- Event Tracking
- Push Notifications
- Revenue Tracking
- Retention Tracking
- Cohort Analysis
A SaaS Attribution and Mobile Marketing Analytics Platform
(354 ratings)
AppsFlyer offers custom pricing plan
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Appsee is a mobile analytics software that helps to track, analyze and understand app users behavior. Appsee provides complete view of users, session recordings, logs and real-time notifications to help the developer to fix bugs, support the app users and ... Read More
The practice of capturing data on a lead's behaviors when they land on your website, as well as a customer's interaction with your product, is known as event tracking. Event monitoring software interfaces with your website and product to capture visitor interaction and client involvement. On the other hand, most programs will intelligently monitor user behavior and chronologically organize their actions in a timeline to the proper database record. Regardless of whether the website is loading or not, every interaction can be recorded, categorized, and tagged in event tracking to gain a comprehensive picture of user behavior. In most cases, event tracking is used to track aspects of a website that are created using JavaScript, Flash, or Ajax.
Push notification marketing is an advertising approach in which marketers use browser alerts on various devices to notify their target audience about services and products. Your clients are busy people who are prone to forgetting about the excellent deals you sent out by e-mail a few days ago or about the basket they abandoned after adding a large number of things to it. Push notifications can be a great way to keep your customers up to date on the current specials you're running or remind them of the goods in their basket that is about to expire. Notifications can help organizations engage with their customers and prevent turnover.
Revenue tracking is used to identify which marketing channels, landing pages, and keywords bring in the most money for your company. Because revenue does not reflect an explicit, defined action made by your visitors like clicks or page views, it is usually not your key metric. On the other hand, tracking revenue is a terrific method to link your optimization efforts to the metrics that matter most to your firm. A sort of custom event objective is revenue tracking goals. A revenue target keeps track of the monetary value of an event on your website and assigns it to a particular version. For example, you might use this to see how different variations affect total revenue and compare it to the number of buy events.
Retention measures how often your product is used over a set period of time. You can, for example, check at retention for a specific event throughout the last week and see how retention changed on each day of that week. The amount of customers retained by a company over a certain length of time is measured by the customer retention rate. The percentage of existing customers that continue to conduct business with you over time is measured by your customer retention rate. It's one of the most significant indicators for determining customer loyalty, and it should be a key performance indicator (KPI) for determining whether your loyalty marketing initiatives are effective.
Cohort analysis is an analytical approach that categorizes and splits data into groups with similar characteristics. This method is commonly used to help firms isolate, analyze, and uncover patterns in a user's lifetime, improve user retention, and better understand user behavior in a specific cohort. Customer cohort analysis is highly beneficial in marketing and business use cases. For example, analysts can determine whether or not the average customer's quality is improving across the customer lifetime by looking at patterns in cohort expenditure over time. The term for this procedure is "lifetime value cohort analysis."
A/B testing, also known as split testing, is a marketing experiment in which you divide your audience to test various campaign versions and see which one performs best. In other words, you can show one-half of your audience version A of a piece of marketing content while showing the different half version B. A/B testing eliminates the guesswork in marketing and can lead to the success of specific campaigns or goods. We'll go through the principles of A/B testing, why you should use it, how to avoid A/B testing blunders, and how to use A/B testing in your marketing in this article.
Yearly plans
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Zero
12K conversions upon sign up
30-day trial of premium add ons
Deep linking and custom redirection
iOS Universal Links & Android App Links
Custom short links and branded links
Web-to-app banners (Smart Banners)
Referrals and user invites
Social media landing pages
Growth
Everything in Zero, plus:
Mobile attribution
Cohort and retention reports
Custom dashboard creation
Customizable campaign performance alerts
Basic LTV analytics
Basic ad spend reporting
Deferred deep linking
Enterprise
Cross-device and web attribution
Web-to-app attribution
TV and OTT attribution
Ad revenue attribution
Conversion path visualization
Cost aggregation
OneLink deep linking API*
Audience segmentation
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Contact
(415) 636-9430
Customer Service
24/7 (Live rep)
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Online
Location
San Francisco, CA
Appsee is a mobile analytics software that helps to track, analyze and understand app users behavior. Appsee provides complete view of users, session recordings, logs and real-time notifications to help the developer to fix bugs, support the app users and boost the app engagement even before users leave a bad review. Appsee has powerful SDK for iOS and Android which takes a minute to integrate. Have a look at our SDK documentation to see how simple it is!
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Researched by Rajat Gupta