What is Google Analytics used for ?

Google Analytics is a Web Analytics Software. Google Analytics offers the following functionalities: Alert Notifications,Multiple Site Management,Report Generation,Time on site Tracking,User Interaction Tracking,Goal Tracking,Conversion Tracking,Campaign Management,Event Tracking,Event Tracking,Push Notifications,Funnel Analysis

What are the top alternatives for Google Analytics ?

Here's a list of the best alternatives for Google Analytics : SimilarWeb Pro,Mixpanel,Visitor Analytics,GoAnalyze,GingerTag,Amplitude,AppLink.io,Google Optimize,Aqvil Analytics,Analyzati,Adobe Analytics

What are the free alternatives for Google Analytics ?

Here's a list of free alternatives for Google Analytics : SimilarWeb Pro,Mixpanel,Visitor Analytics,GoAnalyze,GingerTag,Amplitude,AppLink.io,Google Optimize,Aqvil Analytics,Analyzati

9.8/10

Spot Score

Google Analytics

Unlock the power of website analytics.

4.6

(8928)

Add to compare

Google Analytics offers custom pricing plan

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Overview

Features

Pricing

Alternatives

Ratings

Media

Support

FAQs

What is Google Analytics?

Google Analytics is a popular website statistics service in the world with 3 billion hits per month and counting. Businesses trust in Google Analytics to give them insight into their customers, market trends, and overall website performance. This product has a comprehensive amount of information on how it can be used for everything from search engine optimization to ad campaigns.

Pricing

Google Analytics offers custom pricing plan

Customer Type

Individuals
Freelancers
Large Enterprises
Medium Business
Small Business

Platform Type

SaaS/Web/Cloud
Mobile - Android
Mobile - iOS

Software demo

View demo

Google Analytics Features

Show Feature Explanation

Features Score:

Event Tracking

Campaign Management

Conversion Tracking

User Interaction Tracking

Time on site Tracking

Multiple Site Management

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Google Analytics Pricing

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Free Trial

Not available

Google Analytics Pricing

Google Analytics offers custom pricing plan
Offers free forever plan

Pricing Model

Freemium
Paid Plans (Quotation Based )

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Pricing Plans

Google Analytics

Multiple data collection options across websites, apps, and internet-connected devices
Data access via mobile app, API, email notifications, and more
Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools)
Native remarketing integrations with Google Ads

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Google Analytics 360

Multiple data collection options across websites, apps, and internet-connected devices
Data access via mobile app, API, email notifications, and more
Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
Native data onboarding integrations with Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools) DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
Native remarketing integrations with Google Ads and Display & Video 360 Network, and DoubleClick Bid Manager

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Explore in-depth pricing

Screenshots of the Google Analytics Pricing Page

Disclaimer: Pricing information for Google Analytics is provided by the software vendor or sourced from publicly accessible materials. Final cost negotiations and purchasing must be handled directly with the seller. For the latest information on pricing, visit website. Pricing information was last updated on .

View detailed pricing for Google Analytics

Free Google Analytics Alternatives

Recommended

SimilarWeb Pro

Uncover your competitors' secrets ...

8.2

Good

Visit website Compare Google Analytics vs SimilarWeb Pro

Mixpanel

Unleash the power of customer data.

9.2

Very Good

Visit website Compare Google Analytics vs Mixpanel

Visitor Analytics

Uncover insights, optimize online ...

8.6

Very Good

Visit website Compare Google Analytics vs Visitor Analytics

GoAnalyze

Optimize your website with GoAnalyze.

8.0

Visit website Compare Google Analytics vs GoAnalyze

GingerTag

Uncover web insights like never before.

7.9

Visit website Compare Google Analytics vs GingerTag

Amplitude

Empowering mobile apps with ...

9.6

Very Good

Visit website Compare Google Analytics vs Amplitude

AppLink.io

Maximize your app's success with ...

7.9

Visit website Compare Google Analytics vs AppLink.io

Google Optimize

Maximize conversions with real-time ...

8.9

Very Good

Visit website Compare Google Analytics vs Google Optimize

Aqvil Analytics

Unlock website insights without ...

7.6

Visit website Compare Google Analytics vs Aqvil Analytics

Analyzati

Gain deep insights without ...

7.2

Excellent

Visit website Compare Google Analytics vs Analyzati

View all Google Analytics alternatives

Google Analytics Reviews & Ratings

4.6

Excellent

Based on 8928 ratings & 2517 reviews

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terible

(4)

User Review

Richard C

06/18/24

5 out of 5

"Useful for page and session analytics"

What do you like best about Google Analytics? The software is easy to use, easy to understand, and easy to customized. Also, provide high level ...

Rupesh K

06/03/24

5 out of 5

"Best tool for business analysis and user classification"

What do you like best about Google Analytics? Best about this is it is a free tool and can be easily intregrated with any other tool What do you ...

Mansi S

05/26/24

5 out of 5

"Amazing tool for tracking website & User journey"

What do you like best about Google Analytics? Google analytics provides so many features . Creating self and custom reports as per our view of the ...

Michael L

05/22/24

5 out of 5

"Great Software - Note the Change to G4 is going to be a bumpy transition"

What do you like best about Google Analytics? I like that I am familiar with Universal Google Analytics and that I can connect it to google data ...

View all Reviews

Google Analytics Media

Compare Google Analytics with alternatives

Google Analytics

SimilarWeb Pro

Google Analytics

Mixpanel

Google Analytics

Visitor Analytics

Google Analytics

GoAnalyze

Google Analytics

GingerTag

Google Analytics

Amplitude

Google Analytics

AppLink.io

Google Analytics

Google Optimize

Google Analytics

Aqvil Analytics

Google Analytics Support

Contact

+1 650-253-0000

Customer Service

Online

Location

Mountain View, California

Reach out to Google Analytics Social channels

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

Google Analytics is a Web Analytics Software. Google Analytics offers the following functionalities:

Alert Notifications
Multiple Site Management
Report Generation
Time on site Tracking
User Interaction Tracking

Here's a list of the best alternatives for Google Analytics

Yes, Google Analytics provides API.

Yes, Google Analytics provides mobile app.

Google Analytics is located in Mountain View, California

Google Analytics offers Freemium, Quotation Based pricing models

We don't have information regarding integrations of the Google Analytics as of now.