Split Testing
Split testing, also known as A/B testing, is a software feature that allows users to compare two versions of a webpage, app, or email to see which one performs better. This is done by dividing the traffic or audience into two equal groups and showing them each version. The performance of each version can be measured by tracking metrics such as click-through rates, conversions, or engagement. This feature is essential for businesses and organizations that want to make data-driven decisions and improve their online presence. It
