Matomo

Easy to install and use, with a user-friendly interface that provides quick overviews of important stats.

Comparable to Google Analytics in terms of dashboards and data model, facilitating a quick transition for users.

Allows for ownership of tracking data and tracking on session levels, enhancing privacy and control.

Provides a great solution for website analytics, particularly for users concerned about data privacy laws.

Offers a feature-rich, flexible alternative to Google Analytics, ideal for self-hosting data and customization.

Developer-friendly with APIs for custom reports and easy configuration in various environments.

Empowers users to have full control over their data and where it's stored, ensuring data privacy.

Enables the gathering of analytics while respecting people's privacy, making it a representative quality open-source product.

Generates insights for campaigns and visitor behaviors, enhancing marketing strategies and user engagement.

Newcomers may find the richness of features and customizations complex without sufficient support.

Limited selection in the Marketplace for additional apps and connectors may restrict advanced functionalities.