Pathmatics

Interface is great!

What do you like best? The UX throughout the platform is very intuitive. The data visualizations are great as well. What do you dislike? My biggest issue is not with the platform but with the account management. They are unresponsive and intermittent with communication. Recommendations to others considering the product: I highly recommend Pathmatics as a means for digital spend and creative insight. It has been a game changer for my team in terms of time saved and insights ...

Pathmatics is THE simplest research tool available!

What do you like best? Simplicity, speed, and organization. Pathmatics makes it incredible easy to find information on digital competitors, or identify trends in the digital media space. What do you dislike? Sometimes the data is inconsistent or cannot all be tracked so there are some holes in the data. This is common for most tools, though. It would be great if Pathmatics could very clearly tell you what exactly is and isn't captured within a specific set of results. ...

A very efficient and seamless library of advertising option

What do you like best? The ease of use for this platform has made my pitches for clients much easier. By seeing all of the current ads running across platforms also allows our teams to model or use what's running to pitch like to like campaigns. I really appreciate the blend of video/static options and performance. What do you dislike? The only change I have at the moment is purely selfish as I wish we could get the images without the "Ad" buttons but this is so minor it's ...

Would definitely recommend Pathmatics!

What do you like best? I love that Pathmatics shows me transparency into where advertisers are spending media dollars; I'm able to see what formats they're spending on and through what publishers / programmatic platforms. What do you dislike? Not all advertisers are not shown, however, Pathmatics has been quick to add these advertisers when requested. What problems are you solving with the product? What benefits have you realized? Pathmatics allows me to see which clients are a ...

The ultimate platform to see all the latest Ads by companies.

What do you like best? Visibility on spending across all ad formats and date filters. I love how easily I am able to see all the ads formats running for a specific BOB What do you dislike? Noting so far that I have observed. But I would say it can improve upon delivering more insights What problems are you solving with the product? What benefits have you realized? It helps me with incremental pitches and I get most updated creatives running on a specific BoB

Great tool!

What do you like best? The ability to filter different categories What do you dislike? Lack of category and advertiser options for reporting. What problems are you solving with the product? What benefits have you realized? Competitive analysis, advertiser media spends

Great research tool for competitor digital insights

What do you like best? Pathmatics is super easy to use and gives a great breakout of digital spend for many companies. This is the perfect tool to use when doing competitive as you are able to see spend, partners, creatives and different time frames. This tool makes it easy to deep dive into what competitors are doing and potentially learn from their creatives/tactics and partners. This is also the only (or one of the only) tools that gives Facebook data which is extremely valuable ...

The tool is a great resource across both advertiser and publisher side as well as competitive intel

What do you like best? UI is easy to use and shares information in a digestible format What do you dislike? Would like to see adjustments to add CTV What problems are you solving with the product? What benefits have you realized? We use to to understand client strategies and live creatives and current partners. It has helped us as I say "be the smartest people in the room" because when you go into a room sharing information that you already equipped with information starting a ...

Pathmatics is great for competitive spending!

What do you like best? I love how fast the data is refreshed as well as the reps over at Pathmatics. They’re super easy to work with and provide meaningful insights. I also like the UX of the site; it’s super easy to use and includes intuitive graphs. The data that Pathmatics provides is great for directional conversations and usually their estimates are only about 20-30% off from the actual revenue metrics. What do you dislike? The only thing I wish Pathmatics had is paid search ...

Overall Easy to View but updates can be made

What do you like best? How we cans see spend and impressions and can easily compare multiple brands at once What do you dislike? how in order to split between HCP and DTC we need to filter in a report, I wish there was a filter within pathmatics explorer dashboard that would allow us to filter between HCP to see the top sites, spend, creatives based on objective Recommendations to others considering the product: Easy to manipulate exports to create custom charts What problems ...