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Marketing Automation Software

What is Marketing Automation Software?

Marketing automation software is more than email integration. It involves marketing systems that are designed to help business owners improve the lead generation process. This is done by improving the efficiency of buying processes, making sure that all sales leads are engaged in a timely...  Read more

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Researched and Edited by Rajat Gupta

Last updated: December 2024

Marketing Automation Software overview

Read buyer's guide
page-autohor

Researched and Edited by Rajat Gupta

Last updated: December 2024

Common Features

  • Campaign Segmentation

  • Analytics (ROI Tracking)

  • Email Drip Campaigns

  • Website Visitor Tracking

+ 60 more

Unique Features

  • Document Management

  • Knowledge Base

  • Document Storage

  • Template Creation

+ 82 more

Pricing

  • 44% Software offers Free Trial

  • 19% Software offers Freemium

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List of the Top Marketing Automation Software as of December 2024

Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, market segment, user ratings, and more.

9.1/10

Spot Score

HubSpot CRM - CRM Software

HubSpot CRM

RECOMMENDED

Streamline your sales and marketing efforts with ease.

Add to compare

Product Description

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you need to work with your leads, create powerful campaigns, convert quality ...

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Pricing

Free Trial available, Try Now

Starts from $1,780 when Billed Monthly, also offers free forever plan

9.0/10

Spot Score

Outgrow

Outgrow

RECOMMENDED

Boost sales and engage customers effortlessly.

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Product Description

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...

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Pricing

Free Trial available, Try Now

Outgrow offers custom pricing plan

9.8/10

Spot Score

ActiveCampaign - Marketing Automation Software

ActiveCampaign

RECOMMENDED

Streamline your marketing efforts and see results.

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Product Description

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...

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Pricing

Free Trial available

Starts from $29/User/Month

9.8/10

Spot Score

CleverTap - Mobile Analytics Software

CleverTap

RECOMMENDED

Turn data into dollars with CleverTap.

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Product Description

CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...

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Pricing

Free Trial available, Try Now

CleverTap offers custom pricing plan

8.8/10

Spot Score

Moosend

Moosend

RECOMMENDED

Boost your business with Moosend's email marketing solution.

4.3

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Product Description

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...

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Pricing

Moosend offers custom pricing plan

9.6/10

Spot Score

Adobe Marketo Engage - Marketing Automation Software

Adobe Marketo Engage

Simplify your customer journey with personalized marketing.

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Product Description

Introducing Adobe Marketo Engage - the ultimate marketing automation software that simplifies the customer journey. With its advanced tracking capabilities, it helps businesses across various sectors identify and engage the right customers. Marketo's pre-built tiles and dashboards allow for ...

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Pricing

Adobe Marketo Engage offers custom pricing plan

9.6/10

Spot Score

Kajabi - Content Management Software

Kajabi

Streamline your online business and maximize profits.

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Product Description

Kajabi is a powerful content management system that supports businesses in their goals to profit from the Internet. It offers everything needed to manage business, customers and their sales funnel, and online content including guidebooks, ebooks, memberships and more. Content and services that ...

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Pricing

Free Trial available, Try Now

Starts from $119/Month when Billed Yearly

9.5/10

Spot Score

Marketo

Marketo

Streamline your marketing, boost your results.

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Product Description

Marketo provides marketing automation software that integrates with your existing marketing tools. This cloud-based solution enables you to increase your sales and profit by providing effective lead management, engagement, and tracking capabilities.

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Pricing

Free Trial available, Try Now

Marketo offers custom pricing plan

9.5/10

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo

Effortless automation for successful marketing.

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Product Description

Klaviyo is a powerful marketing automation platform that allows you to attract new customers, drive sales, and build your list. The simple, intuitive interface makes it easy to create targeted campaigns visitors will love, and once they join, automate your marketing so that you can focus on ...

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Pricing

Starts from $45/Month, also offers free forever plan

9.4/10

Spot Score

Pardot

Pardot

Powering your marketing success.

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Product Description

Pardot is a web-based marketing automation software solution that helps businesses of all sizes and across verticals drive leads and revenue growth while reducing costs. Pardot's easy to use interface, intuitive yet powerful features and advanced functionality are designed to help you succeed ...

