Mobile Marketing Software Features

Drag and drop allows users to choose an object or a portion of text and move it to the desired location by dragging or "dropping" it. It can be used to elicit a wide range of behaviors or ...read more

The ability to link site engagements to metrics on who has interacted with your campaigns is conversion tracking. You can track conversions to see how often your advertising leads to real-...read more

A/B testing, also known as split testing, is a marketing experiment in which you divide your audience to test various campaign versions and see which one performs best. In other words, you...read more

Cohort analysis is an analytical approach that categorizes and splits data into groups with similar characteristics. This method is commonly used to help firms isolate, analyze, and uncove...read more

Retention measures how often your product is used over a set period of time. You can, for example, check at retention for a specific event throughout the last week and see how retention ch...read more

Benchmarking is the process of comparing a company's success to that of other firms in its industry to discover if there is a performance gap that can be closed by improving your own. Exam...read more

Document retention is a framework that lets you and your staff develop policies and decide what should be done with specific documents or data for a particular period. The ability to keep ...read more

Reporting provides complete visibility of the project and a clear grasp of what has to be done to the on-site personnel. The reporting process involves everyone on site, and all duties and...read more

When utilizing a website, a user journey is a path that a user can take to attain their goal. User journeys are used to identify multiple routes for users to reach their goals as quickly a...read more

Competitor analysis is a prominent feature of many software applications, providing users with valuable insights into the competitive landscape of their industry. This feature is designed ...read more

Keyword tracking is a crucial feature of any software that helps users to monitor and analyze the performance of specific keywords over time. It is a powerful tool that provides valuable i...read more

A social media sentiment analysis tells how people on social media feel about your company. Sentiment analysis considers feelings and opinions rather than a basic count of mentions or comm...read more

The process of setting and tracking objectives/goals to provide guidance and direction, assisting companies in evaluating performance, and motivating and inspiring individuals are all part...read more

Segmentation is dividing a market into separate consumer groups with comparable characteristics. It's an integral aspect of any customer strategy. For example, customer and participant seg...read more

Event management is a crucial aspect for any business or organization that aims to host a successful event. It encompasses a range of activities involved in the planning, coordination, and...read more