AB test software is used by companies that want to adopt new strategies for the optimization of digital marketing campaigns. AB testing software enables companies to launch experiments to compare two versions of any project in order to assess which version favors them better. Digital marketing... Read more
Researched and Edited by Rajat Gupta
Last updated: April 2025
AB Testing Software overview
Researched and Edited by Rajat Gupta
Last updated: April 2025
Common Features
Audience Targeting
Split Testing
Multivariate Testing
Statistical Relevance Analysis
+ 6 more
Unique Features
A/B Testing
Reporting (Analytics)
Analytics
Access Control
+ 2 more
Pricing
38% Software offers Free Trial
16% Software offers Freemium
Featured Product
(382 reviews)
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Showing 1-20 out of 68
8.8
Spot Score
RECOMMENDED
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Product Description
VWO is an all-in-one AB testing platform that helps to boost conversion. It has powerful A/B testing capabilities, heatmaps, funnel analysis, real time statistics and an extensive data explorer. It allows to run tests on content, design elements, headlines, winning parameters, any element on ...
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Free Trial available, Try Now
VWO Testing offers custom pricing plan
Pros & Cons
The visual editor is powerful and allows running tests without engineering resources.
Nitty-gritty analysis and traffic segmentation capabilities are user-friendly.
Full-featured all-in-one solution that can scale with the user's needs.
Easy to create and manage experiments, integrating well with existing platforms.
Some users find the test analysis hard to interpret accurately.
Intimidating features and customizations for newcomers without proper support.
9.8
Spot Score
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Product Description
Optimizely is a web software platform that allows to create, launch, and manage AB tests for website. Optimizely's intelligent technology intelligently recommends changes based on the data. This allows any online business to make better decisions with less guesswork, in less time. It analyzes ...
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Optimizely offers custom pricing plan
Pros & Cons
Allows A/B testing without developer assistance, enhancing flexibility and autonomy in running experiments.
Intuitive user interface and ease of use, suitable for non-developers, making it simple to manage and monitor tests.
Excellent customer support and prompt bug fixes, ensuring users feel supported and valued.
Provides fast and easy ways to change content on pages, enhancing productivity and facilitating quick decision-making.
Pricing models may be perceived as high, potentially limiting accessibility for some users.
In-depth features, especially for advanced testing, may require some HTML knowledge and workaround solutions.
9.6
Spot Score
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Product Description
The AB Tasty Software enables to create, run, and report on marketing experiments. The software facilitates A/B or Multivariate testing of landing pages, emails, website features, videos, images, advertisements, or apps. Through the AB Tasty dashboard users can create an experiment, see their ...
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AB Tasty offers custom pricing plan
Pros & Cons
Easy to use, with a user-friendly interface suitable for users with varying technical backgrounds.
Excellent and prompt customer support, providing quick resolutions and assistance.
Helpful in improving conversion rates through A/B testing and personalization.
Offers a variety of tests and easy experimentation for UX improvements.
Can be challenging to execute custom JavaScript, especially on certain websites, resulting in complexities.
Organizing campaigns and personalizations lacks refinement, leading to potential clutter and navigation issues within the tool.
9.2
Spot Score
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Product Description
Testing and customer feedback is a critical part of any product development process. Kameleoon makes that process more effective by unifying the way user collect, share and analyze reactions to real-life prototypes or digital product mockups. It's the AB testing software solution available with ...
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Kameleoon offers custom pricing plan
Pros & Cons
**Ease of Use and Scalability:** Users appreciate Kameleoon for its intuitive interface and scalability, allowing easy setup and monitoring of A/B tests and personalization campaigns.
**Comprehensive Features:** Kameleoon offers a wide range of products that cover various needs for conversion rate optimization, from A/B testing to predictive personalization, in an all-in-one platform.
**Customer Support:** The dedicated Kameleoon team provides excellent support, helps in project deployment, and offers valuable optimization ideas for conversion rate improvement.
**Flexibility and Customization:** Users praise Kameleoon for its flexibility in targeting segments and powerful AI features that enable personalized experiences for visitors.
**Complexity for Newcomers:** Some users find certain advanced features, customizations, and scenarios in Kameleoon complex, requiring assistance from a developer for implementation.
**Limited Reporting and Integrations:** There are occasional mentions of limited integrations with external tools like CRMs and marketing automation solutions, as well as possibilities of more in-depth reporting capabilities.
9.0
Spot Score
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Product Description
Convert Experiences stands out as one of the most comprehensive yet economically priced A/B testing tools on the market. Unique in offering full-stack experimentation in its standard packages, the platform is built on the principle that experimentation is a fundamental human instinct. It is ...
