Email marketing is one of the most popular ways to build quality relationships with your leads/customers. The problem is that managing an email marketing campaign can often be time-consuming and a hassle, which is why people are starting to automate the process using email marketing software.... Read more
Researched and Edited by Rajat Gupta
Last updated: April 2025
Researched and Edited by Rajat Gupta
Last updated: April 2025
Common Features
Mailing List Management
Drip Campaigns
Template Management
List Segmentation
+ 34 more
Unique Features
Dashboard
Mobile Friendly
Real-time Reporting
Email Tag
+ 21 more
Pricing
39% Software offers Free Trial
35% Software offers Freemium
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I'm looking for Email Marketing Software that is:
Showing 1-20 out of 246
8.8
Spot Score
RECOMMENDED
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Product Description
The Campaigner email marketing software from Constant Contact allows you to easily create, send and track professional emails and newsletters. With the help of a dedicated marketing team, it is simple to use, and will have you sending emails in minutes.
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Free Trial available, Try Now
Campaigner offers custom pricing plan
8.8
Spot Score
RECOMMENDED
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Product Description
Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...
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Moosend offers custom pricing plan
7.2
Spot Score
RECOMMENDED
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Product Description
SMTP was built to solve the challenges of sending email from devices behind restrictive firewalls or communicating directly with a server over SMTP. It features multiple design elements and components that have been optimized for speed and ease of use. This powerful software is designed for ...
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SMTP offers custom pricing plan
Pros & Cons
Reliable service with good deliverability and tracking, ensuring email marketing success.
Fast and helpful customer service that resolves issues and improves results promptly.
Easy to use and set up, providing analytics for list management.
High deliverability rates and stays off email blacklists consistently.
Long wait times for overseas customer support.
Pricing may be less competitive compared to other options in the market.
9.8
Spot Score
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Product Description
GetResponse is an online email response software that allows small businesses to create, track and send professional emails within a few clicks. With features like automatic drag-and-drop picture insertion, draft saving, ultra-fast click activation, HTML support, responsive design and more, ...
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Free Trial available, Try Now
Starts from $15.58/Month when Billed Yearly, also offers free forever plan
Pros & Cons
Outstanding customer support with prompt and professional assistance during onboarding and troubleshooting.
Intuitive and user-friendly interface with effective tools for beginners and advanced users alike.
Versatile email marketing features including automation workflows, email templates, and landing pages.
Seamless integration with APIs and other platforms, enhancing workflow and data synchronization.
Inconsistent email deliverability, particularly to Gmail domains, often requiring technical setups like DKIM/DMARC.
Strict account suspension policies for minor violations, with no refunds or detailed explanations.
9.8
Spot Score
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Product Description
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...
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Free Trial available
Starts from $29/User/Month
Pros & Cons
Exceptional customer support with responsive, knowledgeable, and patient assistance, often going above and beyond to resolve issues.
User-friendly platform with intuitive tools, making it accessible even for beginners or non-technical users.
Robust automation capabilities, including a visual builder to create workflows and personalized email sequences easily.
Reliable and stable performance with minimal or no downtime reported by long-term users.
The steep learning curve for new users, requiring time and effort to fully understand the platform’s features.
Automation and campaign workflows can feel overwhelming without prior training or support.
9.6
Spot Score
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Product Description
Constant Contact is a comprehensive email marketing platform that helps small businesses manage email marketing and social media promotions. With time-saving tools to help you find your customers and easily communicate with them, Constant Contact streamlines the way you communicate with your ...
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Free Trial available, Try Now
9.6
Spot Score
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Product Description
Pipedrive is a sales pipeline management software. It organizes your entire sales process. Pipedrive's sales platform is built so that everyone in your company from the CEO to new starter can use it easily. It improves team communication, tracks the progress of every deal, and helps you hit ...
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Free Trial available, Try Now
Starts from $9.90/User/Month when Billed Yearly, also offers free forever plan
Pros & Cons
Offers a cost-effective alternative to Salesforce, making it budget-friendly for smaller teams and businesses.
Intuitive, easy-to-use platform with excellent customization options for tailoring to specific organizational needs.
Clear, visual layout for tracking sales processes, deals, and project progression.
Exceptional customer support with knowledgeable representatives offering demos, follow-ups, and personalized assistance.
Some users find the system complex initially, requiring proper guidance and support for efficient use.
The platform lacks certain desired integrations (e.g., Typeform), limiting advanced functionality for certain use cases.
9.5
Spot Score
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Product Description
MailChimp is a powerful marketing automation platform that helps thousands of businesses connect with their customers. From one-to-one email correspondence to mass email marketing, software is the easiest way for companies of all sizes to introduce themselves, send professional-looking emails, ...
Read more9.4
Spot Score
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Product Description
Groove is a sales engagement platform that makes communication and collaboration easy. Feature rich, the system is used by thousands of companies to connect sales teams, track deals from lead to close, and drive revenue. Companies use it every day to communicate more, keep deals moving, and win ...
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Groove offers custom pricing plan
9.4
Spot Score
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Product Description
SendPulse is an email marketing application that helps you build and maintain relationships with your customers. Whether you are a blogger, SaaS company, or solo independent business - email will always be the most direct and cost efficient way to nurture your relationships. SendPulse gives you ...
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SendPulse offers custom pricing plan
9.4
Spot Score
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Product Description
AWeber is a fully hosted suite of email marketing software. With AWeber's easy to use email marketing features, businesses can send and manage professional HTML newsletters, automatically deliver personalized email messages (newsletters, postcards, and e-cards), build database lists for ...
