web analytics software is a web-based application to track, analyze and report website traffic and the behavior of website visitors. In other words, it helps measure the performance of your site through various metrics so you can improve your user experience. Web analytics software monitors and... Read more
Researched and Edited by Rajat Gupta
Last updated: April 2025
Researched and Edited by Rajat Gupta
Last updated: April 2025
Common Features
User Interaction Tracking
Conversion Tracking
Time on site Tracking
Event Tracking
+ 12 more
Pricing
40% Software offers Free Trial
44% Software offers Freemium
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Showing 1-20 out of 104
8.2
Spot Score
RECOMMENDED
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Product Description
The SimilarWeb Browser Extension gives access to all of the power of the SimilarWeb Analytics Platform. With this one-click add-on, user can: View traffic, rank & market share trends by market across the web or within a specific domain; Track social media efforts; Find out which sites are ...
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SimilarWeb Pro offers custom pricing plan
Pros & Cons
Comprehensive market research and competitor analysis tools.
User-friendly interface and easy implementation.
Valuable insights for website analytics and competitor performance.
Custom industries and competitor suggestions for key metrics.
Learning curve for advanced features may be challenging for less tech-savvy users.
Abundance of features and data may lead to information overload.
9.8
Spot Score
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Product Description
CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...
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Free Trial available, Try Now
CleverTap offers custom pricing plan
Pros & Cons
User-friendly platform for setting up campaigns, with intuitive analytics and reports.
Effective use of AI for personalized and targeted communication, including push notifications and email marketing.
Empowering user-centric product management with a comprehensive analytics interface.
Easy-to-use interface suitable for beginners and advanced users alike, with timely support and assistance.
Limited selection in the Marketplace for additional apps and connectors, restricting advanced functionalities.
The richness of features and customizations can be overwhelming for newcomers without proper support.
9.8
Spot Score
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Product Description
Google Analytics is a popular website statistics service in the world with 3 billion hits per month and counting. Businesses trust in Google Analytics to give them insight into their customers, market trends, and overall website performance. This product has a comprehensive amount of ...
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Google Analytics offers custom pricing plan
Pros & Cons
Offers detailed insights and reports, aiding in analyzing website performance and user behavior.
Provides real-time analytics, enabling immediate response to trends and visitor activities.
Integrates seamlessly with other Google services for managing digital marketing aspects efficiently.
Helps track conversions, create custom reports, and set up goals, essential for digital marketers.
Steep learning curve for beginners due to the complexity of features and vast amount of data available.
Challenges in navigating the platform and finding specific data, especially for new users.
9.5
Spot Score
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Product Description
Matomo is Open Source Web Analytics Software (OSS) that can be installed on any own server. It allows user to easily get page views, unique visitors, referrers, search engine keywords, current browser versions, the best operating systems and browsers used by the visitors and more. Matomo ...
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Easy to install and use, with a user-friendly interface that provides quick overviews of important stats.
Comparable to Google Analytics in terms of dashboards and data model, facilitating a quick transition for users.
Allows for ownership of tracking data and tracking on session levels, enhancing privacy and control.
Provides a great solution for website analytics, particularly for users concerned about data privacy laws.
Newcomers may find the richness of features and customizations complex without sufficient support.
Limited selection in the Marketplace for additional apps and connectors may restrict advanced functionalities.
9.2
Spot Score
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Product Description
Clicky provides unmatched real-time web analytics, to help you monitor how many visitors are viewing your website and the page currently open. No need to leave your site as you can launch heatmaps directly from the widget. The software also offers website uptime alerts with its monitoring ...
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Free Trial available, Try Now
Starts from $9.99/Month, also offers free forever plan
Pros & Cons
Real-time tracking providing valuable insights for immediate decision-making.
User-friendly interface, making it easy for non-technical users to navigate and understand analytics.
Customizable dashboards and comprehensive visitor insights enhance data analysis.
Some reports have limited date ranges, affecting overall data overview.
Pricing structure may be a deterrent, especially for features available in competing platforms like Google Analytics.
9.2
Spot Score
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Product Description
Oribi is a web analytics software that is simple and intuitive to use. By making use of client-side web application technologies, Oribi reduces the load on the web servers, reducing the impact on the online operations. Oribi features are broken down into User Management, Reporting and ...
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Free Trial available, Try Now
Starts from $1,080 when Billed Monthly
Pros & Cons
Provides insightful data analytics on user behavior and website performance in a user-friendly format.
Easy to navigate and make adjustments to advertising strategies.
Effortless setup and usability, even for users without coding knowledge.
