What does 'Promotions Management' mean?

Promotions Management is a means of attaining the goals of a marketing campaign by the well-coordinated employment of several promotional strategies that are designed to reinforce one another. Promotions can take place in various settings, including business, marketing, and careers. Companies and small enterprises frequently use product promotions to attract new clients. A product's marketing is intended to draw attention to a new brand or a specific item. Promotion management determines how much attention each aspect of the promotional mix should receive and what percentage of the budget should be allotted to each piece.