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List of Marketing Analytics Software

What is Marketing Analytics Software?

Today, good marketing analytics software can make the difference between success and failure. It provides insightful data that allows you to test your assumptions and establish whether your marketing campaigns are working. Marketing analytics software includes tools and methods that allow a...  Read more

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Researched and Edited by Rajat Gupta

Last updated: April 2025

Marketing Analytics Software overview

Read buyer's guide
page-author

Researched and Edited by Rajat Gupta

Last updated: April 2025

Unique Features

  • Auditing

  • Team Management

  • Pitch Presentation

  • Customer Support

+ 13 more

Pricing

  • 43% Software offers Free Trial

  • 20% Software offers Freemium

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List of the Top Marketing Analytics Software as of April 2025

Zulu5

Zulu5

Stay ahead of the game with Zulu5.

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Product Description

Unveil the latest in digital advertising insights with Zulu5, your go-to solution for staying in the know about trending campaigns and ensuring transparency and security. Zulu5 empowers users by simplifying the analysis, comparison, and protection of their digital advertising endeavors. Bid ...

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Pricing

Free Trial available, Try Now

Zulu5 offers custom pricing plan

Weberlo

Weberlo

Maximize your website traffic with advanced sales attribution.

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Product Description

Weberlo, the premier E-commerce PPC Attribution Solution, is a cutting-edge platform that revolutionizes the way marketers optimize website traffic. With its advanced algorithms and intuitive interface, Weberlo simplifies the process of sales attribution, empowering marketers to maximize ...

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Pricing

Starts from $99.00/month when Billed Yearly, also offers free forever plan

Qualli

Qualli

Craft exceptional app experiences users will adore.

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Product Description

Discover Qualli, the innovative platform that empowers you to create apps that users will truly adore. With the tagline "Build Apps Users Love," Qualli is your go-to solution for crafting exceptional app experiences. Adopting a mobile-first approach, Qualli ensures seamless optimization for ...

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Proof Analytics

Proof Analytics

Maximize your investments and optimize performance with confidence.

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Product Description

Meet Proof Analytics, the premier AI-powered Performance Platform Trusted by Professionals Worldwide. With the tagline "The AI-powered Performance Platform Trust the Most," Proof Analytics revolutionizes Go-To-Market (GTM) strategies like never before. This cutting-edge platform is designed to ...

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Pricing

Starts from $2,940.00/user / year when Billed Yearly

ClientView

ClientView

Streamline client management and elevate agency success effortlessly.

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Product Description

Introducing ClientView, a revolutionary platform that brings all your clients and their metrics together in one convenient location. Say goodbye to the hassle of juggling multiple systems and spreadsheets - with ClientView, managing your agency's clients has never been easier. What sets ...

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Pricing

Starts from $99.00/month when Billed Yearly, also offers free forever plan

Uplifter

Uplifter

Optimize campaigns with precision and efficiency.

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Product Description

Experience unparalleled ease in monitoring and optimizing your campaigns with Uplifter, the ultimate solution for marketers and analysts seeking to streamline their analytics processes. Embrace the power of "Simplified Campaign Tracking" with this all-in-one platform that revolutionizes how you ...

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Pricing

Free Trial available, Try Now

Uplifter offers custom pricing plan

Hawke AI

Hawke AI

Transform your marketing game with revolutionary digital efficiency.

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Product Description

Introducing Hawke AI – a groundbreaking solution that is poised to revolutionize the digital marketing landscape. With the tagline "Revolutionary Solution Transforms Digital Marketing," Hawke AI is the ultimate tool for professionals seeking to enhance their digital marketing endeavors. Bid ...

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Pricing

Hawke AI offers custom pricing plan

Pros & Cons

  • Streamlines reporting processes, saving time and providing a comprehensive view for better decision-making.

  • Integrates multiple accounts seamlessly, offering insights across different platforms.

  • Facilitates setting KPIs and tracking them effortlessly, aiding in goal achievement.

  • Provides quick anomaly detection and notifications, aiding in proactive monitoring and problem-solving.

  • Desire for more diverse data integrations and additional functionalities to cater to larger companies.

  • Occasionally requires fine-tuning for optimal performance in anomaly detection and notifications.

AgencyEasy

AgencyEasy

Elevate your agency with precision and ease.

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Product Description

Introducing AgencyEasy – the premier solution designed specifically for busy digital marketers seeking to elevate their agency to new heights. With its state-of-the-art white-label rank tracker and reporting software, AgencyEasy empowers users to effortlessly monitor and measure their client’s ...

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Pricing

Free Trial available

Badger

Badger

Streamline marketing reports with ease and precision.

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Product Description

Introducing Badger, the hassle-free solution for streamlining marketing reports with ease. Elevate your data analysis game and impress clients with our innovative platform designed for professionals seeking a seamless way to consolidate multiple data sources into visually appealing custom ...

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Pricing

Free Trial available

Badger offers custom pricing plan

Communion

Communion

Unlock insights, elevate decisions, redefine strategies with AI analytics.

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Product Description

Enter Communion, the AI Command Center that revolutionizes analytics for professionals seeking to elevate their strategic processes. With Communion, experience the seamless fusion of Artificial Intelligence and real-time Analytics to unlock unparalleled insights and enhance decision-making like ...

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Pricing

Starts from $99.00/month when Billed Yearly

CB Insights - Marketing Analytics Software

CB Insights

Empower your business decisions with CB Insights.

