Spot Score

Google Analytics

Unlock the power of website analytics.

4.6

(8928)

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Google Analytics offers custom pricing plan

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Overview

Features

Pricing

Alternatives

Ratings

Media

Support

FAQs

What is Google Analytics?

Affiliate Disclosure

Google Analytics is a popular website statistics service in the world with 3 billion hits per month and counting. Businesses trust in Google Analytics to give them insight into their customers, market trends, and overall website performance. This product has a comprehensive amount of information on how it can be used for everything from search engine optimization to ad campaigns.

Pricing

Google Analytics offers custom pricing plan

Customer Type

Individuals
Freelancers
Large Enterprises
Medium Business
Small Business

Platform Type

SaaS/Web/Cloud
Mobile - Android
Mobile - iOS

Google Analytics software demo

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Google Analytics Features

Show Feature Explanation

Features Score:

Event Tracking

Campaign Management

Conversion Tracking

User Interaction Tracking

Time on site Tracking

Multiple Site Management

Google Analytics Pricing

Visit website

Free Trial

Not available

Google Analytics Pricing

Google Analytics offers custom pricing plan
Offers free forever plan

Pricing Model

Freemium
Paid Plans (Quotation Based )

Visit website

Pricing Plans

Google Analytics

Multiple data collection options across websites, apps, and internet-connected devices
Data access via mobile app, API, email notifications, and more
Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools)
Native remarketing integrations with Google Ads

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Google Analytics 360

Multiple data collection options across websites, apps, and internet-connected devices
Data access via mobile app, API, email notifications, and more
Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
Native data onboarding integrations with Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools) DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
Native remarketing integrations with Google Ads and Display & Video 360 Network, and DoubleClick Bid Manager

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Explore in-depth pricing

Screenshots of the Google Analytics Pricing Page

Disclaimer: Pricing information for Google Analytics is provided by the software vendor or sourced from publicly accessible materials. Final cost negotiations and purchasing must be handled directly with the seller. For the latest information on pricing, visit website. Pricing information was last updated on .

View detailed pricing for Google Analytics

Free Google Analytics Alternatives

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Mixpanel

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Visitor Analytics

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GoAnalyze

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GingerTag

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Amplitude

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AppLink.io

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Google Optimize

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Aqvil Analytics

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Analyzati

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Google Analytics Reviews & Ratings

4.6

Excellent

Based on 8928 ratings & 2517 reviews

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terible

(4)

Expert's Review generated by AI

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

Offers detailed insights and reports, aiding in analyzing website performance and user behavior.
Provides real-time analytics, enabling immediate response to trends and visitor activities.
Integrates seamlessly with other Google services for managing digital marketing aspects efficiently.
Helps track conversions, create custom reports, and set up goals, essential for digital marketers.
Free of cost and easy to integrate, widely used and user-friendly for data analysis.

Steep learning curve for beginners due to the complexity of features and vast amount of data available.
Challenges in navigating the platform and finding specific data, especially for new users.
Relies on cookies and JavaScript, impacting tracking accuracy and data completeness.

User Review

Richard C

06/18/24

5 out of 5

"Useful for page and session analytics"

What do you like best about Google Analytics? The software is easy to use, easy to understand, and easy to customized. Also, provide high level ...

Rupesh K

06/03/24

5 out of 5

"Best tool for business analysis and user classification"

What do you like best about Google Analytics? Best about this is it is a free tool and can be easily intregrated with any other tool What do you ...

Mansi S

05/26/24

5 out of 5

"Amazing tool for tracking website & User journey"

What do you like best about Google Analytics? Google analytics provides so many features . Creating self and custom reports as per our view of the ...

Michael L

05/22/24

5 out of 5

"Great Software - Note the Change to G4 is going to be a bumpy transition"

What do you like best about Google Analytics? I like that I am familiar with Universal Google Analytics and that I can connect it to google data ...

View all Reviews

Google Analytics Support

Contact

+1 650-253-0000

Customer Service

Online

Location

Mountain View, California

Reach out to Google Analytics Social channels

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

Google Analytics is a Web Analytics Software. Google Analytics offers Alert Notifications, Multiple Site Management, Report Generation, Time on site Tracking, User Interaction Tracking and many more functionalities.

Some top alternatives to Google Analytics includes SimilarWeb Pro, Mixpanel, Visitor Analytics, GoAnalyze and Adobe Analytics.

Yes, Google Analytics provides API.

Yes, Google Analytics provides mobile app.

Google Analytics is located in Mountain View, California

Google Analytics offers Freemium, Quotation Based pricing models

We don't have information regarding integrations of the Google Analytics as of now.

The starting price is not disclosed by Google Analytics. You can visit Google Analytics pricing page to get the latest pricing.

Researched by Rajat Gupta