Offers a variety of services and functionalities for in-depth analytics.
Disruption caused by the acquisition and subsequent shutdown by LinkedIn.
Limited support for customization and additional apps/connectors, restricting advanced functionality.
9.2
Spot Score
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Product Description
Mixpanel is a full-featured, free web analytics software with a beautiful, responsive interface. The Mixpanel platform helps users to learn how customers discover, use, and engage with the product or service by gathering user data and generating analytics reports. With free Mixpanel accounts, ...
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Starts from $25/Month, also offers free forever plan
Pros & Cons
Detailed event tracking and user funnels for in-depth insights into user behavior.
Intuitive and easy-to-use interface, suitable for users with varying technical backgrounds.
Real-time data analysis capabilities for instant monitoring and decision-making.
Comprehensive data analysis tools that enable thorough examination and understanding of raw data.
Steep learning curve initially, requiring time and effort to fully master and utilize the platform's features.
Limited hands-on help available, which can be challenging for users seeking direct assistance with complex functionalities.
8.9
Spot Score
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Product Description
Countly is a open source mobile analytics software. Its features are analytical, operational, reporting and development integrated into one platform. Countly provides actionable insights to drive business decisions effectively by collecting data from smartphones, tablets, apps and console games ...
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Free Trial available, Try Now
Pros & Cons
Offers open-source client and server code, providing transparency and customization options.
Terrific support from the company, ensuring assistance for users as they navigate the platform.
Intuitive UX that simplifies complex information display for easy understanding.
Provides real-time analytics, allowing users to make quick decisions based on current data.
Limited community edition features, restricting access to certain functionalities for free users.
Dashboard UX may lack polish compared to more expensive solutions, potentially affecting user experience.
8.9
Spot Score
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Product Description
Woopra is a real-time web analytics software that provides organizations with complete visibility into their online traffic, conversion and sales data. Use Woopra to monitor visitors and their behavior, view geographic location and IP address of visitors, track how many conversions the site ...
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Free Trial available, Try Now
Starts from $349/Month, also offers free forever plan
Pros & Cons
Provides comprehensive customer data integration from multiple sources, allowing for personalized marketing strategies.
Offers customizable tools and reports that help businesses make informed decisions.
Real-time tracking and analytics provide immediate insights into customer behavior.
Intuitive user interface and easy setup make it accessible to users with limited technical expertise.
Newcomers may face a learning curve due to the richness of features, requiring support to fully leverage the platform.
Marketplace options for additional apps and connectors are limited, restricting advanced functionalities for some users.
8.9
Spot Score
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Product Description
Indicative is a Software as a Service (SaaS) solution for web analytics that measures and analyzes the user behavior on websites and mobile apps. The company's core product features: website visitor traffic, heatmaps, keyword ranking, backlink analysis, search engine indexing, SEO analytics, ...
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Free Trial available
Starts from $950/Month, also offers free forever plan
Pros & Cons
Intuitive drag-and-drop SQL tool for easy analysis of user segments and funnels without coding.
Presentation of data makes complex information less intimidating.
Great flexibility and ease of use, suitable for non-developers.
Powerful tool for creating useful dashboards and metrics.
Falls short compared to other tools like Amplitude in certain aspects.
Limited capabilities in terms of features and customization.
8.8
Spot Score
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Product Description
Kissmetrics is web analytics software that helps to understand website visitors and gauge the effectiveness of the website. The analytics component of Kissmetrics does a good job of telling what is on the website--sort of like using Google Analytics for a single page. Kissmetrics gives users ...
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Kissmetrics offers custom pricing plan
Pros & Cons
Provides detailed analytics and insights on customer behavior, helping in decision-making.
User-friendly interface with easy navigation and intuitive features.
Excellent customer support that is attentive and responsive to user needs.
Offers advanced metrics and reports for tracking and analyzing data effectively.
Graphical outputs and visualization options are limited.
Some users find the platform complex and intricate, especially for small businesses.
8.7
Spot Score
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Product Description
Plausible comes with all the core features a user can expect from a solid web analytics app, but what makes it special is the focus on providing the with customer insights - helping user grow their business faster by making smart data-driven decisions. Instead of focusing on reporting only raw ...
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Free Trial available, Try Now
Starts from $5/Month when Billed Yearly
8.7
Spot Score
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Product Description
Hitsteps is widely known for providing the most affordable and easy-to-use professional grade web analytics software. This software provides marketers with a single, consolidated view across their websites and digital properties to help them track, analyze, report, and optimize their digital ...
