Pathmatics Reviews in April 2025: User Ratings, Pros & Cons

"Best of the Bunch for quick and easy media planning data and visual pulls"

What do you like best about Pathmatics by Sensor Tower? Pathmatics is so easy to use and offers a range of features to help in every phase of media strategy, planning, buying & execution. Their visualizations make it easy to drop into decks as well and save time. I can easily see the competitive landscape, where we are, how we stack up, where we need to be. I can easily comp creative on a prospective publisher, pull competitive creative and spend. Its an all around backbone for anyone in ...

"The best source for digital competitive intelligence"

What do you like best about Pathmatics by Sensor Tower? The methodology which lets us look into social networks as well as standard display is especially valuable.

"Good Stuff!"

What do you like best about Pathmatics by Sensor Tower? Seeing all the creative and where it's being placed. What do you dislike about Pathmatics by Sensor Tower?

"Excellent Pathmatics"

What do you like best about Pathmatics by Sensor Tower? We can have this Pathmatics used on a daily basis as we get more realistic information from all the advertisers we need and also real-time numbers to have the hourly reports too!

"Going down the happy Path..."

What do you like best about Pathmatics by Sensor Tower? understanding what clients are spending in the digital/social world

"A very efficient and seamless library of advertising option"

What do you like best about Pathmatics by Sensor Tower? The ease of use for this platform has made my pitches for clients much easier. By seeing all of the current ads running across platforms also allows our teams to model or use what's running to pitch like to like campaigns. I really appreciate the blend of video/static options and performance.

"Useful!"

What do you like best about Pathmatics by Sensor Tower? I love that it allows me to see what an advertiser is spending and where.

"Pathmatics is an excellent tool for sales & marketing insights!"

What do you like best about Pathmatics by Sensor Tower? I like that it shows me where brands are investing their $$ in media platforms.

"Excellent Insights for your Customers and Competitors"

What do you like best about Pathmatics by Sensor Tower? The UI is very intuitive and easy to understand. The insights in the platform are very valuable (although use directionally), and the data loads super quickly. The graphs that are provided make the data easily digestible and can be exported in different formats (PDF or PPT), which makes it very easy to provide competitive insights to your client and/or for to help put together more robust strategic plans for RFPs.

"Awesome, Directional Insights"

What do you like best about Pathmatics by Sensor Tower? Pathmatics offers a friendly UI that is easy-to-use and navigate. You can type in the name of any client, prospect, competitor, etc. and get insights in seconds. Then you can export those insights into multiple format types, whatever suits your needs.