- Performance Management
- Contact Database
- Campaign Management
- Task Management
- Data Import-Export
Account Based Marketing Platform
Starts from $975/Month
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RollWorks is a comprehensive Account Based Marketing Platform that helps B2B companies to expand their revenues by leveraging machine learning and detailed account data. With this software, customers can focus efforts on their ideal accounts, engaging them with digital campaigns, ... Read More
Performance Management is a comprehensive approach to managing the performance of individuals, teams, and organizations in order to achieve desired results. It involves setting clear goals and objectives, monitoring progress, providing feedback, and identifying areas for improvement. One of the key features of Performance Management is goal setting. This involves the process of defining specific, measurable, achievable, realistic and time-bound (SMART) goals that align with the overall objectives of the organization. These goals serve as a basis for evaluating employee performance and provide a
A contact database allows a business to more efficiently manage and coordinate information about its clients, customers, and other contacts. Many businesses frequently confront duplicate data or insufficient facts on contacts due to a huge number of connections and personnel working with these contacts. When contact information is collected in a database, it gives a central location and a simple approach to find this type of data. While a contact database enhances reliability and organises a lot of data, it's critical to double-check that the information is accurate and up to date. Adding a back-end solution to a current contact database can give further benefits and enhancements.
Campaign management includes planning, execution, tracking, and analysis of direct marketing initiatives. These responsibilities include the entire lifetime of a marketing campaign, from concept through launch to evaluation. Campaign management has become a sophisticated, far-flung proposition via email, on social media platforms, on company websites, forums, blogs, mobile devices. Thanks to software like marketing automation software, analytics platforms, and new distribution methods and channels. As technology has advanced, more jobs may now be automated and more targeted communications and marketing content. Some jobs and workflows support critical marketing campaign management procedures, including planning, execution, and monitoring.
The technique of managing a task throughout its life cycle is known as task management. Planning, testing, tracking, and reporting are all part of the process. Persons can use task managers to achieve their goals, or groups can collaborate and share expertise to achieve collective goals. Management of all aspects of a task, including its status, priority, time, human and financial resource assignments, recurrence, dependency, and so on, is required for effective task management. The primary activities of task management can be grouped in this way. Specialized software, such as workflow or project management software, can manage many persons or team responsibilities. Task-oriented project managers keep a detailed and up-to-date project schedule and are usually adept at leading team members and moving the project forward.
Software features play a crucial role in enhancing the functionality and usability of any software. One such essential feature is Data Import-Export, which allows users to transfer data from one software system to another. This feature is designed to simplify the process of managing data and ensuring its continuity between different platforms. Data Import-Export essentially allows users to take data from external sources, such as spreadsheets or databases, and import it into their software system. Similarly, users can also export data from their software system to other
People can collaborate more easily with the help of collaboration tools. The goal of a collaboration tool is to help a group of two or more individuals achieve a common goal or objective. Non-technical collaboration tools include paper, flipcharts, post-it notes, and whiteboards. On the other hand, collaboration software is a technological instrument.
Lead Qualification is an essential feature of many software programs which helps businesses to efficiently identify and prioritize their potential customers. It is the process of evaluating and categorizing leads based on their readiness to make a purchase. This feature uses a variety of criteria and techniques to determine the quality and potential value of a lead, enabling businesses to focus their efforts and resources on the most promising prospects. Lead qualification involves gathering and analyzing data from various sources such as website visits, email clicks, and social media interactions.
Contact management refers to keeping, organizing, and managing information about your customers, prospects, and sales leads. In its most basic form, an address book or an Excel or Google spreadsheet containing entries for all of the persons with whom you conduct business can be used to manage your contact data. On the other hand, many companies prefer to employ specialized contact management software. This is especially useful if you have many contacts to keep track of or several persons who need access to the information. Instead of contact management software, some businesses employ Customer Relationship Management (CRM) solutions. CRM software often includes contact management elements and features that assist firms in managing their connections.
The lead management process is a series of activities in which businesses engage with leads and convert them into customers. It entails gathering leads from various sources, tracking all online and offline touchpoints, such as emails, ad clicks, website visits, phone calls, and face-to-face meetings, and keeping track of all interactions. It enables businesses to understand their consumers' needs and desires and persuade them to purchase their goods or services. The fundamental goal of lead management is to provide customers with the information they need to proceed down the funnel. However, customers may receive duplicate or irrelevant information if several components of a marketing organization are out of sync or leads are not adequately qualified, culminating in the death sentence for an otherwise on-track conversion.
A real-time email marketing dashboard displays metrics. This allows individuals to track the effectiveness of an email marketing initiatives, as well as provide insight into what they can do to improve their email marketing approach. Email marketing, sometimes known as "email blasting," is the act of sending an email to several recipients. A dashboard for email marketing will provide you with a high-level overview of your email campaign. You'll be able to track critical metrics and performance indicators to keep track of your email marketing activities. Aside from the ease of having all of your data in one place, an email marketing dashboard will allow you to track critical metrics to better understand your email marketing campaign efforts.
Reporting provides complete visibility of the project and a clear grasp of what has to be done to the on-site personnel. The reporting process involves everyone on site, and all duties and activities are intertwined. The slightest delay in one action can significantly influence the project's budget and timeline. They can also provide more broad information about the state of things, from specific components to the entire building sector or the economy as a whole. Reports should be brief, written in easy-to-understand language, easy to navigate, contain only the required information, and not duplicate material that can be found elsewhere.
The process of saving lead data to convert the lead into a paying customer is termed "lead capture." A newsletter subscription or a quote request form on a website is an example of a lead capture page or document. However more advanced web forms can collect much more information, such as firm size, industry, individual title, postal address, and so on, lead names, email addresses, and phone numbers are usually collected. Lead capture pages are crucial because they allow you to acquire essential information from your clients and nurture them further down your marketing funnel.
Starts from $975
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$975
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Account list builder
ICP insights
Account groups
Account scoring models - 1 ICP model
Account intent - 5 Topics
Account news
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Site visitor API
Standard
Account list builder
ICP insights
Account groups
Account scoring models - 2 ICP model
Account intent - More topics, more accounts
Account news
Account suggestions
Site visitor API
Professional
Account list builder
ICP insights
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Account scoring models - 4 ICP model
Account intent - More topics, more accounts
Account news
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Site visitor API
Ultimate
Account list builder
ICP insights
Account groups
Account scoring models - 8 ICP model
Account intent - Even More topics, more accounts
Account news
Account suggestions
Site visitor API
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RollWorks is a comprehensive Account Based Marketing Platform that helps B2B companies to expand their revenues by leveraging machine learning and detailed account data. With this software, customers can focus efforts on their ideal accounts, engaging them with digital campaigns, personalized webpages, emails, and automating sales processes. For teams big and small, RollWorks is the ideal choice to realize the power of an account-based approach to marketing.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Researched by Rajat Gupta