Overview of Flywheel

Audience Builder is an invaluable tool for any software platform that wants to effectively reach its target market. This feature allows companies to gain a deeper understanding of their audience and tailor their messaging accordingly. With audience builder, businesses can gather information about their audience's demographics, behaviors, and interests, which can then be used to create highly targeted marketing campaigns. One of the key benefits of audience builder is its ability to segment and group different types of customers based on specific criteria. This allows companies to create personalized

The Identity Graph is a powerful software feature designed to help businesses understand and connect with their customers in a more effective and strategic way. It is a comprehensive database that contains detailed information about a customer's online behavior, interests, preferences, and purchase history across different digital platforms. This feature works by compiling data from various sources such as social media, website visits, email interactions, and online transactions. The data is then organized into individual customer profiles, allowing businesses to gain a deeper understanding of each customer's

Data enrichment is a crucial feature for all types of software, as it allows users to get a comprehensive understanding of their data. Put simply, data enrichment is the process of enhancing or improving existing data by adding additional information to it. This additional information may include details such as demographics, geolocation, social media activity, and purchasing behavior. The main goal of data enrichment is to provide more context and depth to a dataset, making it more valuable and useful for analysis and decision-making. This is especially

The General Data Protection Regulation or GDPR is a regulatory framework that establishes standards for acquiring and processing personal data from European Union citizens (EU). The GDPR applies to all websites that attract European visitors, even if they do not specifically promote products or services to EU residents, all sites must follow that attract European visitors. According to the GDPR, EU visitors must be provided with several data disclosures. In addition, the site must take efforts to assist EU consumer rights such as timely notification in the event of a data breach.