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Free Trial available, Try Now
AWeber offers custom pricing plan
9.4
Spot Score
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Product Description
Campaign Monitor is a web and email marketing application that allows users to design and send marketing campaigns through the internet. Users use it to communicate with website visitors, create e-newsletters, build databases, and manage all other email marketing needs including multiple ...
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Free Trial available, Try Now
Campaign Monitor offers custom pricing plan
9.4
Spot Score
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Product Description
Zoho Campaigns empowers businesses to streamline their email marketing efforts with ease. From creating visually stunning campaigns to analyzing performance metrics, Zoho Campaigns offers a robust feature set to engage customers and drive conversions.
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Free Trial available, Try Now
Starts from $3/Month when Billed Yearly, also offers free forever plan
Pros & Cons
Intuitive and user-friendly interface simplifies social media management, making it accessible even for non-technical users.
Robust scheduling features allow for efficient posting across multiple platforms, saving time and effort.
Strong analytics and reporting tools provide actionable insights to improve social media strategies and performance tracking.
Seamless integration with other Zoho products enhances productivity and creates a cohesive management ecosystem.
Lack of advanced tracking features for team activities could limit usage for larger teams or businesses with complex workflows.
Some users may find the platform overwhelming due to the breadth of features available.
9.3
Spot Score
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Product Description
MailerLite software provides you with all the tools and services that you need to create, send, track and report your email campaigns. You have total control of sending email campaigns directly using the built-in SMTP server or send emails via popular delivery services.
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Free Trial available, Try Now
MailerLite offers custom pricing plan
9.2
Spot Score
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Product Description
Benchmark Email is a fully automated email marketing software that does everything for you. It's among the most powerful and user-friendly email marketing tools available on the market, with unique features like SiteKey personalization, SmartLinks links that replace CTA buttons in your emails ...
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Benchmark Email offers custom pricing plan
9.2
Spot Score
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Product Description
EngageBay Marketing Automation allows businesses to streamline their marketing functions, and engage with their prospects and customers. With branded templates, powerful visual marketing tools and dashboard reporting, it allows you to build out a streamlined prospecting process, nurture leads, ...
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Starts from $13.79/User/Month when Billed Yearly, also offers free forever plan
Pros & Cons
Offers excellent customer support, praised for responsiveness, problem-solving skills, and patient guidance.
Affordable and cost-effective, particularly appealing to startups and small businesses.
Power-packed with essential CRM, sales, and marketing features, often found in higher-cost alternatives.
Easy to use, intuitive, and simple to navigate, benefiting non-technical users and small teams.
Onboarding and initial setup may feel overwhelming due to the wide array of features for newcomers.
Some users faced challenges while setting up advanced integrations like DKIM records and Twilio connections.
9.2
Spot Score
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Product Description
WebEngage is a cloud based Enterprise Marketing Automation and Personalization platform that helps you to engage with your website visitors, increase conversion rate, reduce bounce rate, increase subscribers & email leads in an effective way. This engagement software with its integration of ...
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WebEngage offers custom pricing plan
Pros & Cons
Simplifies campaign creation and automates customer journeys, making engagement seamless and efficient.
Highly user-friendly interface, suitable for both beginners and experts, with easy integration and minimal technical challenges.
Advanced analytics and real-time tracking provide actionable insights to optimize strategies and improve conversions.
Offers robust multi-channel communication tools, including email, SMS, push notifications, and web messages, catering to diverse marketing needs.
Some users report occasional complexity in managing the feature-rich platform, especially without prior guidance.
Limited documentation can hinder optimal utilization of advanced functionalities for certain use cases.
9.1
Spot Score
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Product Description
Gmail gives you fast and easy access to send, receive and manage emails like never before. With its latest updates, you'll always be up-to-date with real-time notifications and swift messaging. Not only is Gmail ideal for personal users, but it can also be incredibly advantageous for companies. ...
Read morePros & Cons
Efficient spam filter acknowledged by some users for keeping many unwanted emails out of the inbox.
User-friendly interface liked by long-time users for its clean design and ease of navigation.
Integration with other Google services, such as Google Drive, Calendar, and Tasks, praised for convenience in managing productivity and storage.
Generous free storage capacity (15 GB) appreciated as sufficient for personal and professional needs.
Major account recovery issues, such as losing access due to outdated phone numbers or forgotten passwords, cause significant frustration and unreliability.
Poor customer support experience, lacking live chat or phone assistance, leaves users feeling helpless during critical issues.
9.1
Spot Score
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Product Description
The Pinpointe email marketing system offers an easy way to organize, send and track your emails. Pinpointe lets you build websites that allow you to easily see when someone has visited your site, produced by a different company so it is easier to market to them. With Pinpointe, you can connect ...
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Free Trial available, Try Now
Starts from $490/Month
Pros & Cons
Simple yet powerful interface, intuitive for users with varying levels of email marketing experience.
Excellent customer support team known for responsiveness, expertise, and hands-on guidance.
Flexible drag-and-drop email builder with options for HTML editing, catering to advanced and beginner users alike.
Comprehensive reporting and analytics, including click maps, campaign quality scores, and email performance insights.
Restriction on one "segment" per contact can be limiting for specific campaign setups.
Lacks third-party SMTP connectors, restricting integration with external email services.
9.1
Spot Score
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Product Description
iContact is a full-featured, easy-to-use email marketing solution that builds and sends beautiful emails to your prospects and customers, and automates follow-up campaigns so that you never miss a lead. With iContact, you'll build your email lists quickly with our contact importer tools; you ...
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Free Trial available, Try Now
iContact offers custom pricing plan
