A heat map (or heatmap) is a color-coded graphical representation of data. Heatmaps make it simple to see and understand complex data at a glance. They are a terrific method to see where v...read more
The practice of capturing data on a lead's behaviors when they land on your website, as well as a customer's interaction with your product, is known as event tracking. Event monitoring sof...read more
Campaign management includes planning, execution, tracking, and analysis of direct marketing initiatives. These responsibilities include the entire lifetime of a marketing campaign, from c...read more
The ability to link site engagements to metrics on who has interacted with your campaigns is conversion tracking. You can track conversions to see how often your advertising leads to real-...read more
The gathering of data regarding customer interactions at all levels of a company is known as user interaction tracking. A user interaction tracking system keeps track of both current and p...read more
Time on site tracking is an essential indicator for determining user response that can be used to assess users' time on-site in web pages and applications. It's a web analytics function th...read more
Report generation allows you to extract all of the information you require from the database and show it online or export it in various formats. Report generation is the process of extract...read more
Alert Notifications are an essential feature of software that provide users with real-time updates and important information. These notifications serve as a way to keep users informed and ...read more
A/B testing, also known as split testing, is a marketing experiment in which you divide your audience to test various campaign versions and see which one performs best. In other words, you...read more
Funnel analysis is a way of determining the steps required to accomplish a specific conclusion on a website, as well as the number of users who complete each stage. Because the standard sh...read more
Cohort analysis is an analytical approach that categorizes and splits data into groups with similar characteristics. This method is commonly used to help firms isolate, analyze, and uncove...read more
Retention measures how often your product is used over a set period of time. You can, for example, check at retention for a specific event throughout the last week and see how retention ch...read more
Revenue tracking is used to identify which marketing channels, landing pages, and keywords bring in the most money for your company. Because revenue does not reflect an explicit, defined a...read more
Push notification marketing is an advertising approach in which marketers use browser alerts on various devices to notify their target audience about services and products. Your clients ar...read more
It's critical to track a goal's progress after corporate objectives have been adequately defined. When a company keeps track of its objectives, it's much easier to see if everything is on ...read more
