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Marketing Analytics Software

What is Marketing Analytics Software?

Today, good marketing analytics software can make the difference between success and failure. It provides insightful data that allows you to test your assumptions and establish whether your marketing campaigns are working. Marketing analytics software includes tools and methods that allow a...  Read more

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Researched and Edited by Rajat Gupta

Last updated: December 2024

Marketing Analytics Software overview

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page-autohor

Researched and Edited by Rajat Gupta

Last updated: December 2024

Unique Features

  • Customer Support

  • Multiple Question Types

  • Online Survey

  • Customer Engagement

+ 10 more

Pricing

  • 44% Software offers Free Trial

  • 22% Software offers Freemium

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List of the Top Marketing Analytics Software as of December 2024

Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, market segment, user ratings, and more.

SparkToro - Marketing Analytics Software

SparkToro

Unlock profitable trends from customer data.

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Product Description

SparkToro is a marketing analytics software that pinpoints profitable trends from customer data, even if user has millions of records. It easily discover which campaigns and marketing initiatives work and look at them holistically: By keyword, by campaign, and by adgroup. Build predictive ...

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Pricing

Starts from $112/Month when Billed Yearly, also offers free forever plan

Singular - Marketing Analytics Software

Singular

Data-driven insights for smarter marketing decisions.

4.3

(95)

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Product Description

Singular is a revolutionary marketing analytics software platform. It provides insights across channels, automates analysis, and allows full integration with the tools user already use. It's the powerful software of its kind - at enterprise-level scale - to help user identify the right customer ...

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Pricing

Free Trial available

Singular offers custom pricing plan

ADCostly - Marketing Analytics Software

ADCostly

Maximize ROI and audience insights with ADCostly.

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Product Description

ADCostly is a software which gives affordable Marketing Analytics to SMEs & Startups. It is a Software-as-a-Service subscription based system where users receive monthly reports with actionsable insights that allows businesses to learn about their audience or buyers, achieve return on marketing ...

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Pricing

Starts from $199/Month, also offers free forever plan

Vidooly - Marketing Analytics Software

Vidooly

Maximize sales with predictive analytics.

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Product Description

Vidooly is a marketing analytics software which helps the small businesses and startups to analyze their customer behavior and can predict their buying patterns. As a result, they can identify their target audience from a pool of customers based on the analysis. Vidooly helps to take decisions ...

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Pricing

Starts from $9/Month

Windsor.ai - Marketing Analytics Software

Windsor.ai

Maximize your marketing data and drive growth.

4.5

(35)

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Product Description

Windsor.ai is a marketing analytics solution that works across all channels. The software lets user gain a competitive edge by being able to easily find and exploit opportunities in the data, turning them into sales and profit growth. Able to work with any enterprise data, the software presents ...

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Pricing

Free Trial available

Starts from $99/Month, also offers free forever plan

JustControl.it - Marketing Analytics Software

JustControl.it

Maximize your campaign's impact with precision analytics.

4.5

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Product Description

JustControl.it is a Web based marketing analytics software that provides the ability to quantitative analysis as well as qualitative analysis of marketing campaigns. The software can perform several forms of quantitative analysis to determine if an online campaign is effective or not. ...

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Pricing

Starts from $750/Month

Oviond - Marketing Analytics Software

Oviond

Revolutionizing eCommerce with powerful marketing analytics.

4.3

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Product Description

Oviond, the marketing analytics software that gives user the power to increase revenue and propel eCommerce business forward. Design and create engaging and effective landing pages and web forms in minutes. Track and manage customer behaviour in order to increase conversion rates. Provide ...

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Pricing

Free Trial available, Try Now

Starts from $14/Month when Billed Yearly

Pathmatics - Marketing Analytics Software

Pathmatics

Maximize your marketing with Pathmatics analytics.

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Product Description

Pathmatics is marketing analytics software that allows users to break down data from email marketing, display performance marketing and social media marketing campaigns. The user can link ad accounts from multiple platforms to get a single view of the overall marketing picture, showing social ...

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Pricing

Pathmatics offers custom pricing plan

TrackMaven - Marketing Analytics Software

TrackMaven

Maximize ROI with TrackMaven's data-driven insights.

3.9

(91)

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Product Description

TrackMaven is online marketing analytics software that allows user to easily collect data, monitor website's performance, and measure campaigns. It's quick to set up with zero coding required, tracks everything needed, has dozens of integrations, and costs less than a dinner for two. This ...

