What does 'Social Media Integration' mean?

Social media integration is a marketing method that allows you to augment your current branding and marketing efforts using social media platforms. Social media integration helps develop brand recognition and extends the reach of your marketing initiatives by allowing customers to connect or exchange information about your website and social media on various social networks. Social media integration in live chat software enables you to set up a well-organized social media workflow, reducing the amount of systems, screens, and passwords that your agents must manage while also providing with a clear view of the messages and responses made to and from your teams.