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8.9

Spot Score

Google Optimize - AB Testing Software

Google Optimize

Maximize conversions with real-time A/B testing.

4.1

(79)

Add to compare

What is Google Optimize?

The free Google Optimize product page introduces visitors to this AB testing software, and highlights its benefits in a chatty tone: The world's fastest A/B testing software. Features include: Test in real-time on all devices, Get more conversions with smart traffic splitting, Seamless integration with Google Analytics, and a Free forever tier that includes up to 100K monthly events.

Customer Type

  • Freelancers

  • Large Enterprises

  • Medium Business

  • Small Business

Platform Type

  • SaaS/Web/Cloud

Google Optimize software demo

View demo

Google Optimize Pricing

Visit website

Free Trial

  • Not available

Google Optimize Pricing

  • Offers free forever plan

Pricing Model

  • Freemium

  • Paid Plans (Subscription )

Visit website

Screenshots of the Google Optimize Pricing Page

Disclaimer: Pricing information for Google Optimize is provided by the software vendor or sourced from publicly accessible materials. Final cost negotiations and purchasing must be handled directly with the seller. For the latest information on pricing, visit website. Pricing information was last updated on .

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Google Optimize Reviews & Ratings

4.1

Very Good

Based on 79 ratings & 27 reviews

Rating Distribution

Excellent

(13)

Very Good

(12)

Good

(1)

Poor

(1)

Terible

(0)

Expert's Review generated by AI

Google Optimize offers a compelling package for those looking to delve into A/B testing without breaking the bank. The most prominent strength lies in its cost – being free makes it a popular choice for many users. The integration with Google Analytics streamlines data tracking and analysis, providing a familiar interface for users. The tool's ease of setup is ...Read more

Google Optimize pros and cons

  • Integrated with Google Analytics and other Google tools for seamless experience.

  • Free to use, making it accessible to users with small budgets.

  • Easy to set up and navigate for quick tests.

  • Offers WYSIWYG editor for making changes to websites without coding.

  • Provides targeted messaging and A/B testing capabilities without engineering resources.

  • Automates statistical analysis, making sense of testing data.

  • Good for front-end changes and testing without manual intervention.

  • Offers up to five free test slots for A/B testing.

  • Allows running A/B tests, Split URL tests, and multivariate tests for Google Adwords campaigns.

  • Limited customization options for advanced HTML and CSS edits.

  • Clunky and less intuitive website editor.

  • Limited number of ongoing tests allowed on the free version.

  • Lack of support for pausing or altering tests once launched.

  • Some issues with tracking goals across accounts and domains.

  • Can be time-consuming for tests to reach statistical significance.

  • Not suitable for advanced changes requiring custom CSS/JS.

  • Lack of documentation and support options for new users.

  • Limited flexibility for certain testing scenarios, like multivariate tests.

User Review

IA

Industry Analyst / Tech Writer in Information Technology and Services

08/07/20

1.5 out of 5

Pretty basic, restrictive, not a fan of the workflow either. Still early days for Optimize

What do you like best? It's free. No denying that's great. It's not the only tool thats inexpensive - others are free or under £100 a month too, but ...

Read more

KB

Kristian B

05/21/20

4 out of 5

Easy to use but wish it would be more flexible

What do you like best? If you're just getting started with A/B testing, then you can't go wrong with Google Optimize. With five free test slots, ...

Read more

CN

Chance N

04/26/20

4 out of 5

Crucial tool for small buisness SEO

What do you like best? Love all the integrated google tools that make using this program for SEO such a seamlessly simple experience What do you ...

Read more

MO

Mary O

04/23/20

4 out of 5

Simple to use

What do you like best? The redirect tests are helpful for testing conversion experiences. It is linked to Google Analytics so we can dive deeper ...

Read more

Google Optimize Support

Contact

+1 (650) 253-0000

Customer Service

Online

Location

Mountain View, CA

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

Google Optimize is a AB Testing Software. Google Optimize offers Visual Editor, Test Scheduling, Statistical Relevance Analysis, Split Testing, Multivariate Testing and many more functionalities.

Some top alternatives to Google Optimize includes VWO Testing, Google Analytics, Optimizely, AB Tasty and UseItBetter.

Yes, Google Optimize provides API.

No, Google Optimize doesn't provide mobile app.

Google Optimize is located in Mountain View, CA

Google Optimize offers Freemium, Subscription pricing models

We don't have information regarding integrations of the Google Optimize as of now.

The starting price is not disclosed by Google Optimize. You can visit Google Optimize pricing page to get the latest pricing.

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Researched by Rajat Gupta