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Free Trial available
Starts from $599/Month when Billed Yearly
Pros & Cons
Lightning fast A/B testing tool with top performance.
Intuitive user interface and ease of navigation.
Affordable pricing compared to competitors.
Responsive and knowledgeable customer support.
User interface could be cleaner and more intuitive, particularly for complex tests.
Limited customization options for the UI.
8.9
Spot Score
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Product Description
SplitMetrics AB Testing software is designed to help make faster, more informed decisions. Split tests into independent segments and quickly compare the results. It allows to test different versions of website simultaneously and see which one performs best. Automatically test all creatives, ...
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SplitMetrics offers custom pricing plan
Pros & Cons
Intuitive and easy to use platform, requiring minimal learning curve.
Efficient A/B testing tool for optimizing app store listings and campaigns.
Provides pre-launch tests from real users for valuable insights.
Helpful customer support team that offers prompt responses and assistance.
Limited marketplace for additional apps and connectors, potentially restricting advanced functionalities.
Richness of features and customizations may be overwhelming for newcomers without proper support.
8.9
Spot Score
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Product Description
SiteSpect is easy to use, web-based AB testing software that enables marketers to create A/B tests for pages, images, buttons, overlays and more. Sitespect's intuitive interface makes it possible to create high quality tests in minutes without any coding. SiteSpect empowers marketers to build ...
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SiteSpect offers custom pricing plan
Pros & Cons
Automation layout is decent, allowing easy setup and results access for users.
Offers versatile and granular customization options for A/B tests, providing detailed data metrics and graphs for analyzing user interactions.
Strong server-side testing capabilities with the ability to make changes without flickering effects, providing a smooth user experience.
Steep learning curve for new users without frontend skills, requiring some time to grasp the platform's functionalities.
Limited usability for non-technical users, necessitating the presence of developers or technical staff for optimal utilization.
8.9
Spot Score
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Product Description
The free Google Optimize product page introduces visitors to this AB testing software, and highlights its benefits in a chatty tone: The world's fastest A/B testing software. Features include: Test in real-time on all devices, Get more conversions with smart traffic splitting, Seamless ...
Read morePros & Cons
Integrated with Google Analytics and other Google tools for seamless experience.
Free to use, making it accessible to users with small budgets.
Easy to set up and navigate for quick tests.
Offers WYSIWYG editor for making changes to websites without coding.
Limited customization options for advanced HTML and CSS edits.
Clunky and less intuitive website editor.
8.8
Spot Score
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Product Description
Omniconvert is the easy A/B split testing software that helps marketers increase website conversions by 50% or more. With just a few clicks user can create, launch and analyze powerful split tests to help improve website's design, color, layout, message appeal, even headlines and ad creatives. ...
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Free Trial available, Try Now
Starts from $99/month when monthly
Pros & Cons
Omniconvert's Explore platform is intuitive and easy to navigate, making A/B testing straightforward.
Managed Services team provides invaluable expertise and insights, optimizing conversion rates effectively.
Exceptional responsiveness and efficiency of the Managed Services team enhance user experience.
Omniconvert's team is creative, resourceful, and offers great solutions for website development and testing.
Omniconvert's platform can be overwhelming for newcomers due to the richness of features without adequate support.
Limited customization options in personalization may require HTML/CSS knowledge, making it challenging for non-technical users.
8.8
Spot Score
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Product Description
Zoho PageSense is a complete AB Testing and Conversion Optimization suite enabling to design, deploy and manage A/B and multivariate tests. Zoho PageSense makes it easy to analyze the results of experiments by providing powerful visualizations that enable to see users' behaviour and track ...
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Free Trial available, Try Now
Starts from $16/Month when Billed Yearly
Pros & Cons
Provides detailed insights on visitor behavior through features like heat maps and visitor activity recording.
Easy to use with a drag-and-drop interface, suitable for beginners and experienced users alike.
Helps in optimizing website layout and improving website traffic.
Integrates well with other Zoho applications, enhancing overall user experience.
Some users find the pricing to be on the higher side, limiting affordability for smaller budgets.
Support services may experience delays and could be improved for quicker issue resolution.
8.7
Spot Score
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Product Description
This advanced A/B Testing software is easy to use, helps to gather more emails per campaign, helps increase conversion rate. With Yieldify quickly create new campaigns, launches, landing pages then test different combinations of elements to see what really works. Its flexible A/B testing system ...
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Yieldify offers custom pricing plan
Pros & Cons
Quick development & implementation of campaigns, enhancing efficiency and time-saving.
Active and professional account management, providing valuable insights and support.
Personalization feature adds value and highlights products effectively.
Efficient and quick turnaround of work, with creative ideas and continuous testing.
Some targeting rules lack detailed options, limiting campaign customizations.
