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Pardot
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Overview

Description

Pardot is a web-based marketing automation software solution that helps businesses of all sizes and across verticals drive leads and revenue growth while reducing costs. Pardot's easy to ... Read More

ActiveTrail helps you create a personalized digital marketing program. It lets you deliver precise digital messages to the right people across all channels. ActiveTrail's cloud-based ... Read More

Entry Level Pricing
  • Not Available
  • Not Available
Free Trial Availability
  • No free trial
Spotsaas Score

9.4/10

8.8/10

User Ratings

4.8

(27)
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Software Demo

Demo

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Features

Total Features

23 Features

33 Features

Unique Features
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      Pricing

      Pricing Option
          Starting From
          • Not Available
          • Not Available
          Pricing Pans
          • Not Available
          • Not Available
          Pricing Pagepardot pricingactivetrail pricing

          Other Details

          Organization Types supported
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          Platforms Supported
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          Modes of support
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          API Support
          • Available
          • Available
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          User Reviews

          User Ratings
          Rating Distribution

          Excellent

          1659

          Very Good

          1147

          Good

          354

          Poor

          161

          Terible

          105

          Excellent

          24

          Very Good

          1

          Good

          0

          Poor

          0

          Terible

          0

          Expert's Review generated by AI

          Salesforce Marketing Cloud Account Engagement (formerly Pardot) emerges as a powerful marketing automation tool, particularly well-suited for B2B organizations and those deeply embedded in the ...Read more

          ActiveTrail has solidified itself as a powerful and versatile marketing automation platform, earning high praise for its user-friendly design, robust capabilities, and impressive range of ...Read more

          Pros and Cons
          • Comprehensive marketing suite that simplifies automation, lead scoring, segmentation, and campaign execution.

          • Seamless integration with Salesforce CRM, enabling unified pipeline management and better visibility into sales and marketing data.

          • Intuitive drag-and-drop tools for designing landing pages and creating emails without heavy technical expertise.

          • Data-driven insights and robust analytics, enabling businesses to optimize campaigns and make informed decisions.

          • Highly customizable for marketers to design personalized campaigns, targeting prospects effectively with features like Engagement Studio.

          • Steep learning curve for beginners, with complex features and a need for technical expertise in some areas like custom branding.

          • Cost-prohibitive for small or mid-sized businesses due to high pricing.

          • Limited customization for some features like email editors, engagement campaigns, and templates.

          • Robust marketing automation system with multichannel support (email, SMS, WhatsApp, social media) that streamlines communication and enables personalized customer journeys.

          • Easy-to-use drag-and-drop interface with a wide selection of pre-designed templates, making it beginner-friendly and accessible to non-technical users.

          • Flexible pricing plans with options suited to small businesses and startups, offering significant value for growing audiences on a budget.

          • Exceptional customer support through multiple channels (live chat, phone, support portal) that resolves issues promptly and leaves users feeling prioritized.

          • Seamless integrations with other platforms, including CRMs and social media, enhancing its utility as a comprehensive marketing hub.

          • The user interface and design are outdated and could benefit from a more modern, visually appealing layout.

          • Occasional server-related glitches and bugs, particularly with SMS features, disrupt user experience.

          • Limited newsletter and email template variety, with users requesting more designs tailored to various industries.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          Customers

          Customers
          VMware

          VMware

          Sequoia Financial Group

          Sequoia Financial Group

          ENGIE Cofely

          ENGIE Cofely

          No Customers information available.

          Media and Screenshots

          Screenshots
          Automations

          3 Screenshots

          ActiveTrail Process street integration guide

          1 Screenshots

          Videos
          video-0

          3 Videos

          video-0

          4 Videos

          Alternatives

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          Frequently Asked Questions (FAQs)

          Stuck on something? We're here to help with all the questions and answers in one place.

          ActiveTrail offers Free Trial, but Pardot does not.

          Pardot is designed for Large Enterprises, Medium Business and Small Business.

          ActiveTrail is designed for Large Enterprises, Medium Business and Small Business.

          Pricing details for both Pardot and ActiveTrail are unavailable at this time. Contact the respective providers for more information.

          Some top alternatives to Pardot includes Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend, ActiveTrail, EngageBay, Hubspot Marketing Hub, Oracle Eloqua, MailChimp, Salesforce Email Studio, Elite Campaign, Adobe Marketo Engage and Ackwire.

          Some top alternatives to ActiveTrail includes Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend, SALESmanago, Smoove, EngageBay, SAS Marketing Automation, MailChimp, Campaign Monitor, Mailify, Zoho Marketing Automation and Ackwire.

          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].