited out-of-the-box integrations with popular tools like Tableau, SurveyMonkey, or BI platforms, which restricts advanced connectivity.
9.0
Spot Score
Add to compare
Product Description
Kapture is a helpful customer relationship management (CRM) software application that helps you to manage your business. Kapture manages accounts, contacts, leads, and helps you to keep track of all things related to your business through collaboration features that sync seamlessly with your
Read morePricing
Free Trial available, Try Now
Starts from $15/User/Month when Billed Yearly
Pros & Cons
User-friendly interface and intuitive design, making it accessible for all skill levels.
Excellent customer support and proactive assistance in resolving queries and technical issues.
Effective ticketing system facilitating faster query resolution and improved productivity.
Comprehensive reporting and analytics capabilities for tracking performance and insights.
Occasional lags and latency issues affecting system performance during peak usage.
Limited reporting and analytics access, such as only 30-day reports or lack of visual enhancements.