What is Marketing Automation Software?
Marketing automation software is more than email integration. It involves marketing systems that are designed to help business owners improve the lead generation process. This is done by improving the efficiency of buying processes, making sure that all sales leads are engaged in a timely... Read more
Researched and Edited by Rajat Gupta
Last updated: December 2024
Marketing Automation Software overview
Read buyer's guideResearched and Edited by Rajat Gupta
Last updated: December 2024
Common Features
Campaign Segmentation
Analytics (ROI Tracking)
Email Drip Campaigns
Website Visitor Tracking
+ 60 more
Unique Features
Document Management
Knowledge Base
Document Storage
Template Creation
+ 82 more
Pricing
44% Software offers Free Trial
19% Software offers Freemium
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Showing 1-20 out of 219
Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, market segment, user ratings, and more.
9.1/10
Spot Score
RECOMMENDED
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Product Description
HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you need to work with your leads, create powerful campaigns, convert quality ...
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Free Trial available, Try Now
Starts from $1,780 when Billed Monthly, also offers free forever plan
9.0/10
Spot Score
RECOMMENDED
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Product Description
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...
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Free Trial available, Try Now
Outgrow offers custom pricing plan
9.8/10
Spot Score
RECOMMENDED
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Product Description
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...
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Free Trial available
Starts from $29/User/Month
9.8/10
Spot Score
RECOMMENDED
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Product Description
CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...
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Free Trial available, Try Now
CleverTap offers custom pricing plan
8.8/10
Spot Score
RECOMMENDED
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Product Description
Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...
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Moosend offers custom pricing plan
9.6/10
Spot Score
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Product Description
Introducing Adobe Marketo Engage - the ultimate marketing automation software that simplifies the customer journey. With its advanced tracking capabilities, it helps businesses across various sectors identify and engage the right customers. Marketo's pre-built tiles and dashboards allow for ...
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Adobe Marketo Engage offers custom pricing plan
9.6/10
Spot Score
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Product Description
Kajabi is a powerful content management system that supports businesses in their goals to profit from the Internet. It offers everything needed to manage business, customers and their sales funnel, and online content including guidebooks, ebooks, memberships and more. Content and services that ...
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Free Trial available, Try Now
Starts from $119/Month when Billed Yearly
9.5/10
Spot Score
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Product Description
Marketo provides marketing automation software that integrates with your existing marketing tools. This cloud-based solution enables you to increase your sales and profit by providing effective lead management, engagement, and tracking capabilities.
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Free Trial available, Try Now
Marketo offers custom pricing plan
9.5/10
Spot Score
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Product Description
Klaviyo is a powerful marketing automation platform that allows you to attract new customers, drive sales, and build your list. The simple, intuitive interface makes it easy to create targeted campaigns visitors will love, and once they join, automate your marketing so that you can focus on ...
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Starts from $45/Month, also offers free forever plan
9.4/10
Spot Score
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Product Description
Pardot is a web-based marketing automation software solution that helps businesses of all sizes and across verticals drive leads and revenue growth while reducing costs. Pardot's easy to use interface, intuitive yet powerful features and advanced functionality are designed to help you succeed ...
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9.3/10
Spot Score
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Product Description
Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates via real time messaging, sync contacts from Outlook and Gmail and much more.
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Free Trial available
Starts from $29/User/Month
9.3/10
Spot Score
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Product Description
The OnTraport software is a web-based marketing automation suite which aims to help you generate more sales and leads with efficient, automated follow up. The software incorporates lead capture, email marketing, auto responders, follow-ups and online team collaboration to create lead generation ...
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Free Trial available, Try Now
Starts from $24/Month
9.3/10
Spot Score
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Product Description
SharpSpring is an affordable, simple and effective marketing automation solution that puts your prospects and customers at the center of your sales strategy. With a growing library of apps, SharpSpring provides you with flexibility to customize your software suite to meet the needs of your
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Starts from $449/Month
9.2/10
Spot Score
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Product Description
OutboundEngine is a full-service marketing automation software that allows businesses of any size to build their own automated marketing platform.It is an all-in-one marketing automation software designed to help businesses sell more products, services, and grow revenues.
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Starts from $199/Month
9.2/10
Spot Score
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Product Description
EngageBay Marketing Automation allows businesses to streamline their marketing functions, and engage with their prospects and customers. With branded templates, powerful visual marketing tools and dashboard reporting, it allows you to build out a streamlined prospecting process, nurture leads, ...
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Starts from $13.79/User/Month when Billed Yearly, also offers free forever plan
9.2/10
Spot Score
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Product Description
MoEngage is a renowned customer engagement tool offering an integrated, customer-centric approach without relying on external consultants or complex coding. Its insights-led approach enhances growth and customer satisfaction. Key features include real-time transactional alerts (MoEngage Inform) ...
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MoEngage offers custom pricing plan
9.2/10
Spot Score
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Product Description
Omnisend is the leading marketing automation software, helps companies in launching and managing email marketing campaigns. It allows users to create personalized emails, automate their follow up processes, track their marketing efforts, build relationships with customers and measure ROI all ...
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Starts from $16/Month, also offers free forever plan
9.2/10
Spot Score
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Product Description
WebEngage is a cloud based Enterprise Marketing Automation and Personalization platform that helps you to engage with your website visitors, increase conversion rate, reduce bounce rate, increase subscribers & email leads in an effective way. This engagement software with its integration of ...
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WebEngage offers custom pricing plan
9.0/10
Spot Score
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Product Description
Workbooks CRM is a comprehensive Customer Relationship Management solution for small to medium businesses. It allows you to manage your prospects and customers, call management, marketing, sales and more - in one easy-to-use cloud solution.
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Free Trial available, Try Now
Starts from $39/User/Month
9.0/10
Spot Score
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Product Description
Kapture is a helpful customer relationship management (CRM) software application that helps you to manage your business. Kapture manages accounts, contacts, leads, and helps you to keep track of all things related to your business through collaboration features that sync seamlessly with your
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Free Trial available, Try Now
Starts from $15/User/Month when Billed Yearly
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