Most businesses have limited marketing budgets and need to carefully choose their marketing channels. At the same time, they want to be able to accurately measure the results that each of their marketing efforts is driving. A large challenge many businesses in this situation face is the lack of... Read more
Researched and Edited by Rajat Gupta
Last updated: April 2025
Researched and Edited by Rajat Gupta
Last updated: April 2025
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26% Software offers Free Trial
13% Software offers Freemium
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Product Description
Cubed delivers powerful multi-touch attribution powered by an unbeatable neural network-based machine learning model. With Cubed, brands access the insights they need to stay ahead in their market and refine their marketing for maximum ROI. Its propensity modelling allows brands to determine ...
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Cubed offers custom pricing plan
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Product Description
Dimensions Attribution is an innovative analytics platform which makes marketing effortless. By using ML, it simplifies the complex metrics, providing clear insights on the performance of existing campaigns and enabling you to identify new opportunities for growth. This cutting-edge tool ...
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Dimensions Attribution offers custom pricing plan
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Product Description
Leverage Lifesight to unlock more effective and impactful advertising campaigns. Our cutting-edge AI and big data capabilities take you to the next level of analytics and planning. Our advanced AI algorithms provide an unparalleled and in-depth view of consumer behaviour, preference and trends. ...
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Lifesight offers custom pricing plan
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Product Description
Attribuly is a cutting edge marketing solution that provides comprehensive insight into the customer buying journey. This tool is the only Shopify app in the market that offers events integration for customers. With Attribuly, marketers can track campaigns to understand which are the most ...
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Starts from $39/Month when Billed Yearly
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Product Description
Introducing GETitOUT, the ultimate All-in-One Marketing Builder designed to take your business to the next level. With its powerful features, this software provides everything you need to create a successful marketing campaign. From finding your ideal clients to crafting captivating messaging, ...
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Free Trial available, Try Now
Starts from $39/Month when Billed Yearly
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Product Description
Introducing My Digital CMO - the ideal solution for designing and implementing a successful marketing strategy. With a comprehensive range of features, this tool empowers you to plan, execute, analyze, and enhance your digital marketing efforts. It was specifically developed for small ...
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Free Trial available, Try Now
Starts from $15/Month
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Product Description
Introducing Odyssey Attribution - the ultimate solution for boosting your online marketing results with the power of multi-touch attribution. Say goodbye to guessing which traffic sources are driving the most value for your business. With Odyssey Attribution, advertisers and content publishers ...
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Free Trial available, Try Now
Odyssey Attribution offers custom pricing plan
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Product Description
. InfiniGrow is a revenue marketing platform designed for B2B teams to effectively plan and forecast budgets. With its multi-touch attribution feature, it allows for evaluation of the business impact and ROI of various actions and channels. This platform enables a streamlined and data-driven ...
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Starts from $1,500/Month
Pros & Cons
Provides comprehensive multi-touch attribution reporting, tying back all marketing touches on opportunities across multiple channels.
Automates ROI and cost calculations by integrating with Google Ads and Linkedin ads, automating spend pulling from Salesforce.
Enables easy switching between different attribution models to answer varied marketing questions effectively.
Responsive and proactive customer support, fostering a collaborative and supportive partnership.
Initial implementation can be challenging and time-consuming, especially for complex setups.
Platform stability issues may arise, although efficiently addressed by the support team.
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Free Trial available
Starts from $49/Month
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Product Description
Dreamdata can be used to conduct marketing attribution analysis by combining offline data sources and online web behavior. It tracks a user’s activity across entire network of pages, then matches that against the ID generated by cookies with known information about the site.
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Free Trial available, Try Now
Starts from $499/Month, also offers free forever plan
Pros & Cons
Provides deep insights into marketing and sales performance, helping optimize the funnel effectively.
Offers clear overview and analytics across marketing channels, enhancing data-driven decision-making.
Easy to use and implement, suitable for both technical and non-technical users.
Integrates well with multiple platforms, such as GA4, HubSpot, and Marketo.
Complexity of reports and a learning curve may require time and training for full utilization.
Some users find the user interface overwhelming and in need of improvement.
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Product Description
Align.ly is a marketing attribution platform that makes it easy for marketers to understand how effective their media investments are. Align.ly uses technology to deliver seamless data integrations with all major channels, enabling user to measure the performance of campaigns from any source.
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Free Trial available, Try Now
Starts from $208.25/Month when Billed Yearly
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Product Description
Wicked Reports is a marketing attribution software that allows not only marketers, but also sales and business development teams to attribute leads, pipeline contribution, job opportunities and revenue to marketing activities. It creates reports which are shared in real-time with the rest of ...
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Starts from $260/Month when Billed Yearly
Pros & Cons
Deep insights and detailed reporting help in making strategic decisions.
Multiple attribution models enable tracking customer journeys over extended periods.