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Starts from $4.99/Month, also offers free forever plan
Pros & Cons
Provides real-time monitoring of site visitors, including traffic sources and visitor demographics, aiding in understanding user behavior.
Easy-to-use interface, comparable to or better than Google Analytics, suitable for administrators of all levels.
Excellent support services for users, including real-time data, deep analytics, and exporting capabilities.
Offers extensive website analytics, visitor insights, and conversion tracking features.
Limited marketplace offerings for additional functionalities, potentially restricting advanced features.
Some users find the platform overwhelming due to the richness of features, suggesting a need for better onboarding support.
8.7
Spot Score
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Product Description
GoSquared is a customer relationship management (CRM) application that helps businesses to understand and grow their online audience. GoSquared in Browser adds real-time visitor monitoring to your website, helping you to convert visitors into customers and find out who is visiting your website.
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Starts from $29/Month, also offers free forever plan
Pros & Cons
Intuitive and user-friendly interface, making it easy for both beginners and advanced users to navigate and customize.
Real-time analytics and detailed reporting, offering actionable insights and helping track customer behavior effectively.
Integration with popular platforms like WordPress and Zapier, enhancing its utility and compatibility.
Powerful marketing automation features, including lead scoring, segmentation, and targeted messaging, boosting productivity and campaign efficiency.
Mobile application performance is inconsistent and less effective than the desktop version, needing improvements.
Limited scalability for larger enterprises, with features better suited for small to medium-sized businesses.
8.6
Spot Score
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Product Description
Piwik is a web analytics software used by millions of websites and people around the world. Piwik combines real-time analytics with user behavior tracking and campaign tracking features. It provides in-depth site reports, actionable business insights, user engagement correlations and advanced ...
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Piwik PRO offers custom pricing plan
Pros & Cons
Easy to handle with a quick overview of important stats, similar to Google Analytics.
Great for data privacy-oriented tracking strategies with a consent manager tool.
Ability to extract precise user behavior data and detailed session-level tracking.
Simple, clear screens with an all-in-one package including tag manager and consent management.
Integrations and goals can be challenging for users with low programming know-how.
Price jump for higher action limit enterprise accounts can be costly.
8.6
Spot Score
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Product Description
Visitor Analytics is a powerful Web visitor analysis and reporting software solution that delivers deep insights for small businesses, conferences and conventions. UWRS enables to track detailed visitor behavior data – such as who website visitors are, where they come from, how they find the ...
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Starts from $8.29/Month when Billed Yearly, also offers free forever plan
Pros & Cons
Offers a user-friendly interface for easy navigation and accurate website traffic statistics.
Helps in creating funnels and increasing conversion rates.
All-in-one solution for website tracking and analytics.
Provides real-time tracking of conversion funnels and insightful data.
Limited detailed data in reports compared to other analytics tools like Matamo and Google Analytics.
May affect website speed if not optimized, impacting loading times.
8.5
Spot Score
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Product Description
AppsFlyer is a powerful software, built for marketers and app developers, provides deep insights into app performance. Whether user wants to track installs, measure in-app revenue or identify the most effective channels for acquiring new users. AppsFlyer has the tools needed to get the job ...
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Appsee Mobile Analytics offers custom pricing plan
Pros & Cons
Excellent UI insights dashboard providing valuable information at a glance.
User session recordings and touch heatmaps offer deep insights into user behavior.
Easy integration and a user-friendly interface enhance usability for developers.
Real-time mobile analytics platform with thorough user behavior analysis.
Rare performance issues with dashboards and screen recording quality could be improved.
Instability causing crashes on some devices, impacting user experience and credibility.
8.4
Spot Score
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Product Description
Clicktale x Contentsquare is an advanced analytics platform that offers users the ability to analyse websites and mobile apps in great detail. Gain insights into customer behaviour and identify potential issues through sophisticated capabilities such as click measurement, scroll depth, and ...
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Clicktale offers custom pricing plan
8.4
Spot Score
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Product Description
Trackboxx is a complete web analytics software package that analyses website's traffic, showing where the visitors are coming from, how long they stay and which pages they visit. The live interactive reports make it easy to monitor how the site is being used and what needs improving. Trackboxx ...
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Free Trial available, Try Now
8.4
Spot Score
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Product Description
Finteza is a web analytics software that enables companies to analyze and report on customers' behavior across both digital (website, mobile app) and traditional (call center, retail, and branch). Finteza is a complete package. Analyze data using powerful visual dashboards, set up automated ...
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Free Trial available, Try Now
Starts from $4/Month
