RollWorks Reviews in February 2025: User Ratings, Pros & Cons

"Seamless support at RollWorks"

What do you like best about RollWorks Account-Based Platform? We have had the RollWorks platform for almost 2 years now and its been an amazing addition to our martech stack. RollWorks has helped us with our overall account-based marketing strategy and we've built new processes and workflows based around the platform. It has great insights and reporting and seems to be constantly rolling out new and innovative features. What do you dislike about RollWorks Account-Based Platform? Still ...

"Stellar customer service / assistance"

What do you like best about RollWorks Account-Based Platform? Rollworks really stands out because of their customer service team! What do you dislike about RollWorks Account-Based Platform? ABM platforms are now becoming like toothpaste- pretty commoditized. That's why Rollworks really stands out for the people and responsive team! What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Retargeting and Account Based Targeting

"All In One ABM/ABX"

What do you like best about RollWorks Account-Based Platform? It fully integrates with our HubSpot CRM. Strategically planning and executing Marketing, Re-Targeting and Sales Intent Campaigns is easy to implement, track, and report on. It is straightforward to use. Implementation and onboarding were fantastic. Plus, I love all of the features. What do you dislike about RollWorks Account-Based Platform? They have implemented additional functionality and new features since we added the ...

"Okay-ish ABM tool"

What do you like best about RollWorks Account-Based Platform? Knowing where accounts are in their "journey stage" is helpful. Being able to target certain accounts for niche markets is useful. Bombora intent topic targeting is a nice option when the client doesn't provide a targeting list. What do you dislike about RollWorks Account-Based Platform? The platform has a lot of holes in terms of functionality, like LinkedIn campaigns don't have the same capabilities as running in platform ...

"ABM Simplified"

What do you like best about RollWorks Account-Based Platform? The ease of integration into Salesforce and Hubspot to keep everything clean and flowing. What do you dislike about RollWorks Account-Based Platform? It took a little bit of time to get accustomed to, but that's due to the large amount of capability. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? It allows easier targeted control even with multiple product offerings.

"Wonderful Tool!"

What do you like best about RollWorks Account-Based Platform? RollWorks is a wonderful tool for B2B companies, they really understand the needs of B2B and provide excellent reports that showcase ad influenced opportunties, buyer journeys, and ROI all in one place that is easily digestible. Customer support has been fantastic, having a dedicated account rep is like gold when you start out. Overall, RollWorks is easy to use, and has shown it's value to our company. What do you dislike about ...

"Excellent Experience"

What do you like best about RollWorks Account-Based Platform? Ability to reach and stay in front of our target audience. What do you dislike about RollWorks Account-Based Platform? I wish there was more automation for reporting and being able to deliver hot contacts/leads to our sales team without manual reporting. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Ability to reach our target accounts.

"Great capabilities for a competitive price"

What do you like best about RollWorks Account-Based Platform? It provides many of the same features as some of the "big guns" within the ABM platform industry for a very competitive price. What do you dislike about RollWorks Account-Based Platform? It's not always the most user-friendly when it comes to some of the more complex settings. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? It allows us to be less reliant on the expensive black box that ...

"Best ABM advertising tool"

What do you like best about RollWorks Account-Based Platform? I am able to target intent companies and know where my ad spend is going. The platform provides visibility where you won't get with other tools. What do you dislike about RollWorks Account-Based Platform? The integration with Salesforce was not a great experience for my team. It took longer than expected and not as smooth. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Precise targeting ...

"RollWorks Makes Reaching Our Target Audiences a Breeze!"

What do you like best about RollWorks Account-Based Platform? RollWorks genuinely wants their customers to succeed. Our account manager, Jennifer, is fantastic. She is available 24/7 to answer our endless questions. The amount of education and resources RollWorks provides us demonstrates their level of customer care. In addition, RollWorks is easy to use and implement. The amount of capabilities RollWorks has makes our marketing strategy more successful and robust. What do you dislike about ...