Full Circle Insights Reviews in January 2025: User Ratings, Pros & Cons

"FCI is a Scientific Solution to a Business Problem"

What do you like best about Full Circle Insights? It works as designed! It truly has one of the more diverse influence and attribution models when compared to what is relatively on the market. Since the model is built into SFDC, you can leverage custom reporting fairly easily so as your organization grows and changes, you can also easily change the model(s). What do you dislike about Full Circle Insights? You have to optimize the solution for your business's data structure. If your ...

"Excellent Software"

What do you like best about Full Circle Insights? Full circle makes it easier to create the closed-loop reporting we need in marketing. What do you dislike about Full Circle Insights? It would be great if more documentation was on the site for the Lead Assignment Rules in SFDC. Recommendations to others considering Full Circle Insights: I can't think of any recomendations. What problems is Full Circle Insights solving and how is that benefiting you? Multi-touch attribution.

"Valuable insights but added steps for sales process"

What do you like best about Full Circle Insights? Ability to generate key marketing attribution insights What do you dislike about Full Circle Insights? Forces sales users to make additional clicks, causes additional hurdles for SFDC support/automation generation What problems is Full Circle Insights solving and how is that benefiting you? It is providing ROI on marketing initiatives through our standard SFDC reporting

"Excellent tool, but it does have its flaws"

What do you like best about Full Circle Insights? In theory, Fullcircle's architecture for funnel tracking and campaign attribution is excellent. It makes a lot of sense how it orients much of the tracking and updates around the existing campaign member object in SFDC. The infrastructure and reporting you get from Fullcircle should honestly come out of the box for all B2B instances of SFDC. It gives you a lot of flexibility in curating how you want to track your business' funnel(s), create ...

"Excellent tool, but it does have its flaws"

What do you like best about Full Circle Insights? In theory, Fullcircle's architecture for funnel tracking and campaign attribution is excellent. It makes a lot of sense how it orients much of the tracking and updates around the existing campaign member object in SFDC. The infrastructure and reporting you get from Fullcircle should honestly come out of the box for all B2B instances of SFDC. It gives you a lot of flexibility in curating how you want to track your business' funnel(s), create ...

"Bazaarvoice Reivew"

What do you like best about Full Circle Insights? Very effective at what it does and seems very robust. Has a large feature set. What do you dislike about Full Circle Insights? The documentation can be improved quite a bit. Also, much of the customization it allows for doesn't seem very obvious or user-friendly. For example, there are several instances that advise against making certain changes unless FCI support is involved. What problems is Full Circle Insights solving and how is that ...

"One year in with FCI"

What do you like best about Full Circle Insights? My favorite part about FCI is the ability to pull all data from contacts and leads views into one singular view on the campaign with campaign members reports. For reporting on the funnel this is incredibly helpful. What do you dislike about Full Circle Insights? The implementation is extremely time consuming and you definitely need a dedicated SFDC Admin internally for implementation and upkeep. What problems is Full Circle Insights solving ...

"Powerful marketing attribution product in the right hands."

What do you like best about Full Circle Insights? The components of the product allow for detailed tracking of marketing outreach. There are many levers within the managed package that can be streamlined for your business. What do you dislike about Full Circle Insights? To fully utilize the components you will need a dedicated team to successfully implement and then utilize this powerful tool. Give a lot of thought to the implementation process and who will manage the reporting and ...

"Works well with occasional issues"

What do you like best about Full Circle Insights? Full Circle's response + funnel management has managed our demand gen funnel for years – it works well for our needs. We used Full Circle for multi-touch attribution as well, although we recently built a custom influence model in Tableau instead. What do you dislike about Full Circle Insights? Support for issues/questions can take a couple days between responses, and once there was a monthly release that was incompatible with our config and ...

"Works well with occasional issues"

What do you like best about Full Circle Insights? Full Circle's response + funnel management has managed our demand gen funnel for years – it works well for our needs. We used Full Circle for multi-touch attribution as well, although we recently built a custom influence model in Tableau instead. What do you dislike about Full Circle Insights? Support for issues/questions can take a couple days between responses, and once there was a monthly release that was incompatible with our config and ...