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Pricing

9.3/10

Spot Score

Insightly - CRM Software

Insightly

Streamline your sales and marketing efforts.

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Product Description

Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates via real time messaging, sync contacts from Outlook and Gmail and much more.

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Pricing

Free Trial available

Starts from $29/User/Month

9.3/10

Spot Score

Ontraport - Marketing Automation Software

Ontraport

Boost your sales with automated marketing.

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Product Description

The OnTraport software is a web-based marketing automation suite which aims to help you generate more sales and leads with efficient, automated follow up. The software incorporates lead capture, email marketing, auto responders, follow-ups and online team collaboration to create lead generation ...

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Pricing

Free Trial available, Try Now

Starts from $24/Month

9.3/10

Spot Score

SharpSpring - Marketing Automation Software

SharpSpring

Unleash the power of automation for your business.

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Product Description

SharpSpring is an affordable, simple and effective marketing automation solution that puts your prospects and customers at the center of your sales strategy. With a growing library of apps, SharpSpring provides you with flexibility to customize your software suite to meet the needs of your

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Pricing

Starts from $449/Month

9.2/10

Spot Score

OutboundEngine - Marketing Automation Software

OutboundEngine

Unleash the power of automation for success.

3.5

(3)

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Product Description

OutboundEngine is a full-service marketing automation software that allows businesses of any size to build their own automated marketing platform.It is an all-in-one marketing automation software designed to help businesses sell more products, services, and grow revenues.

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Pricing

Starts from $199/Month

9.2/10

Spot Score

EngageBay - Marketing Automation Software

EngageBay

Streamline your marketing and grow your business effortlessly.

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Product Description

EngageBay Marketing Automation allows businesses to streamline their marketing functions, and engage with their prospects and customers. With branded templates, powerful visual marketing tools and dashboard reporting, it allows you to build out a streamlined prospecting process, nurture leads, ...

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Pricing

Starts from $13.79/User/Month when Billed Yearly, also offers free forever plan

9.2/10

Spot Score

MoEngage - Marketing Automation Software

MoEngage

Empowering meaningful interactions for enhanced growth.

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Product Description

MoEngage is a renowned customer engagement tool offering an integrated, customer-centric approach without relying on external consultants or complex coding. Its insights-led approach enhances growth and customer satisfaction. Key features include real-time transactional alerts (MoEngage Inform) ...

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Pricing

MoEngage offers custom pricing plan

9.2/10

Spot Score

Omnisend - Marketing Automation Software

Omnisend

Streamline your email marketing with ease.

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Product Description

Omnisend is the leading marketing automation software, helps companies in launching and managing email marketing campaigns. It allows users to create personalized emails, automate their follow up processes, track their marketing efforts, build relationships with customers and measure ROI all ...

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Pricing

Starts from $16/Month, also offers free forever plan

9.2/10

Spot Score

WebEngage - Marketing Automation Software

WebEngage

Engage, convert, and personalize your web experience.

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Product Description

WebEngage is a cloud based Enterprise Marketing Automation and Personalization platform that helps you to engage with your website visitors, increase conversion rate, reduce bounce rate, increase subscribers & email leads in an effective way. This engagement software with its integration of ...

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Pricing

WebEngage offers custom pricing plan

9.0/10

Spot Score

Workbooks CRM - CRM Software

Workbooks CRM

Nurture relationships, boost sales with Workbooks CRM.

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Product Description

Workbooks CRM is a comprehensive Customer Relationship Management solution for small to medium businesses. It allows you to manage your prospects and customers, call management, marketing, sales and more - in one easy-to-use cloud solution.

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Pricing

Free Trial available, Try Now

Starts from $39/User/Month

9.0/10

Spot Score

Kapture CRM - CRM Software

Kapture CRM

Efficiently manage and grow your business with Kapture CRM.

4.4

(47)

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Product Description

Kapture is a helpful customer relationship management (CRM) software application that helps you to manage your business. Kapture manages accounts, contacts, leads, and helps you to keep track of all things related to your business through collaboration features that sync seamlessly with your

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Pricing

Free Trial available, Try Now

Starts from $15/User/Month when Billed Yearly

Marketing Automation Software Buyer's Guide

Buyers Guide for Marketing Automation Software (2024)

0

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

These Are the key features of Marketing Automation Software

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