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4.1

(21)

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Product Description

CB Insights is an innovative market intelligence platform that empowers strategic decision-making. With millions of data points, users get a comprehensive view of the technology landscape, rich insights into markets, and an understanding of where competitors are investing. By leveraging ...

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Pricing

CB Insights offers custom pricing plan

Pros & Cons

  • Provides an excellent database of vendors and VC funding in emerging tech areas, aiding in research and analysis.

  • Offers curated collections of vendors and startups with scoring, enhancing procurement and discovery processes.

  • Delivers insightful research reports and market insights in a user-friendly format, helping users stay informed about trends.

  • The UI can be complex, especially the advanced search functionality, requiring improvements for better user experience.

  • Limited "expert collections" compared to competitors like Tracxn, leading to the need for manual collection creation in some cases.

Blueprint

Blueprint

Boost sales and customer engagement with Blueprint.

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Product Description

Blueprint is a conversational tool designed for eCommerce businesses. It allows you to easily manage customer data and segment messages to them using predefined rules according to their products purchased or events attended. This powerful platform helps businesses to engage with customers ...

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Pricing

Blueprint offers custom pricing plan

July - Marketing Analytics Software

July

Unlock brand deals with ease, leave the rest to us.

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Product Description

July is the perfect platform to help maximize your brand deals, providing you with all the contact information needed and optimized pre-made templates to ensure a smooth workflow. Streamline your entire process and focus on your content creation – let July take care of the rest. With July, you ...

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Pricing

Starts from $6/month per talent, also offers free forever plan

Otterpr - New SaaS Software

Otterpr

Maximizing your brand's reach and reputation.

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Product Description

Otter PR is a reputable PR firm with offices in Florida, offering results-driven approaches and tactics. They've been featured in some big-name publications and given top ratings from G2 and Clutch. Thanks to a knowledgeable team of experienced professionals with a variety of specialties, ...

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Pricing

Starts from $3,360/Month when Billed Yearly

heybooster - Marketing Analytics Software

heybooster

Power up your eCommerce with advanced analytics.

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Product Description

heybooster is the ultimate tool for monitoring your eCommerce business. It offers advanced Google Analytics auditing capabilities, providing you with useful data to help improve your ad campaigns. This innovative software tracks and validates any changes that might occur to your account setup ...

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Allfactor Analytics - Marketing Analytics Software

Allfactor Analytics

Unlock and harness the power of e-commerce data.

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Product Description

Allfactor Analytics is a powerful analytics platform that provides superior data transparency, accessibility, and security to the e-commerce sector. With its database and search capabilities, users can gain an in-depth understanding of market trends and obtain insights into rivals on Shopify, ...

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Pricing

Allfactor Analytics offers custom pricing plan

6sense - Marketing Analytics Software

6sense

Uncover hidden opportunities with AI-powered insights.

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Product Description

6sense utilizes advanced AI technology to supply companies with detailed insights and intent data. This allows them to prioritize actions and build more meaningful and lasting relations with their customers. The platform provides users with complete visibility into their sales and marketing ...

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Pricing

6sense offers custom pricing plan

Pros & Cons

  • Provides valuable insights into account-based marketing plays with layers of intent, targeting, and orchestration, contributing to better marketing efforts.

  • Integrated with CRM and marketing platform, easing daily use and setting up of ABM plays and display advertising campaigns.

  • Helps prioritize industries and accounts for targeted marketing, ensuring confident targeting and effective messaging.

  • Complexity in system implementation and technical aspects may require support for new users.

  • System can be slow and unintuitive initially, and reporting features could be improved to enhance user experience.

Revlitix - Marketing Analytics Software

Revlitix

Unleash the power of data-driven decision making.

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Product Description

Revlitix is the go-to platform for marketing data-driven decisions, easing up manual analytical work and enabling busy professionals to gain control. With a user-friendly interface designed for all levels of marketing familiarity, quickly and unproblematically gain visibility into campaigns. ...

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Pricing

Revlitix offers custom pricing plan

People.ai - Marketing Analytics Software

People.ai

Unlock your growth potential with intelligent ROI solutions.

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Product Description

People.ai's cutting-edge revenue operations and intelligence (ROI) platform helps leading organizations such as AppDynamics, DataRobot, Ivanti, Okta, and Zoom optimize their growth potential. Leveraging proprietary AI technology, People.ai allows users to transform data from emails, meetings, ...

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Pricing

People.ai offers custom pricing plan

Pros & Cons

  • Provides seamless integration with various tools, offering hassle-free use and insights for users.

  • Automates the process of capturing and organizing data related to sales activities, enhancing productivity.

  • Efficient activity tracking capability, allowing visibility into team analytics and engagement.

  • Challenges with data mapping to correct accounts, leading to complexities as the user base grows.

  • Lack of visibility into specific team members' metrics, limiting benchmarking and learning opportunities.

DeltaX Assistant - Marketing Analytics Software

DeltaX Assistant

Revolutionize your digital strategy with DeltaX Assistant's AI.

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4.5

(2)

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Product Description

Introducing DeltaX Assistant! The AI Assistant for Business that helps you streamline workflows and gain valuable insights into your Google Ads accounts. Just in a few clicks, you can get an instant score and identify potential optimization opportunities. Dig deeper into your data and track ...

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Marketing Analytics Software Buyer's Guide

How To Choose The Best Marketing Analytics Software In 2024