Contact management refers to keeping, organizing, and managing information about your customers, prospects, and sales leads. In its most basic form, an address book or an Excel or Google s...read more
Marketing automation is a technology used to assist marketing departments, and businesses promote more effectively across different internet channels while automating tiresome operations. ...read more
Customer support is a term used to describe services that assist customers in making the most cost-effective and proper usage of a product. From product planning to installation, training,...read more
Publishing data cards and boosting sales through promotional efforts are part of list management. Processing orders, organizing approvals with the list owner, and coordinating fulfillment ...read more
Call logging is the process of gathering, examination, and reporting technical and statistical data regarding phone calls. It excludes call recording and phone tapping. Data from a telecom...read more
Material management is the end-to-end acquiring, designing, processing, and distributing of content. It is a set of methods and technologies that make it easier to collect, handle, and tra...read more
A product catalog is a marketing tool that contains vital product information to assist buyers in making a purchasing choice. Product characteristics, descriptions, measurements, price, we...read more
Lead scoring is a sales and marketing tool for determining the sales readiness of leads. You score leads based on their level of interest in your company, where they are in the buying cycl...read more
Drip campaigns are a series of automated emails sent in response to user actions or predefined schedules. They let you interact with groups of people based on events like when a person est...read more
A mailing list is the total number of people who have signed up for your website, whether a blog, an e-commerce site or a corporate website. The practice of arranging all email addresses c...read more
A system of regulating a company's document ecosystem based on a variety of document templates is known as template management. It's commonly done with the help of template management syst...read more
The process of listening in on employee calls to improve communication and customer service is known as call monitoring. It's most typically utilized in customer service situations to help...read more
An event-triggered email is sent automatically when a specific event happens. The events could be a one-time occurrence or a user-performed action. Event-triggered emails are an email mark...read more
A/B testing, also known as split testing, is a marketing experiment in which you divide your audience to test various campaign versions and see which one performs best. In other words, you...read more
List segmentation helps send relevant material to the right individuals at the right time. For example, you can segment your contact and lead lists based on information obtained from form ...read more
