Attribution Reviews in January 2025: User Ratings, Pros & Cons

"Our Experience with G2 has been phenomenal"

What do you like best about Attribution? We love how you can change the attribution model from position-based, to first touch and last touch. This feauture makes it easy to compare them for us.

"Missing piece in our analytics"

What do you like best about Attribution? Easy to set up with Shopify, Facebook and Google. Works out of the box. What do you dislike about Attribution?

"Incredible multi-touch attribution platform with outstanding support"

What do you like best about Attribution? The Attribution platform is one of the most simple, yet robust platforms I've personally had the experience of using. The clarity and granularity it has given us into the success of our marketing channels and paid marketing campaigns are incomparable to any attribution platform I've used prior.

"Excellent tool"

What do you like best about Attribution? The ease of use of the platform is fantastic, meaning that marketeers of all capabilities and standards can both use the data, and understand it.

"Highly Recommend Attribution App"

What do you like best about Attribution? The platform is easy to use and intuitive. The staff is extremely helpful and will work with you to set up your account in such a way that you are able to see as much value as possible. There is so much customization included that no matter your need, you can really make it a platform that works for you. I love that you can choose to do either by individual or account and get as granular with your channels as you would like. It's definitely designed ...

"Seemless integration"

What do you like best about Attribution? Very easy to use. Super fast integration with Segment. What do you dislike about Attribution?

"Great Multichannel Attribution Tool"

What do you like best about Attribution? Setup was already very simple and the integration with Segment made things even easier. Setting up new channel groupings is quick and intuitive and the customer support is top-notch.

"Attribution has truly helped us increase visibility into our marketing campaigns!"

What do you like best about Attribution? Revenue Tracking! We are able to track how much revenue our marketing campaigns are earning. With Attribution we are doing this much more accurately. We also REALLY enjoy their level of customer service and attention to their customers. Attribution has very short turnaround times and it doesn't take long to hear back from them. They've been a pleasure to work with.

"Ideal "starter" Attribution platform for any marketer"

What do you like best about Attribution? We needed to setup an attribution platform fairly quickly before launching our company and website. The platform was easy to setup and integrate with Shopify, FB, Google, and other 3rd party ad platforms. We were able to see results by source and campaign type, and change attribution model to see how it impacts results. Most of the metrics (sales, clicks, user-level-data) are fairly accurate. I've been using the platform for 5 months now and so far ...

"The best multi touch attribution software out there!"

What do you like best about Attribution? Super simple to setup. Integrates via segment. Super intuitive UI. Attribution has made us a more agile where we can easily drill down and find out how our marketing dollars are working and work towards improving our channel ROI. This is one of those softwares that gets opened the first thing in the morning, alongside our email.