Adobe Target is a unique content marketing system that allows to manage every aspect of AB testing process. Create a beautiful storefront, define audience, set up email drip campaign and start testing the look, feel and messaging of website, mobile app or landing page – all from one intuitive tool. Use intuitive editor to design and build experiences that resonate with visitors and drive desired user behavior.
Disclaimer: Pricing information for Adobe Target is provided by the software vendor or sourced from publicly accessible materials. Final cost negotiations and purchasing must be handled directly with the seller. For the latest information on pricing, visit website. Pricing information was last updated on .
Adobe Target emerges as a valuable tool for website optimization and personalization, offering a user-friendly interface with intuitive features and advanced targeting capabilities. Users appreciate its drag-and-drop interface for setting up tests swiftly, making changes to pages seamlessly, and creating personalized experiences for different audience segments. ...Read more
Adobe Target pros and cons
Simplified and intuitive interface for setting up tests, making it easy for less experienced team members to use efficiently.
Quick implementation of ideas and wireframes, streamlining workflows.
Extensive targeting and measuring capabilities, allowing for personalized content and in-depth testing.
Fast and easy setup for A/B and multivariate testing, providing quick insights and analysis.
Integration with other Adobe products for a seamless experience and enhanced functionalities.
Learning curve for deeper features can be challenging, requiring a team of various skilled individuals for effective utilization.
Adobe Target may require additional integrations with other tools or platforms for enhanced functionality.
Some users find the platform better utilized with other Adobe Experience Cloud products, impacting standalone capabilities.
User Review
KG
katerina G
09/19/20
5 out of 5
A tool to Personalize and Optimize Content
What do you like best? It is exceptionally simple to use because of its very intuitive features and functions. According to my opinion, it is one of ...
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TF
Todd F
09/14/20
4.5 out of 5
Adobe Target Review
RB
Rachit B
05/07/20
5 out of 5
Adobe Target as a Content Personalization Tool
What do you like best? The most help full and best thing about Adobe Target is it's ability to use java scripts as well as jQuery along with it's UI ...
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JR
Joe R
05/02/20
3.5 out of 5
Works well enoug
What do you like best? Changes go through immediately. It's very easy to create a test for simple elements (text on page, colours, font size). ...
Stuck on something? We're here to help with all the questions and answers in one place.
Adobe Target is a AB Testing Software. Adobe Target offers Statistical Relevance Analysis, Split Testing, Multivariate Testing, Landing Pages (Web Forms) and many more functionalities.
Some top alternatives to Adobe Target includes VWO Testing, Adobe Experience Manager, Optimizely, AB Tasty and Increab.
No, Adobe Target doesn't provide API.
No, Adobe Target doesn't provide mobile app.
Adobe Target is located in NA
Adobe Target offers Quotation Based pricing model
We don't have information regarding integrations of the Adobe Target as of now.
The starting price is not disclosed by Adobe Target. You can visit Adobe Target pricing page to get the latest pricing.