Assistance may be required for setting up certain features like countdown timers.
8.7
Spot Score
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Product Description
Intellimize is a SaaS platform specializing in experience optimization and personalization. Leveraging AI, it tailors website interactions throughout the entire consumer journey. In an environment devoid of cookies, marketing teams find a distinct advantage using Intellimize, ensuring ...
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Intellimize offers custom pricing plan
8.6
Spot Score
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Product Description
Twik is a easy, flexible A/B testing software. It has got all the features needed to run an ambitious campaign or just launch a single feature, whether it's products, pricing, landing pages or anything else. And give all that flexibility at a fraction of the price of bigger platforms. It ...
Read more8.6
Spot Score
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Product Description
Webtrends Optimize is AB testing software that simplifies website A/B testing workflow. It makes it easy to create and manage tests, get insights into results, and deploy winning page variants with one click. With Webtrends Optimize accelerate site optimization journey by running more tests, ...
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Free Trial available, Try Now
Webtrends Optimize offers custom pricing plan
Pros & Cons
The platform is simple and intuitive, making onboarding and usage easy for both users and clients.
First-class support provided by the team, offering guidance, prompt responses, and proactive assistance in setting up and using the tool.
Offers product recommendations and social proof features as standard, which is not common in other platforms.
Flexibility in pricing, reasonable cost, and a framework that supports internal teams in delivering goals effectively.
Limited mention of any significant drawbacks or complaints about the platform, indicating a satisfaction level with the service and features provided.
8.5
Spot Score
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Product Description
Apptimize is a platform for beta testing native iOS or Android app. It is a hosted service that enables to A/B test app features, ad campaigns, and even in-app purchases. Apptimize makes it easy to experiment with changes to app to see what drives the most engagement from users. Whether it's a ...
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Apptimize offers custom pricing plan
Pros & Cons
Easy and efficient testing capabilities with features like WYSIWYG editor and A/B tests.
Powerful programmatic editor for testing-driven product decisions on native mobile apps.
Reliable customer support and knowledgeable product team.
Huge flexibility in running multiple experiments and previewing them on iOS and Android.
High learning curve, especially for developers, which can be challenging initially.
Limited integration options like with m-particle and lack of web testing platform.
8.4
Spot Score
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Product Description
UseItBetter is software that optimizes landing pages with A/B testing, personalization, real-time analytics, triggering rules, data-backed content, and multivariate testing. With the help of UseItBetter user can finally run scientific tests with confidence. Test everything on website with ease. ...
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Free Trial available, Try Now
UseItBetter offers custom pricing plan
8.4
Spot Score
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Product Description
Evolv is advanced A/B testing software that can handle all AB test needs at an affordable price. Evolution makes it easy to find the statistically significant results needed to make accurate marketing decisions. It also includes useful widgets to help display results on website, blog posts, ...
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Evolv offers custom pricing plan
Pros & Cons
Ability to optimize experiments continuously, introducing changes while tests are running.
Seamless adaptation with existing code base and integration with other applications for testing.
Impressive tools and exceptional support provided.
Constant innovation and introduction of new features.
Beginners may find the richness of features and customizations complex without proper support.
Limited selection of additional apps and connectors in the marketplace, restricting advanced functionalities.
8.4
Spot Score
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Product Description
Adalysis - an AB testing software that delivers better results. The easy to use platform gives more control over data, allowing to easily test ads, compare channels, and optimize results. For agencies, Adalysis offers reporting features for different stakeholders. It's the only software on the ...
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Free Trial available, Try Now
Starts from $99/Month
8.4
Spot Score
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Product Description
Wevo is a revolutionary new product that AB tests on the front end, and optimizes on the back end. Imagine leaving experiments up to internet visitors instead of having to pay for test traffic. The software takes creating simple configurations for testing, to delivering high-performance ...
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WEVO offers custom pricing plan
Pros & Cons
Provides detailed insights and actionable recommendations from user testing, aiding in decision-making and improving websites.
Offers a simple setup that is easy to use, allowing for quick and efficient user testing.
Combines qualitative and quantitative findings effectively, resulting in comprehensive reports for enhancing website experiences.
Supports customizable questions and multiple feedback channels for tailored insights and analysis.
Limited ability to test interactive components of webpages, potentially impacting the overall user experience assessment.
May have restrictions in segmenting audience sets by various criteria, limiting the depth of analysis in some cases.
8.4
Spot Score
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Product Description
Concurra AB Testing Software allows to conduct A/B tests for website. Choose the winner of any test before it is completed, allowing to act with certainty, instead of subjectively. It is ideal for landing pages and other key high conversion pages of website. It is built around the needs of both ...
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Free Trial available
Starts from $14/Month when Billed Yearly
