What does 'Retention Tracking' mean?

Retention measures how often your product is used over a set period of time. You can, for example, check at retention for a specific event throughout the last week and see how retention changed on each day of that week. The amount of customers retained by a company over a certain length of time is measured by the customer retention rate. The percentage of existing customers that continue to conduct business with you over time is measured by your customer retention rate. It's one of the most significant indicators for determining customer loyalty, and it should be a key performance indicator (KPI) for determining whether your loyalty marketing initiatives are effective.