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8.9/10

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Google Optimize - AB Testing Software

Google Optimize

Maximize conversions with real-time A/B testing.

4.1

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Google Optimize Reviews & Ratings

4.1

Very Good

Based on 79 ratings & 27 reviews

Rating Distribution

Excellent

(13)

Very Good

(12)

Good

(1)

Poor

(1)

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Showing 1-10 out of 27

RG

Raffaele G

04/21/20

5 out of 5

The perfect A/B Test software

What do you like best? Google Optimize allows marketers to perform perfect A/B test while sending data to Google Analytics What do you dislike? there is a big limit: you can perform only 5 A/B test contemporarly What problems are you solving with the product? What benefits have you realized? I use Google Optimize for CRO of Websites and Landing Pages

AI

Administrator in Retail

04/21/20

5 out of 5

Powerful free tool for front end changes and testing

What do you like best? I like that Google Optimize allows us to quickly add targeted messages to the site that we can change on the fly without engineering resources. What do you dislike? Sometimes that targeting doesn't have a corresponding way to line up with what we'd like to do and we need to use different systems instead. What problems are you solving with the product? What benefits have you realized? Google Optimize has allowed us to add scheduled, targeted messages and ...

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AI

Administrator in Higher Education

11/08/19

5 out of 5

A way to improve your LTR and UX

What do you like best? It is really easy to use, especially to improve your LTR in a safe way. I like the fact that I can gradually increase the percentage of traffic going on the test page, so that I can safely monitor the performance. What do you dislike? It could affect your loading time, especially when you test more than one variant at the time on the same page. What problems are you solving with the product? What benefits have you realized? Finally an easy way to test ...

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SS

Swapnil S

10/05/19

5 out of 5

One of the best free Website A/B Testing Tool

What do you like best? Google Optimize is very tightly integrated with Google Analytics and Adwords. This allows running A/B Tests, Split URL test and multivariate tests for different Google Adwords Campaign that we run. Due to Google Analytics Integration existing audiences and goals can be used to run site experiments. The dashboard of Google Optimize is very easy to use and experiments can be setup quickly. What do you dislike? I did not like their website editor. It's a bit ...

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06/19/18

5 out of 5

Enterprise version has decent functionality for an outstanding price

What do you like best? After the pains of Optimizely X's buggy launch, we switched over to Google Optimize. The integration with GA audiences as well as ability to push out to unlimited impressions means that we can get results faster than before. What do you dislike? While it gets most of the job done, there's still a few pain points such as lack of true personalisation functions and categorisations. There's also no image upload functionality and the preview modes can be a bit hit and ...

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01/17/18

5 out of 5

A/B testing made easy

What do you like best? with tag manager and analytics makes everything simple What do you dislike? it's a simple redirect and sometimes it is not sharp enough Recommendations to others considering the product when using other google products it is the best solution for low budgets What business problems are you solving with the product? What benefits have you realized? I can test landing pages for free and use my usual conversion triggers

01/11/18

5 out of 5

Solid, well functioning product, especially given the free price tag

What do you like best? Built on top of Google Analytics, which makes the data and interface much more familiar. Analysis of testing data is displayed in a more intuitive way than many other platforms. Also the ability to choose Goals in Google Analytics as the goals for conversion experiments. What do you dislike? My one complaint is the inability to pause or alter once a test has been launched, but hard to complain about that since it keeps the tests honest. Recommendations to others ...

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12/20/17

5 out of 5

Get Free Testing Platform

What do you like best? It is FREE. We have the ability to integrate with Analytics for better tracking/reporting. What do you dislike? The only thing we dislike is the time it takes for testing - significantly longer than previous platforms we have used BUT because its free it makes up for this. What business problems are you solving with the product? What benefits have you realized? I do not know how much we were previously paying but we are now saving money on this, immediately having ...

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10/19/17

5 out of 5

Better than the paid a/b testing platform I was using previously... and free!

What do you like best? Integration with Google Analytics, price What do you dislike? Tests seem to take a long time to reach statistical significance. Reports aren't always easy to understand. Recommendations to others considering the product I would suggest trying this before using a paid product. What business problems are you solving with the product? What benefits have you realized? Google Optimize has saved us ~$400/mo, since it was able to replace our previous a/b testing ...

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01/11/18

4.5 out of 5

Google Optimize A/B-Testing-Tool

What do you like best? I was reading about the new A/B-Testing Tool from Google calles Google Optimize and I was wondering if this free tool could work great. I made a test and I have to say, that this free tool is really great. The implementation is easy and to create an A/B-Test is simple. You also get a great report about your test. What do you dislike? I made some A/B-Test with Google Optimize and at this time I didnt find a bad thing. But I think to create a multivariate-test could ...

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