Marketing attribution software combines the power of the world's largest behavioral data collection companies with a world-class campaign analysis engine. Using the patent-pending technology, user get complete insight into how individual marketing initiatives generate sales revenue across channels.
Attribution has been receiving overwhelmingly positive reviews over the past 12 months, with users praising its user-friendly interface, granular tracking capabilities, and seamless integrations with platforms like Segment.com. The ability to easily customize attribution models and track data at a campaign level has been a standout feature for many, allowing for ...Read more
Attribution pros and cons
Easy setup and integration with popular platforms like Shopify, Facebook, and Google, allowing quick implementation and tracking capabilities.
Intuitive user interface that is simple to navigate, making it accessible for users with varying technical expertise.
Comprehensive tracking features, including multi-channel attribution, granular data slicing, and customizable views, providing deep insights into marketing performance.
Efficient customer support that is responsive and helpful, assisting users in setting up and maximizing the platform's value.
Transparent pricing structure visible on the site, eliminating the need for time-consuming demos or introductory calls.
Some users experienced difficulties with specific integrations, like Segment.com, impacting the seamless flow of data and verification processes.
The platform may lack advanced features for customization and app/connectors selection in the Marketplace, limiting options for achieving complex functionalities.
User Review
AU
Anonymous User
08/17/23
5 out of 5
"Our Experience with G2 has been phenomenal"
What do you like best about Attribution?
We love how you can change the attribution model from position-based, to first touch and last touch. This ...
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RN
Ryan N
05/20/21
4.5 out of 5
"Great Attribution Solution!"
What do you like best about Attribution?
The level of granularity to which the click string is tracked. It goes down to the campaign level, has ...
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AU
Anonymous User
01/11/21
2.5 out of 5
"Bumpy start, but corrections were made."
What do you like best about Attribution?
I thought I would like the integration to segment.com, but it isn't done properly. Even when data is flowing ...
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AU
Anonymous User
09/08/20
4.5 out of 5
"Simple but efficient and user friendly"
What do you like best about Attribution?
Super easy to use. The interface is very clean and user-friendly. We set it up via the integrations with ...
