20 Best Web Analytics Software for SMBs in January 2025

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List of the Best Web Analytics Software For Small Business as of January 2025

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8.2

Spot Score

SimilarWeb Pro
RECOMMENDED

Uncover your competitors' secrets and maximize your online presence.

Visit Website

3.5

(1298)

Add to compare

Product Description

The SimilarWeb Browser Extension gives access to all of the power of the SimilarWeb Analytics Platform. With this one-click add-on, user can: View traffic, rank & market share trends by market across the web or within a specific domain; Track social media efforts; Find out which sites are ...

Pricing

SimilarWeb Pro offers custom pricing plan

9.8

Spot Score

Google Analytics

Unlock the power of website analytics.

Visit Website

4.6

(2517)

Add to compare

Product Description

Google Analytics is a popular website statistics service in the world with 3 billion hits per month and counting. Businesses trust in Google Analytics to give them insight into their customers, market trends, and overall website performance. This product has a comprehensive amount of ...

Pricing

Google Analytics offers custom pricing plan

9.5

Spot Score

Matomo

Empowering you with accurate website insights.

Visit Website

4.2

(33)

Add to compare

Product Description

Matomo is Open Source Web Analytics Software (OSS) that can be installed on any own server. It allows user to easily get page views, unique visitors, referrers, search engine keywords, current browser versions, the best operating systems and browsers used by the visitors and more. Matomo ...

Pricing

9.2

Spot Score

Clicky

Yes, "Real-time web analytics at its finest.

Visit Website

4.4

(37)

Add to compare

Product Description

Clicky provides unmatched real-time web analytics, to help you monitor how many visitors are viewing your website and the page currently open. No need to leave your site as you can launch heatmaps directly from the widget. The software also offers website uptime alerts with its monitoring ...

Pricing

Free Trial available, Try Now

Starts from $9.99/Month, also offers free forever plan

9.2

Spot Score

Mixpanel

Unleash the power of customer data.

Visit Website

4.3

(1134)

Add to compare

Product Description

Mixpanel is a full-featured, free web analytics software with a beautiful, responsive interface. The Mixpanel platform helps users to learn how customers discover, use, and engage with the product or service by gathering user data and generating analytics reports. With free Mixpanel accounts, ...

Pricing

Starts from $25/Month, also offers free forever plan

9.2

Spot Score

Oribi

Unleash the power of your website's data.

Visit Website

4.1

(17)

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Product Description

Oribi is a web analytics software that is simple and intuitive to use. By making use of client-side web application technologies, Oribi reduces the load on the web servers, reducing the impact on the online operations. Oribi features are broken down into User Management, Reporting and ...

Pricing

Free Trial available, Try Now

Starts from $1,080 when Billed Monthly

8.9

Spot Score

Woopra

Real-time web analytics for data-driven decisions.

Visit Website

4.3

(188)

Add to compare

Product Description

Woopra is a real-time web analytics software that provides organizations with complete visibility into their online traffic, conversion and sales data. Use Woopra to monitor visitors and their behavior, view geographic location and IP address of visitors, track how many conversions the site ...

Pricing

Free Trial available, Try Now

Starts from $349/Month, also offers free forever plan

8.9

Spot Score

Indicative

Maximize your digital insights with Indicative.

Visit Website

4.3

(140)

Add to compare

Product Description

Indicative is a Software as a Service (SaaS) solution for web analytics that measures and analyzes the user behavior on websites and mobile apps. The company's core product features: website visitor traffic, heatmaps, keyword ranking, backlink analysis, search engine indexing, SEO analytics, ...

Pricing

Free Trial available

Starts from $950/Month, also offers free forever plan

8.8

Spot Score

Kissmetrics

Unlock insights and drive growth with Kissmetrics.

Visit Website

4.2

(220)

Add to compare

Product Description

Kissmetrics is web analytics software that helps to understand website visitors and gauge the effectiveness of the website. The analytics component of Kissmetrics does a good job of telling what is on the website--sort of like using Google Analytics for a single page. Kissmetrics gives users ...

Pricing

Kissmetrics offers custom pricing plan

8.7

Spot Score

Hitsteps

Maximize your digital strategy with Hitsteps analytics.

Visit Website

4.4

(40)

Add to compare

Product Description

Hitsteps is widely known for providing the most affordable and easy-to-use professional grade web analytics software. This software provides marketers with a single, consolidated view across their websites and digital properties to help them track, analyze, report, and optimize their digital ...

Pricing

Starts from $4.99/Month, also offers free forever plan

8.7

Spot Score

Plausible Analytics

Transforming data into growth.

Visit Website

Add to compare

Product Description

Plausible comes with all the core features a user can expect from a solid web analytics app, but what makes it special is the focus on providing the with customer insights - helping user grow their business faster by making smart data-driven decisions. Instead of focusing on reporting only raw ...

