Compare Adobe Target vs Optimizely vs VWO Testing

Overview

Key features

Pricing

Other Details

User reviews

Integratons

Media & Screenshots

Alternatives

	Adobe Target (29) Visit website Visit Website	Optimizely (166) Visit website Visit Website

Overview
Affiliate Disclosure

Description	Adobe Target is a unique content marketing system that allows to manage every aspect of AB testing process. Create a beautiful storefront, define audience, set up email drip campaign and ... Read More	Optimizely is a web software platform that allows to create, launch, and manage AB tests for website. Optimizely's intelligent technology intelligently recommends changes based on the data. ... Read More
Entry Level Pricing	Not Available	Not Available
Free Trial Availability	No free trial	No free trial
Spotsaas Score	8.2/10	9.8/10
User Ratings	3.9 (172)	4.3 (806)
	Visit website	Visit website

Features

Total Features	5 Features	9 Features
Unique Features
	Visit website	Visit website

Pricing

Pricing Option
Starting From	Not Available	Not Available
Pricing Pans	Not Available	Not Available
Pricing Page
	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Freelancers Small Business Large Enterprises Medium Business Individuals	Freelancers Small Business Large Enterprises Medium Business Individuals
Platforms Supported	Browser Based (Cloud) Installed - Mac Mobile - Android Mobile - iOS Browser Based (Cloud)	Browser Based (Cloud) Installed - Mac Mobile - Android Mobile - iOS Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Not Available	Available
	Visit Website	Visit Website

User Reviews

User Ratings	3.9 (based on 172 reviews)	4.3 (based on 806 reviews)
Rating Distribution	Excellent 8 Very Good 17 Good 3 Poor 1 Terible 0	Excellent 111 Very Good 46 Good 5 Poor 1 Terible 3
Expert's Review generated by AI	Adobe Target emerges as a valuable tool for website optimization and personalization, offering a user-friendly interface with intuitive features and advanced targeting capabilities. Users ...Read more	Optimizely Web Experimentation stands out as a reliable and user-friendly tool for conducting A/B tests with ease. Users appreciate its intuitive interface and the ability to create and run ...Read more
Pros and Cons	Simplified and intuitive interface for setting up tests, making it easy for less experienced team members to use efficiently. Quick implementation of ideas and wireframes, streamlining workflows. Extensive targeting and measuring capabilities, allowing for personalized content and in-depth testing. Fast and easy setup for A/B and multivariate testing, providing quick insights and analysis. Learning curve for deeper features can be challenging, requiring a team of various skilled individuals for effective utilization. Adobe Target may require additional integrations with other tools or platforms for enhanced functionality. Some users find the platform better utilized with other Adobe Experience Cloud products, impacting standalone capabilities. Pricing model and potential cost implications may deter small companies or those with budget constraints.	Allows A/B testing without developer assistance, enhancing flexibility and autonomy in running experiments. Intuitive user interface and ease of use, suitable for non-developers, making it simple to manage and monitor tests. Excellent customer support and prompt bug fixes, ensuring users feel supported and valued. Provides fast and easy ways to change content on pages, enhancing productivity and facilitating quick decision-making. Pricing models may be perceived as high, potentially limiting accessibility for some users. In-depth features, especially for advanced testing, may require some HTML knowledge and workaround solutions. Challenges with advanced code on JavaScript frameworks, slower loading times for experiments, and inaccurate previewing due to caching issues. Limited transparency in test result calculations, making it harder to manage complex data and fluctuations.
Positive Reviews	No reviews available for the product	No reviews available for the product
Negative Reviews	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews

Integrations

Integration with other apps	No Integration information available.	No Integration information available.

Customers

Customers	No Customers information available.	Optimizely_customers_2 Optimizely_customers_0 Optimizely_customers_1

Media and Screenshots

Screenshots	2 Screenshots	11 Screenshots
Videos	1 Videos	1 Videos

Alternatives

Alternatives	VWO Testing 4.4 Adobe Experience Manager 4.2 Optimizely 4.3	VWO Testing 4.4 AB Tasty 4.5 Google Optimize 4.1

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

Neither Adobe Target nor Optimizely offers a free trial.

Adobe Target is designed for Large Enterprises, Medium Business and Small Business.

Optimizely is designed for Freelancers, Large Enterprises, Medium Business and Small Business.

Pricing details for both Adobe Target and Optimizely are unavailable at this time. Contact the respective providers for more information.

Some top alternatives to Adobe Target includes VWO Testing, Adobe Experience Manager, Optimizely, AB Tasty, Maxymizely, Google Optimize, Webtrends Optimize, ABTesting.ai, Nelio A/B Testing, UseItBetter and Increab.

Some top alternatives to Optimizely includes VWO Testing, AB Tasty, Google Optimize, Webtrends Optimize, Adobe Target, SplitWit, Dual Kind, ABlyft, Nelio A/B Testing and Increab.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

Compare Adobe Target vs Optimizely vs VWO Testing

Adobe Target

Optimizely

OverviewAffiliate Disclosure

Features

Pricing

Other Details

User Reviews

Integrations

Customers

Media and Screenshots

Alternatives

Frequently Asked Questions (FAQs)

Overview
Affiliate Disclosure