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Market Intelligence Software Features

List of Market Intelligence Software features

Custom Pricing Models

Custom pricing models are a feature of software that allows businesses to set unique pricing structures for their products or services. This feature enables companies to tailor pricing mod...read more

CRM

Customer relationship management (CRM) is a tool that allows to keep track of all of the company's relationships and interactions with its customers and prospects. Its objective is straigh...read more

Reporting (Analytics)

Reporting is the process of organizing data into informational summaries in order to track how various components of a business are performing. This includes calculating critical data and ...read more

Prospecting Tools

Finding potential consumers for your company is what sales prospecting entails. Prospecting is always the starting step, regardless of the specifics of your sales cycle. Prospects enter as...read more

Search

Paid and unpaid techniques on search engines like Google, Bing, and Yahoo are used in search marketing to acquire online presence and traffic. For example, consider the last time you used ...read more

Data Analysis

Cleaning, converting, and modeling data to discover relevant information for business decision-making is what data analysis is all about. Data analysis is the process of extracting usable ...read more

Workflow Management

Workflow is a collection of tasks that work together to process a batch of data. A workflow encompasses everything from creating assets to integrating them into a digital solution, submitt...read more

Machine Learning

Machine learning is a powerful technology that allows computers to learn and improve from data without being explicitly programmed. This innovative approach to problem-solving is increasin...read more

Competitor Analysis

Competitor analysis is a prominent feature of many software applications, providing users with valuable insights into the competitive landscape of their industry. This feature is designed ...read more

Retail Management

Retail management refers to the process of managing all aspects of a retail business, from inventory and sales to staffing and customer experience, with the ultimate goal of increasing pro...read more

Competitive Analysis

Competitive analysis is a feature that allows businesses to gather information on their competitors in order to gain a deeper understanding of their strengths and weaknesses in the market....read more

Natural Language Processing

Natural Language Processing (NLP) is a software feature that enables computers to understand, interpret, and manipulate human language. It is a branch of artificial intelligence that focus...read more

Lead Generation

The practice of increasing client interest in a company's goods or services is known as lead generation. List building, e-newsletter list acquisition, and sales lead creation are examples ...read more

Stock Management

Stock management is a system that enables organizations to manage all areas of their operations, including stock, finance, planning, logistics, and processes, on a single platform. An ERP ...read more

This software is researched and edited by

Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].