Mobile Analytics Software Features

Multivariate testing is a process for testing a hypothesis by changing numerous factors. Multivariate testing aims to determine which combination of variants performs the best out of all t...read more

Drip emails are a sequence of automated emails sent to people who complete a specific action. You may specify the number of emails to send and the rate they are delivered for any given act...read more

A heat map (or heatmap) is a color-coded graphical representation of data. Heatmaps make it simple to see and understand complex data at a glance. They are a terrific method to see where v...read more

The practice of capturing data on a lead's behaviors when they land on your website, as well as a customer's interaction with your product, is known as event tracking. Event monitoring sof...read more

Campaign management includes planning, execution, tracking, and analysis of direct marketing initiatives. These responsibilities include the entire lifetime of a marketing campaign, from c...read more

The ability to link site engagements to metrics on who has interacted with your campaigns is conversion tracking. You can track conversions to see how often your advertising leads to real-...read more

The gathering of data regarding customer interactions at all levels of a company is known as user interaction tracking. A user interaction tracking system keeps track of both current and p...read more

Time on site tracking is an essential indicator for determining user response that can be used to assess users' time on-site in web pages and applications. It's a web analytics function th...read more

Alert Notifications are an essential feature of software that provide users with real-time updates and important information. These notifications serve as a way to keep users informed and ...read more

A/B testing, also known as split testing, is a marketing experiment in which you divide your audience to test various campaign versions and see which one performs best. In other words, you...read more

The process of splitting visitors to your website, viewers of digital adverts, marketing email subscribers, and others depending on a particular factor, such as demographics or user behavi...read more

A push notification is a message sent to a customer's mobile device by an application. Customers who have downloaded your mobile app and opted in to receive messages can receive push alert...read more

Notifications transmitted to a user's desktop or mobile web browser are web notifications. Depending on the operating system, these are alert-style notifications that appear in the top or ...read more

Multi-channel messaging entails sending customized material to customers via text messages, emails, push alerts, social media, and online browsers. It's not to be mistaken with multi-chann...read more

The critical term in Notification Scheduling is "scheduling" – this is a very new concept! When a push notification is planned, such as "Take your medicine" or "You have a flight in 3 hour...read more