Attribution Reviews in February 2025: User Ratings, Pros & Cons

"Our Experience with G2 has been phenomenal"

What do you like best about Attribution? We love how you can change the attribution model from position-based, to first touch and last touch. This feauture makes it easy to compare them for us.

"Great Attribution Solution!"

What do you like best about Attribution? The level of granularity to which the click string is tracked. It goes down to the campaign level, has time-stamped data per click, and also integrates cost seamlessly for most channels. It makes building a custom attribution model from the click data very doable.

"Bumpy start, but corrections were made."

What do you like best about Attribution? I thought I would like the integration to segment.com, but it isn't done properly. Even when data is flowing in, it won't confirm that the segment.com integration is successful.

"Simple but efficient and user friendly"

What do you like best about Attribution? Super easy to use. The interface is very clean and user-friendly. We set it up via the integrations with SEGMENT and it was a breeze: No need to involve any developer if you know how to add Attribution as a destination in Segment.

"Attribution App solved a problem that would take months to resolve for PadSplit."

What do you like best about Attribution? easy setup, flawless ability to slice and dice the data, ability to show customizable attribution views, and granular tracking and reporting capabilities

"Missing piece in our analytics"

What do you like best about Attribution? Easy to set up with Shopify, Facebook and Google. Works out of the box. What do you dislike about Attribution?

"Incredible multi-touch attribution platform with outstanding support"

What do you like best about Attribution? The Attribution platform is one of the most simple, yet robust platforms I've personally had the experience of using. The clarity and granularity it has given us into the success of our marketing channels and paid marketing campaigns are incomparable to any attribution platform I've used prior.

"Excellent tool"

What do you like best about Attribution? The ease of use of the platform is fantastic, meaning that marketeers of all capabilities and standards can both use the data, and understand it.

"Highly Recommend Attribution App"

What do you like best about Attribution? The platform is easy to use and intuitive. The staff is extremely helpful and will work with you to set up your account in such a way that you are able to see as much value as possible. There is so much customization included that no matter your need, you can really make it a platform that works for you. I love that you can choose to do either by individual or account and get as granular with your channels as you would like. It's definitely designed ...

"Seemless integration"

What do you like best about Attribution? Very easy to use. Super fast integration with Segment. What do you dislike about Attribution?