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Pricing

TrackMaven offers custom pricing plan

TapAnalytics - Marketing Analytics Software

TapAnalytics

Unleash the power of data. Boost your ROI.

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Product Description

Tap Analytics is a powerful, easy-to-use marketing analytics software. It allows user to connect to existing data sources, including Google Analytics, Facebook Ads, Facebook Page insights, DoubleClick Advertiser reports, UPS, Magento and much more. The flexibility in reporting has allowed ...

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Pricing

Free Trial available

TapAnalytics offers custom pricing plan

Latana - Marketing Analytics Software

Latana

Unlock data-driven insights for smarter marketing decisions.

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Product Description

Latana is marketing analytics software, helping marketers understand product performance and behavior, customer retention, risk management and more. By modeling behaviors of customers acquired in the past, Latana can predict future behavior patterns of new customers. This powerful tool enables ...

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Pricing

Latana offers custom pricing plan

ClickGum - Marketing Analytics Software

ClickGum

Maximize ROI with ClickGum's precise analytics.

4.9

(2)

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Product Description

ClickGum is an analytic software that can help make marketing more profitable. ClickGum provides critical data on the effectiveness of Internet marketing efforts. It lets user know which marketing campaigns are working and which aren't, and helps to track the performance of ads over time. ...

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Pricing

Starts from $7/Month when Billed Yearly, also offers free forever plan

Morphio - Marketing Analytics Software

Morphio

Transform your data into successful campaigns.

4.6

(24)

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Product Description

Morphio is the advanced marketing analytics software that enables marketing teams to create, execute and measure marketing campaigns anywhere, anytime, on any device. Morphio makes it easy for marketers to work the way they want to - improving campaign performance with data-driven insights and ...

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Pricing

Free Trial available, Try Now

Starts from $2,995/Year

Trackier - Marketing Analytics Software

Trackier

Unleash profitable insights for maximum success.

4.8

(14)

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Product Description

Trackier is marketing analytics software that uncovers most profitable customers and shows how to sell more. Just input the transaction details for each sale and Trackier will do the rest, combining sales data with mailing list, web traffic, advertising costs, and much more to build a complete ...

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Pricing

Free Trial available, Try Now

Starts from $299/Month

Voluum - Marketing Analytics Software

Voluum

Streamline your marketing data into one easy dashboard.

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Product Description

Voluum is an all-in-one marketing analytics software that aggregates all the marketing data into one convenient location. Connect Google Adwords, Facebook Ads, Bing Ads, and Yahoo Search with streaming data in real-time. Then download this easy-to-use reporting dashboard detailing each of ...

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Pricing

Starts from $69/Month when Billed Yearly

Captain Growth - Marketing Analytics Software

Captain Growth

Revolutionize your B2B marketing with data-driven insights.

4.9

(1)

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Product Description

Captain Growth is marketing analytics software that helps B2B marketers to be smarter. Captain Growth enables users to target marketing efforts based on marketing analytics, rather than guesswork. The solution captures qualitative marketing data required to analyze opportunities, identify ...

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Pricing

Free Trial available

Captain Growth offers custom pricing plan

Funnel.io - Marketing Analytics Software

Funnel.io

Unleash the Power of Your Marketing Data.

4.2

(90)

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Product Description

Funnel.io is a marketing analytics platform that helps marketers do their job better. It's the simplest way to track and analyze marketing campaigns and comes with built-in features such as 'autoresponders', 'lead scoring', and much more. Unlike other marketing analytics platforms, Funnel.io ...

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Pricing

Free Trial available, Try Now

Funnel.io offers custom pricing plan

Datorama - Marketing Analytics Software

Datorama

Boost your marketing ROI and dominate the competition.

4.2

(89)

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Product Description

Datorama is a marketing analytics software used by web and mobile marketers for optimizing their marketing efforts, from generating more traffic to increasing sales. It gives users all the tools they need to drive more traffic from organic search, social media, email marketing and many other ...

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Pricing

Free Trial available

Datorama offers custom pricing plan

Marketing Analytics Software Buyer's Guide

How To Choose The Best Marketing Analytics Software In 2024

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Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

These Are the key features of Marketing Analytics Software

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Yes. Here are some Marketing Analytics Software available with the mobile app