Pricing

Free Trial available, Try Now

Starts from $5/Month when Billed Yearly

8.6

Spot Score

Piwik PRO

Tracking insights for optimal performance.

Visit Website

4.6

(40)

Add to compare

Product Description

Piwik is a web analytics software used by millions of websites and people around the world. Piwik combines real-time analytics with user behavior tracking and campaign tracking features. It provides in-depth site reports, actionable business insights, user engagement correlations and advanced ...

Pricing

Piwik PRO offers custom pricing plan

8.6

Spot Score

Visitor Analytics

Uncover insights, optimize online presence.

Visit Website

4.4

(40)

Add to compare

Product Description

Visitor Analytics is a powerful Web visitor analysis and reporting software solution that delivers deep insights for small businesses, conferences and conventions. UWRS enables to track detailed visitor behavior data – such as who website visitors are, where they come from, how they find the ...

Pricing

Starts from $8.29/Month when Billed Yearly, also offers free forever plan

8.4

Spot Score

Trackboxx

Empowering web analytics to drive online success.

Visit Website

4.5

(6)

Add to compare

Product Description

Trackboxx is a complete web analytics software package that analyses website's traffic, showing where the visitors are coming from, how long they stay and which pages they visit. The live interactive reports make it easy to monitor how the site is being used and what needs improving. Trackboxx ...

Pricing

Free Trial available, Try Now

8.4

Spot Score

Finteza

Unlock Your Data, Unleash Your Strategy.

Visit Website

4.5

(9)

Add to compare

Product Description

Finteza is a web analytics software that enables companies to analyze and report on customers' behavior across both digital (website, mobile app) and traditional (call center, retail, and branch). Finteza is a complete package. Analyze data using powerful visual dashboards, set up automated ...

Pricing

Free Trial available, Try Now

Starts from $4/Month

8.4

Spot Score

Clicktale

Unleash your website's full potential with advanced analytics.

Visit Website

4.3

(9)

Add to compare

Product Description

Clicktale x Contentsquare is an advanced analytics platform that offers users the ability to analyse websites and mobile apps in great detail. Gain insights into customer behaviour and identify potential issues through sophisticated capabilities such as click measurement, scroll depth, and ...

Pricing

Clicktale offers custom pricing plan

8.3

Spot Score

Microanalytics

Transform data into business insights.

Visit Website

Add to compare

Product Description

MicroAnalitics is a revolutionary web analytics software designed to help users get accurate business information. The simplicity of use and the speed of implementation will reduce cost and time of the data analysis and business decisions. It helps to monitor conversion and see which parts of ...

Pricing

Starts from $7.50/Month when Billed Yearly, also offers free forever plan

8.2

Spot Score

Falcon

Unlock your business potential with Falcon.

Visit Website

4.4

Add to compare

Product Description

Falcon is a web analytics software designed to understand customers, their behaviors, and how to increase conversion. This software is ideal for e-commerce businesses and content sites looking to convert business. It is an end-to-end web analytics software that will open up new possibilities ...

Pricing

Free Trial available

Falcon offers custom pricing plan

8.2

Spot Score

Creabl

Unlock your website's full potential with Creabl.

Visit Website

Add to compare

Product Description

Creabl, an ingenious conversion rate optimization software, helps you understand user behavior on websites and track visitors engagement. Create efficient funnels to segment users and identify key opportunities for product, service and support. Harness the power of Creabl's user-behavior ...

Pricing

Starts from $36/Month when Billed Yearly, also offers free forever plan

8.2

Spot Score

Fathom Analytics

Measure, analyze, succeed.

Visit Website

Add to compare

Product Description

Fathom Analytics is a web analytics software that enables small businesses to measure and analyze their performance on the Internet. Fathom offers the tools to track, analyze, and understand the website traffic more effectively. The trained web analytics experts at Fathom have developed this ...

Pricing

Free Trial available, Try Now

Starts from $14/Month

Best Web Analytics Software For Small Business

SimilarWeb ProRECOMMENDED

Uncover your competitors' secrets and maximize your online presence.

The SimilarWeb Browser Extension gives access to all of the power of the SimilarWeb Analytics Platform. With this one-click add-on, user can: View traffic, rank & market share trends by market across the web or within a specific domain; Track social media efforts; Find out which sites are ...

Google Analytics

Unlock the power of website analytics.

Google Analytics is a popular website statistics service in the world with 3 billion hits per month and counting. Businesses trust in Google Analytics to give them insight into their customers, market trends, and overall website performance. This product has a comprehensive amount of ...

Matomo

Empowering you with accurate website insights.

Matomo is Open Source Web Analytics Software (OSS) that can be installed on any own server. It allows user to easily get page views, unique visitors, referrers, search engine keywords, current browser versions, the best operating systems and browsers used by the visitors and more. Matomo ...