Easy integration and setup with a single tag for streamlined operation.
Supportive team provides assistance and improves communication.
Some users find the user interface to be overly simplistic and lacking in modern design.
Limited customization options available, restricting advanced data analysis configurations.
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Product Description
C3 Metrics is a powerful marketing attribution solution. It will gives complete visibility over how customers are exposed to the campaigns and from which campaigns each of the customer come. User can model this against the data in a CRM or DMS systems to begin understanding what channels are ...
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C3 Metrics offers custom pricing plan
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Product Description
Roivenue is a revolutionary new marketing attribution software that simplifies the repetitive, manual work of matching customer data to purchases. It allows companies to realize new revenue by discovering never before seen insights into the marketing campaigns which influence customers to make ...
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Roivenue offers custom pricing plan
Pros & Cons
Intuitive platform with easy setup and great support, making it user-friendly.
Comprehensive attribution models and data analysis for precise budget allocation and decision-making.
Valuable insights into marketing performance and optimization of campaigns.
Customer support is excellent, providing guidance and assistance effectively.
Some users find the interface layout overwhelming with a lot of data, which could be intimidating for newcomers without prior experience in analyzing costs and KPIs.
Limited integration with certain platforms like MMP, hindering the full potential of the tool for some users.
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Product Description
Google Attribution is a platform for advanced marketing attribution. The solution enables marketers to connect the dots between online and offline behaviors to better understand how their marketing efforts impact customers' decisions to buy. It's part of a greater solution for marketers that ...
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Product Description
Full Circle Insights is the marketing attribution solution that helps marketing teams discover, track, and capitalize on business growth opportunities. From brand building insights to revenue attribution and predictive modeling, Full Circle Insights delivers continuous actionable insights used ...
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Full Circle Insights offers custom pricing plan
Pros & Cons
Provides detailed marketing attribution insights, helping track marketing impact on sales pipeline.
Offers intuitive and customizable funnels and campaign attribution within Salesforce, enhancing visibility and understanding of marketing efforts.
A robust tool for closed-loop reporting infrastructure, automating reporting processes and streamlining insights.
Supportive customer service and implementation assistance for setting up and utilizing the tool effectively.
Initial setup and configuration can be challenging, requiring dedicated resources for proper implementation.
Complexity in customization and understanding configurations may hinder non-technical users from fully utilizing the tool.
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Product Description
Prismana is a research-grade analytics and monitoring product that reveals what customers are doing, thinking, and saying online at every stage of the sales funnel. With this information user can obtain marketing attribution to generate more sales.
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Starts from $99/Month
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Product Description
Marketing attribution software combines the power of the world's largest behavioral data collection companies with a world-class campaign analysis engine. Using the patent-pending technology, user get complete insight into how individual marketing initiatives generate sales revenue across channels.
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Attribution offers custom pricing plan
Pros & Cons
Easy setup and integration with popular platforms like Shopify, Facebook, and Google, allowing quick implementation and tracking capabilities.
Intuitive user interface that is simple to navigate, making it accessible for users with varying technical expertise.
Comprehensive tracking features, including multi-channel attribution, granular data slicing, and customizable views, providing deep insights into marketing performance.
Efficient customer support that is responsive and helpful, assisting users in setting up and maximizing the platform's value.
Some users experienced difficulties with specific integrations, like Segment.com, impacting the seamless flow of data and verification processes.
The platform may lack advanced features for customization and app/connectors selection in the Marketplace, limiting options for achieving complex functionalities.
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Product Description
CaliberMind is marketing attribution software that quantifies multi-touch attribution for better test allocation, reporting and analysis. It is used by marketers to measure the effects of marketing tactics on consumer purchases including search, display, email, and social.
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CaliberMind offers custom pricing plan
Pros & Cons
Provides powerful insights into customer engagement and marketing campaign performance.
Intuitive interface and easy-to-use tools for tracking customer interactions and attribution models.
Customizable attribution models and excellent domain expertise for optimizing marketing strategies.
Comprehensive view of customer journey and touchpoints, aiding in making data-informed decisions.
Implementation and model adjustments can be time-consuming.
Steep learning curve for end users with limited attribution knowledge.
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Product Description
Bizible is a Marketing Attribution Platform that understands the customer journey - from first touch to purchase. It optimizes for attribution by creating precise marketing maps across media and channels, and helps companies measure the impact of their media strategies.
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Bizible offers custom pricing plan
Pros & Cons
Effective marketing attribution model, especially beneficial for companies without internal data science resources.
Intuitive integration with Salesforce, enabling seamless reporting and visibility into marketing performance.
Excellent customer service and support, with a proactive team dedicated to customer success.
Offers multi-touch attribution models and various reporting options for comprehensive insights.
Initial setup and onboarding can be time-consuming and complex.
Some limitations in customizations, especially in the dashboard functionality.
