Lead Qualification
Lead Qualification is an essential feature of many software programs which helps businesses to efficiently identify and prioritize their potential customers. It is the process of evaluating and categorizing leads based on their readiness to make a purchase. This feature uses a variety of criteria and techniques to determine the quality and potential value of a lead, enabling businesses to focus their efforts and resources on the most promising prospects. Lead qualification involves gathering and analyzing data from various sources such as website visits, email clicks, and social media interactions.