Clicky

Yes, "Real-time web analytics at its finest.

Clicky provides unmatched real-time web analytics, to help you monitor how many visitors are viewing your website and the page currently open. No need to leave your site as you can launch heatmaps directly from the widget. The software also offers website uptime alerts with its monitoring ...

Mixpanel

Unleash the power of customer data.

Mixpanel is a full-featured, free web analytics software with a beautiful, responsive interface. The Mixpanel platform helps users to learn how customers discover, use, and engage with the product or service by gathering user data and generating analytics reports. With free Mixpanel accounts, ...

Oribi

Unleash the power of your website's data.

Oribi is a web analytics software that is simple and intuitive to use. By making use of client-side web application technologies, Oribi reduces the load on the web servers, reducing the impact on the online operations. Oribi features are broken down into User Management, Reporting and ...

Woopra

Real-time web analytics for data-driven decisions.

Woopra is a real-time web analytics software that provides organizations with complete visibility into their online traffic, conversion and sales data. Use Woopra to monitor visitors and their behavior, view geographic location and IP address of visitors, track how many conversions the site ...

Indicative

Maximize your digital insights with Indicative.

Indicative is a Software as a Service (SaaS) solution for web analytics that measures and analyzes the user behavior on websites and mobile apps. The company's core product features: website visitor traffic, heatmaps, keyword ranking, backlink analysis, search engine indexing, SEO analytics, ...

Kissmetrics

Unlock insights and drive growth with Kissmetrics.

Kissmetrics is web analytics software that helps to understand website visitors and gauge the effectiveness of the website. The analytics component of Kissmetrics does a good job of telling what is on the website--sort of like using Google Analytics for a single page. Kissmetrics gives users ...

Hitsteps

Maximize your digital strategy with Hitsteps analytics.

Hitsteps is widely known for providing the most affordable and easy-to-use professional grade web analytics software. This software provides marketers with a single, consolidated view across their websites and digital properties to help them track, analyze, report, and optimize their digital ...

Plausible Analytics

Transforming data into growth.

Plausible comes with all the core features a user can expect from a solid web analytics app, but what makes it special is the focus on providing the with customer insights - helping user grow their business faster by making smart data-driven decisions. Instead of focusing on reporting only raw ...

Piwik PRO

Tracking insights for optimal performance.

Piwik is a web analytics software used by millions of websites and people around the world. Piwik combines real-time analytics with user behavior tracking and campaign tracking features. It provides in-depth site reports, actionable business insights, user engagement correlations and advanced ...

Visitor Analytics

Uncover insights, optimize online presence.

Visitor Analytics is a powerful Web visitor analysis and reporting software solution that delivers deep insights for small businesses, conferences and conventions. UWRS enables to track detailed visitor behavior data – such as who website visitors are, where they come from, how they find the ...

Trackboxx

Empowering web analytics to drive online success.

Trackboxx is a complete web analytics software package that analyses website's traffic, showing where the visitors are coming from, how long they stay and which pages they visit. The live interactive reports make it easy to monitor how the site is being used and what needs improving. Trackboxx ...

Finteza

Unlock Your Data, Unleash Your Strategy.

Finteza is a web analytics software that enables companies to analyze and report on customers' behavior across both digital (website, mobile app) and traditional (call center, retail, and branch). Finteza is a complete package. Analyze data using powerful visual dashboards, set up automated ...

Clicktale

Unleash your website's full potential with advanced analytics.

Clicktale x Contentsquare is an advanced analytics platform that offers users the ability to analyse websites and mobile apps in great detail. Gain insights into customer behaviour and identify potential issues through sophisticated capabilities such as click measurement, scroll depth, and ...

Microanalytics

Transform data into business insights.

MicroAnalitics is a revolutionary web analytics software designed to help users get accurate business information. The simplicity of use and the speed of implementation will reduce cost and time of the data analysis and business decisions. It helps to monitor conversion and see which parts of ...

Falcon

Unlock your business potential with Falcon.

Falcon is a web analytics software designed to understand customers, their behaviors, and how to increase conversion. This software is ideal for e-commerce businesses and content sites looking to convert business. It is an end-to-end web analytics software that will open up new possibilities ...

Creabl

Unlock your website's full potential with Creabl.

Creabl, an ingenious conversion rate optimization software, helps you understand user behavior on websites and track visitors engagement. Create efficient funnels to segment users and identify key opportunities for product, service and support. Harness the power of Creabl's user-behavior ...

Fathom Analytics

Measure, analyze, succeed.

Fathom Analytics is a web analytics software that enables small businesses to measure and analyze their performance on the Internet. Fathom offers the tools to track, analyze, and understand the website traffic more effectively. The trained web analytics experts at Fathom have developed this ...

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Frequently Asked Questions (FAQs)

SimilarWeb Pro
RECOMMENDED