AB test software is used by companies that want to adopt new strategies for the optimization of digital marketing campaigns. AB testing software enables companies to launch experiments to compare two versions of any project in order to assess which version favors them better. Digital marketing... Read more
Researched and Edited by Rajat Gupta
Last updated: January 2025
AB Testing Software overview
Researched and Edited by Rajat Gupta
Last updated: January 2025
Common Features
Audience Targeting
Split Testing
Multivariate Testing
Statistical Relevance Analysis
+ 6 more
Unique Features
Reporting (Analytics)
A/B Testing
Analytics
Access Control
+ 2 more
Pricing
38% Software offers Free Trial
16% Software offers Freemium
Featured Product
(382 reviews)
Showing 1-20 out of 68
8.8
Spot Score
RECOMMENDED
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Product Description
VWO is an all-in-one AB testing platform that helps to boost conversion. It has powerful A/B testing capabilities, heatmaps, funnel analysis, real time statistics and an extensive data explorer. It allows to run tests on content, design elements, headlines, winning parameters, any element on ...
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Free Trial available, Try Now
VWO Testing offers custom pricing plan
9.8
Spot Score
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Product Description
Optimizely is a web software platform that allows to create, launch, and manage AB tests for website. Optimizely's intelligent technology intelligently recommends changes based on the data. This allows any online business to make better decisions with less guesswork, in less time. It analyzes ...
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Optimizely offers custom pricing plan
9.6
Spot Score
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Product Description
The AB Tasty Software enables to create, run, and report on marketing experiments. The software facilitates A/B or Multivariate testing of landing pages, emails, website features, videos, images, advertisements, or apps. Through the AB Tasty dashboard users can create an experiment, see their ...
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AB Tasty offers custom pricing plan
9.2
Spot Score
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Product Description
Testing and customer feedback is a critical part of any product development process. Kameleoon makes that process more effective by unifying the way user collect, share and analyze reactions to real-life prototypes or digital product mockups. It's the AB testing software solution available with ...
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Kameleoon offers custom pricing plan
9.0
Spot Score
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Product Description
Convert Experiences stands out as one of the most comprehensive yet economically priced A/B testing tools on the market. Unique in offering full-stack experimentation in its standard packages, the platform is built on the principle that experimentation is a fundamental human instinct. It is ...
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Free Trial available
Starts from $599/Month when Billed Yearly
8.9
Spot Score
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Product Description
SplitMetrics AB Testing software is designed to help make faster, more informed decisions. Split tests into independent segments and quickly compare the results. It allows to test different versions of website simultaneously and see which one performs best. Automatically test all creatives, ...
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SplitMetrics offers custom pricing plan
8.9
Spot Score
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Product Description
SiteSpect is easy to use, web-based AB testing software that enables marketers to create A/B tests for pages, images, buttons, overlays and more. Sitespect's intuitive interface makes it possible to create high quality tests in minutes without any coding. SiteSpect empowers marketers to build ...
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SiteSpect offers custom pricing plan
8.9
Spot Score
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Product Description
The free Google Optimize product page introduces visitors to this AB testing software, and highlights its benefits in a chatty tone: The world's fastest A/B testing software. Features include: Test in real-time on all devices, Get more conversions with smart traffic splitting, Seamless ...
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8.8
Spot Score
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Product Description
Omniconvert is the easy A/B split testing software that helps marketers increase website conversions by 50% or more. With just a few clicks user can create, launch and analyze powerful split tests to help improve website's design, color, layout, message appeal, even headlines and ad creatives. ...
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Free Trial available, Try Now
Starts from $324/Month
8.8
Spot Score
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Product Description
Zoho PageSense is a complete AB Testing and Conversion Optimization suite enabling to design, deploy and manage A/B and multivariate tests. Zoho PageSense makes it easy to analyze the results of experiments by providing powerful visualizations that enable to see users' behaviour and track ...
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Free Trial available, Try Now
Starts from $16/Month when Billed Yearly
8.7
Spot Score
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Product Description
This advanced A/B Testing software is easy to use, helps to gather more emails per campaign, helps increase conversion rate. With Yieldify quickly create new campaigns, launches, landing pages then test different combinations of elements to see what really works. Its flexible A/B testing system ...
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Yieldify offers custom pricing plan
8.7
Spot Score
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Product Description
Intellimize is a SaaS platform specializing in experience optimization and personalization. Leveraging AI, it tailors website interactions throughout the entire consumer journey. In an environment devoid of cookies, marketing teams find a distinct advantage using Intellimize, ensuring ...
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Intellimize offers custom pricing plan
8.6
Spot Score
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Product Description
Twik is a easy, flexible A/B testing software. It has got all the features needed to run an ambitious campaign or just launch a single feature, whether it's products, pricing, landing pages or anything else. And give all that flexibility at a fraction of the price of bigger platforms. It ...
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8.6
Spot Score
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Product Description
Webtrends Optimize is AB testing software that simplifies website A/B testing workflow. It makes it easy to create and manage tests, get insights into results, and deploy winning page variants with one click. With Webtrends Optimize accelerate site optimization journey by running more tests, ...
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Free Trial available, Try Now
Webtrends Optimize offers custom pricing plan
8.5
Spot Score
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Product Description
Apptimize is a platform for beta testing native iOS or Android app. It is a hosted service that enables to A/B test app features, ad campaigns, and even in-app purchases. Apptimize makes it easy to experiment with changes to app to see what drives the most engagement from users. Whether it's a ...
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Apptimize offers custom pricing plan
8.4
Spot Score
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Product Description
UseItBetter is software that optimizes landing pages with A/B testing, personalization, real-time analytics, triggering rules, data-backed content, and multivariate testing. With the help of UseItBetter user can finally run scientific tests with confidence. Test everything on website with ease. ...
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Free Trial available, Try Now
UseItBetter offers custom pricing plan
8.4
Spot Score
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Product Description
Evolv is advanced A/B testing software that can handle all AB test needs at an affordable price. Evolution makes it easy to find the statistically significant results needed to make accurate marketing decisions. It also includes useful widgets to help display results on website, blog posts, ...
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Evolv offers custom pricing plan
8.4
Spot Score
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Product Description
Adalysis - an AB testing software that delivers better results. The easy to use platform gives more control over data, allowing to easily test ads, compare channels, and optimize results. For agencies, Adalysis offers reporting features for different stakeholders. It's the only software on the ...
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Free Trial available, Try Now
Starts from $99/Month
8.4
Spot Score
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Product Description
Wevo is a revolutionary new product that AB tests on the front end, and optimizes on the back end. Imagine leaving experiments up to internet visitors instead of having to pay for test traffic. The software takes creating simple configurations for testing, to delivering high-performance ...
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WEVO offers custom pricing plan
8.4
Spot Score
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Product Description
Concurra AB Testing Software allows to conduct A/B tests for website. Choose the winner of any test before it is completed, allowing to act with certainty, instead of subjectively. It is ideal for landing pages and other key high conversion pages of website. It is built around the needs of both ...
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Free Trial available
Starts from $14/Month when Billed Yearly