What does 'CRM Integration' mean?

CRM integration is a vital feature found in most modern software programs that helps businesses streamline their customer relationship management process. It involves the seamless integration of a customer relationship management (CRM) system with other software applications or databases used within an organization. This integration allows for effortless communication between different systems, eliminating the need for manual data entry and reducing the likelihood of human error. This feature enables businesses to have a single source of truth, ensuring consistency and accuracy of data across all platforms. One of the key benefits