Google Analytics Reviews in January 2025: User Ratings, Pros & Cons

"Useful for page and session analytics"

What do you like best about Google Analytics? The software is easy to use, easy to understand, and easy to customized. Also, provide high level analytics that are valuable to any business. What do you dislike about Google Analytics? Thresholding when the page or website don't get a lot of traffic. The length of data storage is also short. What problems is Google Analytics solving and how is that benefiting you? Evaluating campaign performance, blog performance, acquisition strategy, cost of ...

"Best tool for business analysis and user classification"

What do you like best about Google Analytics? Best about this is it is a free tool and can be easily intregrated with any other tool What do you dislike about Google Analytics? In reporting we can't get much details reports What problems is Google Analytics solving and how is that benefiting you? We can get segmant wise report and all audience type

"Amazing tool for tracking website & User journey"

What do you like best about Google Analytics? Google analytics provides so many features . Creating self and custom reports as per our view of the data. Customizing reports on the panel . The ease of most of the basic metrics getting tracked and calculated.The integration part is much easier on gtm as well as on the website. What do you dislike about Google Analytics? The limitations in creating custom dimension and metrics also the change of definations of the engagement and bounce rates ...

"Great Software - Note the Change to G4 is going to be a bumpy transition"

What do you like best about Google Analytics? I like that I am familiar with Universal Google Analytics and that I can connect it to google data studio and google tag manager What do you dislike about Google Analytics? The transition to G4. Every 4 to 6 months, there are changes on the dashboard that can be positive and negative when something new is added or removed. Overall for a free software works perfect. What problems is Google Analytics solving and how is that benefiting you? I am ...

"Google Comes Through Yet Again"

What do you like best about Google Analytics? Several times a year Google adds more features and reporting views...all for free! And I can present the graphs directly to my clients. What do you dislike about Google Analytics? The only downside is some of the dimensional reporting is hard to grasp for marketing people like me. Recommendations to others considering Google Analytics: It's free so try it and if you don't like it you get your money back! What problems is Google Analytics solving ...

"The best analytics software ever"

What do you like best about Google Analytics? It has tons of features. It shows easily what is working and what is not working on your website. It gives custom reports too. What do you dislike about Google Analytics? Some of the features do not work on the mobile app What problems is Google Analytics solving and how is that benefiting you? It has helped our business a lot in the past couple of years. We are able to track where we are getting the most traffic, what is working and what is not ...

"Make well informed marketing decisions with Google Analytics"

What do you like best about Google Analytics? The best thing about Google Analytics is that it’s free. It collects data, processes it and reports for you all in the background. You simply need to copy the code and paste it on to your website so that Google Analytics can capture data from your website and create reports. It saves you time and you get immediate access to analytics. However, you can also create your own customized report with drag and drop interface. It can be easily ...

"Google analytic provides all the data relevant to the client or your customers."

What do you like best about Google Analytics? The best thing is that you can check whether customer is using mobile or desktop, Customer location country,, platform, bounce rate, sessions on the webpage, where the traffic coming from on the website, etc. What do you dislike about Google Analytics? Nothing to dislike about google analytics. This is one of the best marketing tool in the market available, specially for Digital Marketing which is the trend of marketing nowadays. What problems ...

"Tracking e-commerce conversions with Google Analytics"

What do you like best about Google Analytics? The depth of analytics provided is simply mind-blowing. From the user-purchase journey to user acquisition, the quality of data is really useful for analyzing, understanding and improving e-commerce campaigns. Best of all, the real-time user preview. What do you dislike about Google Analytics? G4A at first was a bit confusing, but after following a training course, we were able to use it to its full capabilities. I have no dislike as such at ...

"Want to know website performance? Use Google Analytics"

What do you like best about Google Analytics? To be honest, everything is best about Google Analytics. This is our go-to tool to use in all of our digital marketing efforts. The data it gives to us is like a goldmine which is of utmost important for every marketer. It shows us, website visitors info, their sessions, durations, exit pages, conversions, and so on. Easy implementation and integrates with other platfforms as well What do you dislike about Google Analytics? There's nothing to ...