Lead Database
Contact with a possible consumer, often known as a "prospect," is referred to as a "lead." A lead database is a structured compilation of a customer's purchasing habits and histories saved in a computer system to be promptly retrieved for marketing purposes. Lead databases contain information about client preferences or purchasing disposition from retail receipts, credit card purchases, mail orders, questions and requests for information, and other product purchasing habits and activities. The target sector/market is determined using lead databases. When numerous items are promoted to target segments, marketers employ them during new product promotions, repeat sales, or cross-selling.
